Alejandro Figari is a sales and marketing professional with extensive experience in new market development, team leadership, international trade and risk management. He has a particular interest in telematics, business-to-business sales and marketing, and revenue growth. Alejandro is currently Managing Director at PedidosYa, a food delivery app, and is also a business mentor for Endeavor Ecuador, where he coaches and trains entrepreneurs on revenue growth strategy and activities.
His previous roles include Chief Revenue Officer at leading telematics company Location World and Sales Director at Oleana, the largest exporter of palm oil in Latin America. He holds a bachelor’s degree (cum laude) in Business Administration, Finance & Entrepreneurial Management from Texas Christian University and our International MBA from IE Business School.
Becoming Managing Director at PedidosYa has been an important milestone in my career. It is one of the most successful and largest technology companies in Latin America (LATAM), with a presence in 15 countries in the region. The biggest challenge that I face in this new role is to become the leading delivery player in the country. In order to achieve this goal, we need to grow aggressively in several business lines like food delivery, quick-commerce and courier services. Ecuador has one of the lowest adoption rates of delivery services in LATAM, and we need to ensure our services are seen as mainstream and not only tailored for a specific segment of society.
My passion for marketing and product development fostered during my tenure at BusinessWise. I’d just moved from an established and large financial institution with a fixed and well-defined role to the startup world, and I needed to gain a wider scope on more business-related activities. Here is where I discovered what really moved me: the ability to understand customer needs, develop solutions for them and be able to communicate them in a clear, concise and emotive way.
The biggest challenge when you want to provide services or export products into new markets is credibility. It is even harder to achieve when you are currently present in smaller, less mature markets than the ones you want to address. The recipe that’s worked for me to gain credibility has been to become an outstanding player in your current markets, develop well-crafted success stories with actual customers and have an unwavering commitment to fulfill your promises.
Speed and efficiency are the name of the game in the ecosystem—technology is accelerating both dramatically. We will see the introduction of more robotics at distribution facilities and more advanced AI to help restaurants, stores and drivers conduct their jobs in a speedy and effective manner.
I’ve led teams in different industries following these core principles:
The whole is greater than the sum of the parts. Teamwork is fundamental to the success of organizations.
Being a mentor is one of my favorite activities. I always tell founders and team members of startups to be bold in all their business decisions. Additionally, great execution beats great ideas all the time. Therefore, they need to be sure they have the right team to get things done.
IE Business School provided an excellent framework for entrepreneurship. The combination of great classes and hard skills provided by courses, as well as the networking opportunities with people from different backgrounds in terms of nationality, work experience and age, are fundamental to spark two basic elements of entrepreneurship: curiosity and agility.
The most memorable aspect of the program was the ability to create close relationships with people around the world. I still connect on a daily basis with peers from the MBA, and I value it a lot.
I chose IE Business School because I believe it provides the best all-round experience for people wanting to get a program from a top-tier school: academics, networking opportunities with peers and alumni, a great city and worldwide recognition.
IE Business School has been pivotal for my career, and I’m sure it can help everyone in the same way. You need to take advantage of every element of the MBA because time flies and, sooner than you realize, you will be graduating.