Master in Digital Marketing & Analytics

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Master In Digital Marketing & Analytics

duration10 months

languageEnglish

locationMadrid

intakeSeptember*

Mode of StudyFull-time

FormatIn-person

duration10 months

languageEnglish

locationMadrid

intakeSeptember*

Mode of StudyFull-time

FormatIn-person

DIVE INTO THE MASTER IN DIGITAL MARKETING

The fast pace of digital disruption has forced traditional marketing channels to step aside and make room for their online alternatives: smartphones, social media, video and email marketing. The Master in Digital Marketing trains you to manage the demands of the new digital era. You will learn how to launch marketing campaigns by creating and managing digital content, while simultaneously gaining an in-depth understanding of the power of social media, influencer marketing and e-commerce as a way to boost sales of global products and services.

The Master in Digital Marketing will allow you to both look at marketing with a global mindset and gain a digital specialization. The program features a unique combination of the following modules:

Digital Marketing Tools
Strategic Marketing
Managerial and Leadership Skills
Practical Hands-on Labs

This intensive 10-month program features a common Core Period in which you will learn alongside students from other Marketing, Communication & Sales programs. These combined sessions teach you the fundamentals necessary to sharpen your creative, analytical, commercial, business, strategic and digital skills. After the common Core Period, you will then go into your specialization of choice.

During the program, you will also have the option to gain valuable additional certifications from Google, AWS and Salesforce, as well as IE University’s Sustainability Certificate—designed with the knowledge and expertise of the top-ranked IE Business School. You’ll also have the chance to take part in our Global Immersion Week or Social Impact Week, helping you boost your knowledge of the global digital market. In the past, our students have enjoyed immersive experiences in London and Ghana, and new destinations will include optional academic trips to Amsterdam and South Africa.

Once you complete the 10-month program, you will have the opportunity to continue your studies with an additional three-month Career Booster period designed for specialization in your selected industry. During this Career Booster, you can choose to focus on Marketing and Tech, or on Marketing for Consumer Goods, Luxury and Fashion.

WANT TO KNOW MORE?

University private degree

This is a University Private Degree from IE University*. More information on what earning a University Private Degree from IE University entails.

*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.

Moreover, all our academic programs feature a period at the beginning during which students have the freedom to switch to another program that better suits their needs and ambitions.

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WHO IS THE MASTER IN DIGITAL MARKETING & ANALYTICS FOR?

IT'S FOR INDIVIDUALS WHO...

...are committed to staying ahead of the curve. They are passionate about learning how digital tools and platforms work to improve marketing strategies and understand the important role of performance analytics in any successful digital marketing campaign.

LOOKING FOR...

...a program that will guide them to master digital platforms and design integrated omnichannel marketing strategies, developing an in-demand and innovative skill set. After the program, students may work in roles such as: digital consultant content strategy manager, social media strategist, SEO/SEM specialist, digital media manager, account executive or customer analytics specialist.

KEY AREAS OF THE MASTER IN DIGITAL MARKETING

Master in Corporate & Marketing Communication | IE Business School

CORE PERIOD

We believe that any career path within Marketing, Communication & Sales requires general competency in several key areas. Our approach is simple: first, lay the groundwork with a strong basis in the foundations; then, allow you to specialize by completing one of the unique master’s programs under the MARCOM umbrella.

You will cover building blocks that will help to enhance your creative, analytical, commercial, business, strategic and digital know-how.

PRE-PROGRAM

The online pre-program will take place in September and ensure you’re fully prepared for the rest of the master’s program.

Mine, define and refine your skillset | IE Business School

STRATEGIC MARKETING

You will gain a holistic understanding of the latest strategies and methodologies used in marketing. You’ll cover topics such as e-commerce, marketplaces and physical distribution channels, branding, pricing and revenue management, and how to develop integrated media strategies.

Boost Digital Learning during times of travel restrictions!

DIGITAL MARKETING TOOLS

This key area will introduce you to the cutting-edge platforms and tools used in digital marketing. Class topics include Customer Management, Mobile Marketing, Lead Management, SEO and Paid Search, Marketing Automation, Influencer Marketing, and Social Media, Content Marketing And Emailing, to name a few. This program will offer the use and practice of multiple key tools of common use in marketing departments and agencies, like AWS, BigML, Google, Hubspot, Salesforce and Tableau, among others. Students will have to pass Google Analytics IQ Certification as a Digital Analytics exercise.

PRACTICAL, HANDS-ON LABS

Today’s customer-driven market requires data, insight and strategies to create a seamless customer experience. Our labs allow you to step into the customer-centric market to solve real-world challenges. The Venture Lab, for example, gives you the chance to design and prepare your startup project for launch. These labs are designed to channel your focus and put theory to practice.

What you do makes the difference | IE Business School

MANAGERIAL AND LEADERSHIP SKILLS

Strong communication and critical thinking skills are the difference between average and extraordinary. You will develop in-demand skills in digital visualization and tech for marketing, project management, communication and team leadership to boost your employability.

REASONS TO STUDY THE MASTER IN DIGITAL MARKETING

IE Business School molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.

01.

LEARNING AT THE SPEED OF THE DIGITAL ERA

In our experiential, hands-on learning environment, you’ll master digital platforms and channels, learn how to manage and maximize digital performance, and design integrated omnichannel marketing strategies fit for today’s dynamic digital world.

