Master in Design for Immersive Experiences and XR
Master in Design for Immersive Experiences and XR
ABOUT THE PROGRAM
ABOUT THE PROGRAM
The Master in Design for Immersive Experiences and XR (MDXR) is a 10-month, full-time, in-person program based in Madrid that prepares students to design interactive, human-centered, and immersive experiences across both physical and digital environments.
Through a hands-on, studio-based methodology, participants explore extended realities (XR), creative coding, real-time graphics, sound and motion design, spatial computing, and AI—building a portfolio that merges storytelling, technology, and design innovation.
This program is designed for early- to mid-career professionals from creative or technical backgrounds who want to expand their practice through emerging technologies and meaningful experience design from the expertise of faculty with backgrounds spanning game design, visual effects (VFX), coding, architecture, and creative technology. With a strong emphasis on experimentation, narrative thinking, and social impact, it fosters future-ready skills, adaptability, and critical reflection. Core pillars include hybrid environments, embodied interaction, play, and inclusive storytelling. The program encourages applications from individuals of all backgrounds, including those from groups historically underrepresented in design and technology, in line with its values of inclusivity and social impact.
Offered by IE School of Architecture and Design, the program is embedded in a dynamic ecosystem that fosters innovation across the creative industries. Students benefit from access to state-of-the-art facilities, international faculty, and close industry connections. As part of IE University, they join a diverse, global community of forward-thinking professionals and gain lifelong access to a wide network of opportunities, support, and collaboration beyond the classroom.
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WHO IS THIS PROGRAM FOR
WHO IS THIS PROGRAM FOR
IS FOR INDIVIDUALS WHO ARE...
Curious, creative professionals eager to shape the future of immersive design and human-centered technology. Ideal candidates are passionate about storytelling, interaction, and emerging technologies like XR, spatial computing, real-time graphics, AI, and embodied interfaces. They come from backgrounds such as design, architecture, digital media, computer science, or the arts, and seek to explore how immersive experiences can transform not only entertainment but also education, culture, health, and beyond.
LOOKING FOR…
A rigorous, project-based design education that blends technical mastery with conceptual depth. Prospective students seek hands-on learning that covers spatial and narrative design, physical-digital prototyping, creative coding, sound and motion, and extended realities. They value interdisciplinary collaboration, access to cutting-edge tools and labs, and opportunities to connect with industry experts, entrepreneurial pathways, and real-world challenges. The program balances experimentation and strategy to prepare students for a fast-changing creative landscape.
TO BECOME…
Immersive experience designers, creative technologists, spatial interaction specialists, or narrative designers ready to lead in the creative industries. Graduates will be equipped to design and manage complex projects involving XR, interactive environments, real-time media, and AI-driven experiences. They’ll be capable of working across sectors—from entertainment and culture to education, wellness, and innovation—taking on roles such as Immersive Experience Designer, Interaction & Narrative Designer, Creative Technologist, Creative Producer, Project Manager, Innovation Specialist, or Exhibitions & Events Designer.
- Victor AleñarSenior Manager of Global Recruitment
ANY DOUBTS?
Please contact our program specialist for personalized advice on your specific case.
5 REASONS TO JOIN THIS MASTER
5 REASONS TO JOIN THIS MASTER
PROGRAM DRIVERS
PROGRAM DRIVERS
The essence of the Master in Design for Immersive Experiences and XR.
Comprehensive curriculum with a specialization
This program offers a strong foundation in creative, spatial, and human-centered design, paired with deep specialization in immersive technologies. Students gain hands-on skills in XR, creative coding, AI, real-time graphics, and embodied interaction, while developing the critical mindset needed to design meaningful, future-ready experiences across physical and digital contexts.
SUSTAINABILITY AND SOCIAL IMPACT
Immersive design can drive positive change. The program emphasizes empathy, inclusion, and sustainability, encouraging students to address real-world challenges through spatial storytelling, cultural engagement, and socially conscious interaction design.
ENTREPRENEURSHIP
Students are equipped to think like designers—and like founders. With training in innovation strategy, project planning, and business modeling, the program prepares them to lead immersive initiatives, launch ventures, or bring creative vision into existing organizations.
FUTURE-FOCUSED DESIGN
The program is forward-thinking, preparing students to be industry leaders. Students will engage with cutting-edge topics and technologies, ensuring they are well-equipped to lead and innovate. Graduates emerge not only up-to-date with the current state of the industry but also as pioneers in this fast-growing field. The curriculum encourages innovative thinking and anticipates future trends and needs in Immersive Experiences and Extended Realities (XR).
Facilities for Design for Immersive Experiences and Extended Realities (XR)
Facilities for Design for Immersive Experiences and Extended Realities (XR)
To equip our students for success, we provide acces to a range of specialized facilities and creative spaces:
- High-end computer labs with advanced GPUs and software for XR development, real-time graphics, spatial computing, and creative coding.
- Electronic lab for sensors, soldering.
- Material lab for sustainable and regenerative material experimentation.
- 3D fabrication labs featuring 3D printers, laser cutters, and CNC tools to prototype physical-digital interfaces and interactive installations.
- Design studios tailored for hands-on experimentation, teamwork, and iterative creative processes.
This dedicated environment empowers students to bring ambitious ideas to life—prototyping immersive experiences that merge technology, space, and story.
UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?
UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?
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Frequently Asked questions
Frequently Asked questions
What is the Master in Design for Immersive Experiences and XR?
A portfolio-driven, project-based program that equips students to design immersive, interactive, and human-centered experiences. Over 10 months, you will combine storytelling, spatial design, hybrid practices, and extended reality (XR) to build a portfolio of industry-ready projects.
Who should apply for this program?
Ideal for early- to mid-career professionals from creative fields (design, arts, architecture, media) seeking to expand into immersive design, and technically-oriented professionals (engineering, computer science, digital production) who want to enhance their creative skills.
What skills will I develop in immersive experience design?
You will master XR, creative coding, interaction design, spatial storytelling, worldbuilding, sound design, real-time graphics, projection mapping, and more—while sharpening your critical and creative thinking.
Does the program include XR technology training?
Yes. From the first term, you will work with Unity, Unreal Engine, AR/VR workflows, and immersive environment design.
How long does the program take to complete?
The program runs for 10 months, structured across three progressive terms.