Dual Degree Master in Management + Master in Digital Marketing

Digital disruption has transformed the advertising and marketing landscape, and forced marketing professionals to step up their game. It’s now more important than ever to listen to the customer, whose voice can be heard loud and clear across platforms, channels and media. Digital marketers must possess the analytical skills to interpret customer data, drive creative strategies and optimize customer engagement. Whether via smartphones, social media, video or email marketing (or all of the above), digital marketers have to create a seamless omnichannel experience that establishes a clear brand identity and sends a cohesive message.

With this Dual Degree, you’ll not only acquire the technical skills needed to understand consumer behavior—and the creativity to apply this information to new strategies—but will also develop the managerial know-how to drive positive change across an organization.

DURATION

18 months

LANGUAGE

English

Format

Full-time

Intake

January

Location

Madrid

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DUAL DEGREE MASTER IN MANAGEMENT + MASTER IN DIGITAL MARKETING

FOR INDIVIDUALS WHO ARE…

passionate about channeling the voice of the consumer in the new digital age.

LOOKING FOR…

comprehensive training to optimize customer engagement and transform data into action.

TO BECOME…

the future leaders in digital marketing across industries.

OFFICIAL DEGREE

The Master in Management is an official degree program. Students must fulfill the requirements listed here to be issued an Official University Degree upon its completion.

UNIVERSITY PRIVATE DEGREE

The Master in Digital Marketing is a University Private Degree from IE University,* taught at IE School of Human Sciences & Technology.

University Private Degrees are earned by completing cutting-edge programs that focus on the practical applications of theoretical studies. Although they do not qualify students for doctorate programs, these degrees impart the pragmatism and expertise needed to build a successful career, and reflect the entirety of IE University’s rigor and prestige.

IE Business School is accredited by the following international bodies: AACSB, AMBA and EQUIS.

*IE University is officially recognized by the Spanish education authorities. It grants both Official University Degrees (bachelor’s, master’s and PhD programs, which are regulated and accredited by the Spanish Ministry of Education) and University Private Degrees (master’s programs).