Master in Market Research & Consumer Behavior
Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program.
WHO IS THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR FOR?
IT'S FOR INDIVIDUALS WHO...
are motivated by the psychology of market research, and wish to achieve a more holistic understanding of consumer needs.
a program that combines a variety of skills across a range of areas including consumer psychology, insights, analytics and business. As a result, they want to understand the consumer’s behavior and leverage this knowledge to drive companies forward. A student in the future may work as a Adversiting Manager, Brand Manager, Marketing Consultant, Data Mining Consultant, Product or Sales Developer, Social Media Analyst or many more.
KEY AREAS OF THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR
BUSINESS MARKETING & STRATEGY
Start with the basics—learn to use consumer insights to drive impactful business decisions, and gain the skills to you need understand the “big picture” of business.
CONSUMER INSIGHTS & ANALYTICS
Tackle the qualitative and quantitative tools and techniques needed to gather the right data, and use that data to understand markets and consumers.
CONSUMER PSYCHOLOGY & BEHAVIOR
Consumers don’t always make rational decisions. Test and understand how consumers think, feel, and behave using ethnography, neuromarketing, and many other behavioral concepts.
Technical abilities alone don’t cut it anymore. Today, emotional intelligence and soft skills are equally important as hard skills. Learn to work in teams, communicate, and manage your career like a pro.
Senior Manager - Global Recruitment
Schedule a personal consultation call with our Global Recruitment team and solve all your questions!
Senior Manager - Global Recruitment
The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior.
REASONS TO STUDY THE MASTER IN MARKET RESEARCH & CONSUMER BEHAVIOR
SKILLS TO SET YOU APART
Become an expert in areas that employers are seeking in the new digital economy, such as consumer psychology and behavior, marketing and strategy, and consumer insights and analytics.
LEARN FROM THE REAL PIONEERS IN MARKET RESEARCH AND INSIGHTS
Our faculty is made up of a diverse group of academics and professionals, mavericks in their corresponding fields, that bring real-world expertise into the classroom.
LEARN BY DOING
You’ll work on practical projects to generate and apply insights-based innovative ideas and transformation strategies from the very beginning and continue to apply what you learn throughout the program.
Businesses desperately need professionals who understand how and why consumers make decisions in today’s tech-driven world and address them with actionable plans.
Liquid Learning in the Classroom
Please contact the Global Recruitment Team for personalized advice on your specific case.
Agility, flexibility and fluidity are key to navigating today’s increasingly digital, constantly changing world.
At IE University we have developed Liquid Learning, a unique and evidence-based educational model that transcends conventional learning methodologies and platforms by fusing physical and digital learning spaces so that you can access first-rate education, no matter where you are.
In the particular case of the Master in Market Research & Consumer Behavior, you are expected to attend your classes in person. However, if you are unable to attend for justifiable reasons, you have the possibility to participate remotely as a temporary solution.Find out more about Liquid Learning at IE University
Only 39% of marketing executives say they are able to understand their customers' cross-device behaviors.
Big Data and machine learning will bring data collection to everyone's fingertips, so the organic evolution is for Market Reserachers to focus on the “why” of human behavior.
Organizations that leverage customer behavioral insights outperform competitors by 85% in sales growth.
Madrid is one of the most popular cities in Europe for Gen Z travelers, and is one of the most student friendly cities in Spain, with a great, affordable public transport network, cool underground culture and fabulous nightlife. But Spain’s capital is also home to international companies of the stature of Google, Microsoft and Apple, creating a myriad of opportunities for a professional experience.
Madrid is in a league of its own and provides the perfect backdrop for rounding off a unique educational experience.
We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.