10/01/2023
IE Business School offers an array of marketing, communications and sales master’s degrees carefully designed to meet the needs of an ever-changing market.
With IE Business School curricula being updated annually, you can be sure that your master’s program is based on the most recent insight and trends so that your skills upon graduation will be future-proof.
Our programs in marketing, communication and sales (MARCOM) welcome the curious, the ambitious and the innovative who will be the leaders of the industry. Read on to learn about how our unique programs prepare you for success as a leading marketing professional.
1. Build a strong foundation before specializing
At the master’s level, you can choose from five specializations to hone in on the exact trajectory you envision for your career. Before diving into your specialization, however, you’ll become thoroughly familiar with the concepts and skills underpinning MARCOM through the Core Period of Foundations.
Studies during the Core Period of Foundations combine the hard and soft skills demanded in the MARCOM world. You’ll gain knowledge of business analytics, digital marketing, team management, sales and negotiation, creative direction, customer experience and project management.
After this period, you can choose to focus on one of the five following pathways:
– Strategic Marketing and Communication
– Digital Marketing and Analytics
– Creative Direction, Content & Branding
– Market Research & Consumer Behavior
– Customer Experience and Innovation
2. Hands-on approach to learning
IE Business School professors are subject-matter experts with practical experience in the field. Coursework is based on current industry trends, and includes real-world case studies and collaborative projects from day one. You will learn actionable problem-solving skills and how to manage a variety of tasks relevant to everyday life as a dynamic marketing professional. In addition, students can access the MARCOM Speaker Series.
Top experts in the field come to the classroom to share their professional journeys and offer a firsthand view of the working world.
In the past, MARCOM speakers have participated from Amazon, HBO, InterBrand, McKinsey and more.
3. Opportunities for international experiences
Beyond the opportunities for intercultural exchange that arise every day in our classrooms, our MARCOM master’s degrees also integrate two important study abroad experiences geared towards preparing students to transfer their skill sets to whatever environment they find themselves in. The Global Immersion Week takes place in a new city every year (the 2022 cohort went to London) and introduces students to international business markets, masterclasses and networking opportunities with top companies.
Students can also participate in a social impact week based in Ghana to gain further international experience.
4. Additional certifications to further strengthen your employability
Taking your career to the next level means availing of every chance to showcase your skills and talent. With this in mind, our MARCOM master’s programs are partnered with Amazon Web Services (AWS) Academy to offer courses which prepare you for AWS Certifications including Cloud Foundations and Data Analytics.
In addition, students can complete other certification courses. The IE Digital Analytics Certificate: Google Analytics 4 (GA4) provides students with an understanding of new technology and empowers them to take a leading role in the field of digital analytics. The MARCOM Sustainability Certificate offers a comprehensive and solution-focused approach to the field of sustainability management. The IE-Salesforce Associate Certificate provides students with SalesForce fundamentals to succeed in any commercial role.
5. Specialize even more through Career Sector Boosters
As the MARCOM industry grows, employers seek professionals with highly specialized skill sets to meet evolving needs. MARCOM master’s students can choose to complete an additional two-month Sector Booster specialization.
Specialization courses are available in Tech, Consumer Goods, Luxury and Consulting/Agencies.
As the marketing, communication and sales industry becomes increasingly competitive, IE Business School is dedicated to helping you to become the next best you through rigorous study and hands-on training. Set your sights on the future by investing in yourself today.
