IE and McCann launch new MIM specialization in Integrated Marketing Communications

The IE Master in Management is an international program aimed at students preparing to immediately enter the business world. With students from 56 countries, this program, ranked number 5 worldwide by The Financial Times, trains students in business administration and offers specialization areas in International Business, Digital Business, Marketing & Sales, Financial Management & Control and now Integrated Marketing Communications.

“We are thrilled to be working with one of top-rated business schools in the world to train students in integrated marketing,” says Luca Lindner, President, McCann Worldgroup. “With the world of marketing changing so rapidly, it is critical for global agencies to become more directly involved in educating students to become the next generation of innovators in the world of marketing”.

The new integrated marketing study track is designed for students seeking a career in creative, media, relational or experiential agencies; or directly with global marketers; or in the media side of marketing. The program syllabus has been developed in close cooperation with McCann and all IMC specific subjects (IMC Strategic Planning, IMC Account Management, Relational Marketing, Experiential Marketing, Content Creation and Media & Content Distribution) and will have a practical focus, including the analysis of real case studies. Other subjects include: Marketing Strategy, Consumer Insights & Marketing Analytics, Digital, Social & Mobile Marketing, Building Brand Equity, Corporate Communication and IMC Law & Ethics.

“Working so closely with McCann will strongly empower our students to face their near professional challenges. This is a unique opportunity to develop a career in communications, since the module combines the very best from both the academic and the professional worlds.  This synergy between both Industry and Academy represents the future of management studies and I am very proud of the IE being at the vanguard of this innovative trend” says Kiron Ravindran, Master in Management Associate Dean.

The IE Master in Management combines a broad vision on business reality and an international focus. As a result, more than 90% of graduates seeking are employed within three months of graduation. The Master in Management program has two programs per year, starting in September and February respectively, each 10 months long. After core periods of intensive training in accounting, finance, marketing, operations and organizational behavior, students move on to the IMC specialization.The professors for the 3-month long specialization comes both from IE and McCann Worldgroup, with guest lecturers from various McCann Worldgroup subsidiaries. Upon graduation, students will undertake a three-month assignment in one of McCann Worldgroup European offices, where they will be assigned a mentor to supervise their progress and to encourage the development of their leadership abilities.

Link to the I.M.C. video: https://vimeo.com/99219352