These people tend to like work that involves studying people and their behavior in diverse contexts: as consumers, voters, employees, or family members... Whether using qualitative methods (real-word observation, interviews, focus groups) or quantitative methods (surveys, eye-tracking, data analytics), they enjoy the process of revealing insights in human behavior, and using these insights to drive important decisions and actions in the workplace and beyond. They also like distilling information to its essence, and using frameworks and other tools to represent and communicate complex concepts clearly and simply.

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These people tend to like work activities that involve designing creative ways to influence and/or intervene for the purposes of human development – transforming the status quo into something bigger, better, more positive. They might enjoy designing a better working environment for employees, an ingenious “nudge” to get people to eat more healthfully, a program for improving the lives of people in difficult situations (poverty, war, sickness, ...), or simply coaching others to help them thrive or overcome a professional or personal challenge. They also like activities that center on a cause or passion that becomes a source of ideas and inspiration in the work that they choose to do.

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