The world of CONNECT
Marketing, Communication, & the Customer
The world is enormous—yet everything is within reach. In the World of Connect, you develop connection skills, bringing together customers, products, services, and companies to create more effective relationships in the modern era.
Dive into the World of Connect
Why the world of connect?
Because we're absorbed in the digital world
According to Statista, US adult average daily time on social media and watching digital video content has almost doubled in the last five years, reaching 135 minutes and 75 minutes, respectively.
Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don't catch up, we’re in trouble.
Founder, Deep Focus
It’s no longer the big beating the small, but the fast beating the slow.
CIO, International Hotel Group
It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.
Because consumer needs are changing
Because the world is more connected than ever
Globalization and technology have made the world ever-more interconnected, and businesses need professionals who have mastered the modern forms of communication.
Below are examples of some of the exciting jobs in this world
Ways of working in the world of Connect
People & InfluencePeople & Influence
These people like to take the time to understand the motivations and behaviors of others, which may apply to customers, clients, colleagues, or other stakeholders of an organization. They enjoy using this understanding as a basis for influencing others – through communications (presentations, articles, campaigns, speeches), influence and persuasion, and negotiation. They also like highly participative work that requires teamwork, management, and consensus building – and being a catalyzer who makes things happen.
- Marketing Communications Manager
- Director of Strategic Communications
- Customer Insights Manager
- Customer Experience Manager
- Social Media Strategist
- Brand Manager & Strategist
Analyzing & ExplainingAnalyzing & Explaining
These people tend to like addressing challenges in a structured way, breaking down problems into pieces and then analyzing these pieces by thinking, researching and collecting facts or data. They often enjoy working with complex concepts or large amounts of information and distilling as a way to reach conclusions or recommendations. They also like developing frameworks, charts, and other ways to package information – and those who enjoy quantitative analysis often try to codify, measure and model as a way to understand and explain.
- Customer Insights Analyst
- Omnichannel Strategist
- Digital Marketing Manager
- Brand Reputation Analyst
- UI/UX/CX Analyst
- Social Media Analyst
Creating & DevelopingCreating & Developing
These people tend to like work activities that lead to novel results either by starting from scratch with a blank slate or finding and combining ingredients in new ways. They enjoy the process of making, developing and crafting – writing, shooting and editing video, designing graphics and other creative materials, or producing digital media. They also like expressive activities that involve transforming their ideas, inspirations and feelings into tangible forms that can be shared with others, used by others, or that influence and shape how other people think or feel.
- Digital Content Creator
- Copywriter & Content Producer
- CX/UI/UX/Interaction Designer
- Marketing Creative Director
- Multimedia Project Manager
- Virtual/Augmented Reality Designer
HST Alumni in the world of connectOur Connect Alumni have landed first-rate positions in their respective fields around the world.
Saskia Kristina Schupp
Brand Manager | LegoMaster in Marketing and Corporate Communication
Ignacio Cifuentes Huertas
Video Content Producer | FreelancerMaster in Visual and Digital Media
Corporate Affairs & Communication Manager | Japan Tobacco InternationalMaster in Marketing and Corporate Communication PT
Market Researcher | BrainJuicerMarket Research and Consumer Behavior
Who's hiring in the world of connect?These are just a few of the top companies where you could see yourself working with a degree in the world of Connect.
- Saatchi & Saatchi
- Saffron Brand Consultants
DISCOVER OUR PROGRAMS IN THE WORLD OF CONNECTThis world is enormous—yet everything is within reach. In the World of Connect, you develop connection skills, bringing together customers, products, services, and companies to create more effective consumer relationships in the modern era.
A SCHOOL FOR THE JOBS OF THE FUTURE
Master in Visual & Digital Media
The Master in Visual & Digital Media aims to bridge the gap between creative practice and business management, so that you can conceive, develop, execute, and manage all kinds of creative projects from start to finish.Career World
Master in Corporate & Marketing Communication
Delivered in both part-time and full-time formats, the Master in Corporate & Marketing Communication is designed to provide participants with the latest skills in strategic communications, management, and digital strategies.Part Time
Career World: Connect
Duration: 15 months
Start date: April
Location: Online & MadridFull Time
Career World: Connect
Duration: 10 months
Start date: October*
Master in Market Research & Consumer Behavior
The Master in Market Research & Consumer Behavior prepares young professionals from diverse backgrounds for creative or analytical careers that involve understanding market intelligence and consumer psychology.Career World
Master In Customer Experience & Innovation
In the Master in Customer Experience & Innovation, students discover how to research, analyze, synthesize, design, test, and deliver multifaceted experiences and interactions with real product and service offerings.Career World
Master in Digital Marketing
Delivered in both part-time and full-time formats, the Master in Digital Marketing prepares you to become a knowledgeable, forward-thinking expert in the world of digital performance, strategy, and customer analytics.Career World
Our master’s programs are handcrafted in response to employers’ needs in the new world of work. We train the forward-thinking disruptors and transformers of tomorrow.
Some of our master’s programs are delivered in two formats: full-time and part-time.
- Master in Visual & Digital Media
Bachelor in Communication and Digital Media
The Bachelor in Communication and Digital Media is aimed at students who wish to play an active role in making brands stand out. It offers our students the skills required to create, shape, deliver and measure successful communication and marketing in a wide range of formats and platforms.DURATION
Segovia and Madrid
Our bachelor’s programs are future-forward and fearless, shifting to stay ahead of the curve, making sure you build solid foundations of knowledge and skills to start your journey into the new world of work.
- Bachelor in Communication and Digital Media
Check out the brochure to explore more about HST.Check it out
How do you work?
Discover all the professional possibilities based on how you think and work.