The world of CONNECT

Marketing, Communication, & the Customer

The world is enormous—yet everything is within reach. In the World of Connect, you develop connection skills, bringing together customers, products, services, and companies to create more effective relationships in the modern era.

This is the exciting world of big brands, marketing departments, integrated communication agencies, digital media production studios, customer experience design firms, digital marketing consulting firms, and consumer insights research.

Dive into the World of Connect

Why the world of connect?

Because we're absorbed in the digital world

According to Statista, US adult average daily time on social media and watching digital video content has almost doubled in the last five years, reaching 135 minutes and 75 minutes, respectively.

Because consumer needs are changing

Because the world is more connected than ever

Globalization and technology have made the world ever-more interconnected, and businesses need professionals who have mastered the modern forms of communication.

There are myriad ways you might pursue a career in the world of CONNECT, depending on your preferences for how you like to work – what we call “Ways of Working” or simply WoWs.

Below are examples of some of the exciting jobs in this world

Ways of working in the world of Connect

    How do you work?

    Discover all the professional possibilities based on how you think and work.

  • People & Influence

    People & Influence

    These people like to take the time to understand the motivations and behaviors of others, which may apply to customers, clients, colleagues, or other stakeholders of an organization. They enjoy using this understanding as a basis for influencing others – through communications (presentations, articles, campaigns, speeches), influence and persuasion, and negotiation. They also like highly participative work that requires teamwork, management, and consensus building – and being a catalyzer who makes things happen.

    Job position

    Marketing Communications Manager
    Director of Strategic Communications
    Customer Insights Manager
    Customer Experience Manager
    Social Media Strategist
    Brand Manager & Strategist
  • Analyzing & Explaining

    Analyzing & Explaining

    These people tend to like addressing challenges in a structured way, breaking down problems into pieces and then analyzing these pieces by thinking, researching and collecting facts or data. They often enjoy working with complex concepts or large amounts of information and distilling as a way to reach conclusions or recommendations. They also like developing frameworks, charts, and other ways to package information – and those who enjoy quantitative analysis often try to codify, measure and model as a way to understand and explain.

    Job position

    Customer Insights Analyst
    Omnichannel Strategist
    Digital Marketing Manager
    Brand Reputation Analyst
    UI/UX/CX Analyst
    Social Media Analyst
  • Creating & Developing

    Creating & Developing

    These people tend to like work activities that lead to novel results either by starting from scratch with a blank slate or finding and combining ingredients in new ways. They enjoy the process of making, developing and crafting – writing, shooting and editing video, designing graphics and other creative materials, or producing digital media. They also like expressive activities that involve transforming their ideas, inspirations and feelings into tangible forms that can be shared with others, used by others, or that influence and shape how other people think or feel.

    Job position

    Digital Content Creator
    Copywriter & Content Producer
    CX/UI/UX/Interaction Designer
    Marketing Creative Director
    Multimedia Project Manager
    Virtual/Augmented Reality Designer

NOT SURE HOW YOU WORK?

Let PICO, powered by IBM Watson Technology and HST’s behavioral AI, give you a quick diagnostic.

CHAT WITH PICO

HST Alumni in the world of connect

Our Connect Alumni have landed first-rate positions in their respective fields around the world.

Saskia Kristina Schupp

Brand Manager | Lego
Germany

Master in Marketing and Corporate Communication

Ignacio Cifuentes Huertas

Video Content Producer | Freelancer
Spain

Master in Visual and Digital Media

Houda Bennis

Corporate Affairs & Communication Manager | Japan Tobacco International
Morocco

Master in Marketing and Corporate Communication PT

Alexandra Berman

Market Researcher | BrainJuicer
USA

Market Research and Consumer Behavior

Who's hiring in the world of connect?

These are just a few of the top companies where you could see yourself working with a degree in the world of Connect.
  • Nielsen
  • McCann
  • L'Oreal
  • Saatchi & Saatchi
  • Saffron Brand Consultants
  • Buzzfeed
  • YouTube
  • Hootsuite

DISCOVER OUR PROGRAMS IN THE WORLD OF CONNECT

This world is enormous—yet everything is within reach. In the World of Connect, you develop connection skills, bringing together customers, products, services, and companies to create more effective consumer relationships in the modern era.
  • Master's

    • Master in Visual & Digital Media

      The Master in Visual & Digital Media aims to bridge the gap between creative practice and business management, so that you can conceive, develop, execute, and manage all kinds of creative projects from start to finish.

      Career World

      Connect

      Format

      Full-Time

      Location

      Madrid

      Language

      English

      Start date

      October

      Duration

      10 Months

    • Master in Corporate & Marketing Communication

      Delivered in both part-time and full-time formats, the Master in Corporate & Marketing Communication is designed to provide participants with the latest skills in strategic communications, management, and digital strategies.

      Part Time

      Career World: Connect

      Language: English

       

      Duration: 12 months

      Start date: April

       

      Location: Online & Madrid

      Full Time

      Career World: Connect

      Language: English

       

      Duration: 10 months

      Start date: October

       

      Location: Madrid

    • Master in Market Research & Consumer Behavior

      The Master in Market Research & Consumer Behavior prepares young professionals from diverse backgrounds for creative or analytical careers that involve understanding market intelligence and consumer psychology.

      Career World

      Connect

      Format

      Full-Time

      Location

      Madrid

      Language

      English

      Start date

      October

      Duration

      10 months

    • Master In Customer Experience & Innovation

      In the Master in Customer Experience & Innovation, students discover how to research, analyze, synthesize, design, test, and deliver multifaceted experiences and interactions with real product and service offerings.

      Career World

      Connect

      Format

      Full-Time

      Location

      Madrid

      Language

      English

      Start date

      October

      Duration

      10 Months

    • Master in Digital Marketing

      Delivered in both part-time and full-time formats, the Master in Digital Marketing prepares you to become a knowledgeable, forward-thinking expert in the world of digital performance, strategy, and customer analytics.

      Part Time

      Career World: Connect

      Language: English

       

      Duration: 15 months

      Start date: April

       

      Location: Online & Madrid

      Full Time

      Career World: Connect

      Language: English

       

      Duration: 11 months

      Start date: September

       

      Location: Madrid

    • Our master’s programs are handcrafted in response to employers’ needs in the new world of work. We train the forward-thinking disruptors and transformers of tomorrow.

      Some of our master’s programs are delivered in two formats: full-time and part-time.

  • Bachelor's

    • Bachelor in Communication and Digital Media

      The Bachelor in Communication and Digital Media is aimed at students who wish to play an active role in making brands stand out by creating, delivering, and measuring successful communication.

      Duration

      4 years

      Language

      English

      Location

      Segovia and Madrid

    • Our bachelor’s programs are future-forward and fearless, shifting to stay ahead of the curve, making sure you build solid foundations of knowledge and skills to start your journey into the new world of work.

A SCHOOL FOR THE JOBS OF THE FUTURE

Can't decide? Let us help you find your ideal program

CHAT WITH PICO

Let Pico, our AI Advisor built on HST and IBM Watson Technology, help you discover which HST program best fits you.

ANDREA LONGARETTI

Director of Admissions

Talk to us!

Have an informal chat with an HST career advisor to explore how studying at HST might help you achieve your career and professional goals.

Brochure

Check out the brochure to explore more about HST.

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