02.

LEARN FROM TOP DIGITAL MARKETING PROFESSIONALS

Our faculty includes a mix of specialists in marketing analytics and leading experts in digital marketing techniques and technology. You’ll benefit from a unique combination of accumulated academic knowledge, in-depth industry insights and real-world business know-how. And you’ll have the opportunity to gain valuable industry certifications such as AWS, Hubspot and BigML, as well as the Google Analytics IQ Certification.

03.

IMMERSE YOURSELF IN THE IE BUSINESS SCHOOL MARCOM NETWORK

The MARCOM network is a group of students who study Marketing, Communication & Sales Programs at IE University. As a part of this international community, you’ll have the opportunity to enhance your professional career through real projects with leading corporate partners, international experiences, optional certifications focused on widely-used digital tools, personalized guidance from IE Talent & Career services and skill-building Bootcamps with today’s top tech companies. These resources ensure that you will have a complete experience that will boost your career beyond the skills learned in the classroom.

04.

A FUTURE-PROOF CAREER CHOICE

Marketing is in continuous transformation. From tech companies to consumer goods and fashion, expertise in innovative digital marketing is in high demand. In fact, according to Forbes, 64% of recruiters report there is a shortage of skilled marketing professionals. That’s why our last report shows 100% of our graduates received a job offer within six months of graduation.

GUIDING YOUR CAREER JOURNEY…

We understand that it can be difficult to choose your path in the Marketing, Communication & Sales (MARCOM) world. We are here to guide you in your MARCOM career journey from the start with the support of our Recruiting & Admissions team who will closely review your background, skills and future career goals to ensure you choose the right program for you. All our full-time programs begin with a common 2-month Core Period, designed to give you the key foundations to succeed in this career path. This foundational first period also becomes the basics for you to make sure you choose the right path within MARCOM.

…IN THE RIGHT DIRECTION FOR YOU

However, if after starting the program and completing this Core Period you are interested in changing to another MARCOM program, you could switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Program changes are also dependent on availability, but we will always put you first and give you the needed flexibility at this stage of your career.

CAREER SECTOR BOOSTERS

After completing your program, you will be able to join an additional optional term to specialize in two of the most relevant industries for the MARCOM pathway. During this Booster Period from September to December, you will enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Booster will have an additional cost and you can either enroll before joining IE University or while you are doing your MARCOM master, until the deadline that will be communicated by the Academic team. We will have limited slots assigned for these two boosters, so the sooner you apply, the better.

MARCOM for Tech companies:

Discover how the main Tech brands have achieved success and growth over the past 10 years and learn their best practices in branding, marketing and sales. Uncover the latest Customer Experience trends in the tech world and become a MARCOM top global player.

MARCOM for Consumer Goods, Luxury and Fashion:

Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.

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64%

of recruiters report there is a shortage of skilled marketing professionals As the demand for digital marketing savvy increases

FORBES

64%

of recruiters report there is a shortage of skilled marketing professionals As the demand for digital marketing savvy increases

FORBES

93%

of online interactions start with search engines

75%

of total marketing budget will go to digital marketing

Experience Madrid

Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain. Offering an affordable public transport network, cool underground culture and fabulous nightlife, Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for professional experience.

Madrid is in a league of its own and provides the perfect backdrop to round off a unique educational experience.

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"My time at IE completely changed my perspective on what I wanted to achieve in my career. I went in with the goal of doing Digital Marketing at an e-comm, and ended up pursuing a career in Tech! Never thought I would be here today. Always keep your mind open."

Nada Halaoui, Lebanese & Canadian

Business Development Representative at Amazon Web Services

DUAL DEGREES

Customize your education based on your specific interests and passions through a dual degree that gives your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with our Master in Management (if you have zero to two years of experience) or our International MBA (if you have three or more years of experience) will position you on the threshold of two exciting worlds; acquiring a broader skill set and competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:

COMBINE IT WITH A MASTER IN MANAGEMENT

Suitable for 0-3 years of experience

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COMBINE IT WITH AN INTERNATIONAL MBA

Suitable for more than 3 years of experience

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UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?

At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you.

Marketing, Communication & Sales

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FIND MORE ABOUT OUR EVENTS

We organize a wide range of events, from conferences and master classes, to networking and informative sessions.

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Frequently Asked Questions

SHOULD I STUDY A MASTER IN DIGITAL MARKETING?

A master's in digital marketing is incredibly valuable in today's digital world which has forced traditional marketing methods to step aside. Our master's programs at IE University not only teach you the content but expose you to an international networking community. With our Master in Digital Marketing, you'll learn soft skills and combine digital marketing knowledge with a strong foundation in business strategy.

WHERE CAN I STUDY A MASTER IN DIGITAL MARKETING?

IE University offers a Master in Digital Marketing in Madrid.

WHAT IS A MASTER IN DIGITAL MARKETING?

The Master in Digital Marketing at IE University provides training in understanding today's digital consumers' behavior by managing campaign analytics and performance, creating and managing digital content, and transforming data in action to maximize digital performance.

Which master's degree is best for Digital Marketing?

IE University offers a leading program in digital marketing taught by a faculty of industry leaders and experts, so you learn about digital developments as they happen.

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