The world of CONNECT
Marketing, Communication, & the Customer
This is a fast-paced world focused on CONNECTING customers, products, services, and companies. Is this the right world for you? Keep reading...
This is the exciting world of big brands, marketing departments, integrated communication agencies, digital media production studios, customer experience design firms, digital marketing consulting firms, and consumer insights research.
Dive into the World of Connect
Why the world of connect?
Because we're absorbed in the digital world
According to Statista, US adult average daily time on social media and watching digital video content has almost doubled in the last five years, reaching 135 minutes and 75 minutes, respectively.
Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don't catch up, we’re in trouble.
Founder, Deep Focus
It’s no longer the big beating the small, but the fast beating the slow.
CIO, International Hotel Group
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.
Because consumer needs are changing
Because the world is more connected than ever
Globalization and technology have made the world ever-more interconnected, and businesses need professionals who have mastered the modern forms of communication.
There are myriad ways you might pursue a career in the world of CONNECT, depending on your preferences for how you like to work – what we call “Ways of Working” or simply WoWs.
Below are examples of some of the exciting jobs in this world
Ways of working in the world of Connect
People & InfluencePeople & Influence
These people like to take the time to understand the motivations and behaviors of others, which may apply to customers, clients, colleagues, or other stakeholders of an organization. They enjoy using this understanding as a basis for influencing others – through communications (presentations, articles, campaigns, speeches), influence and persuasion, and negotiation. They also like highly participative work that requires teamwork, management, and consensus building – and being a catalyzer who makes things happen.
- Marketing Communications Manager
- Director of Strategic Communications
- Customer Insights Manager
- Customer Experience Manager
- Social Media Strategist
- Brand Manager & Strategist
Analyzing & ExplainingAnalyzing & Explaining
These people tend to like addressing challenges in a structured way, breaking down problems into pieces and then analyzing these pieces by thinking, researching and collecting facts or data. They often enjoy working with complex concepts or large amounts of information and distilling as a way to reach conclusions or recommendations. They also like developing frameworks, charts, and other ways to package information – and those who enjoy quantitative analysis often try to codify, measure and model as a way to understand and explain.
- Customer Insights Analyst
- Omnichannel Strategist
- Digital Marketing Manager
- Brand Reputation Analyst
- UI/UX/CX Analyst
- Social Media Analyst
Creating & DevelopingCreating & Developing
These people tend to like work activities that lead to novel results either by starting from scratch with a blank slate or finding and combining ingredients in new ways. They enjoy the process of making, developing and crafting – writing, shooting and editing video, designing graphics and other creative materials, or producing digital media. They also like expressive activities that involve transforming their ideas, inspirations and feelings into tangible forms that can be shared with others, used by others, or that influence and shape how other people think or feel.
- Digital Content Creator
- Copywriter & Content Producer
- CX/UI/UX/Interaction Designer
- Marketing Creative Director
- Multimedia Project Manager
- Virtual/Augmented Reality Designer
NOT SURE HOW YOU WORK?
Let PICO, powered by IBM Watson Technology and HST's behavioral AI, give you a quick diagnostic.CHAT WITH PICO
HST Alumni in the world of connect
Our Connect Alumni have landed first-rate positions in their respective fields around the world.
Saskia Kristina Schupp
Brand Manager | LegoMaster in Marketing and Corporate Communication
Ignacio Cifuentes Huertas
Video Content Producer | FreelancerMaster in Visual and Digital Media
Corporate Affairs & Communication Manager | Japan Tobacco InternationalMaster in Marketing and Corporate Communication PT
Market Researcher | BrainJuicerMarket Research and Consumer Behavior
Who's hiring in the world of connect?
These are just a few of the top companies where you could see yourself working with a degree in the world of Connect.
- Saatchi & Saatchi
- Saffron Brand Consultants
Master's programs in the world of connect
Guide organizations through the digital age with effective communication and marketing strategies to drive business value.
- Part Time
- 12 months
- Online & Madrid
- Full Time
- 10 months
Conceive, develop and implement innovative products, services and experiences with a human-centered focus at each step of the customer journey.
- 10 Months
Become a sought-after expert in digital technology and innovation. Make radical impact in businesses to transform and get ahead of the game.
- 11 Months
Become a forward-thinking expert in the thrilling new world of digital performance, strategy, and customer analytics.
- Part Time
- 16 months
- Online & Madrid
- Full Time
- 11 months
Drive vision, strategy, and innovation in any organization through market and consumer insights.
- 10 months
Quality content is king. Put your creativity to work on the real-world applications of visual and digital media and bridge the gap between creativity and management.
- 10 Months
Bachelor's programs in the World of Connect
Can't decide? Let us help you find your ideal program
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Director of Admissions
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How do you work?
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