duration15 months
languageEnglish
locationMadrid & Online
intakeApril
Mode of StudyPart-time
FormatBlended
duration15 months
languageEnglish
locationMadrid & Online
intakeApril
Mode of StudyPart-time
FormatBlended
Executive Master in Strategic Marketing and Communication
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UPSKILL AND RESKILL TO DESIGN INNOVATIVE STRATEGIES
With global business expansion on the rise, the need for marketing and corporate communication professionals is skyrocketing and more critical for business success than ever. And the transformative experience of the Executive Master in Strategic Marketing and Communication puts you on track to achieving your ambitions and fulfilling that need.
The program helps you sharpen your focus on the purpose of your career, giving you a broad foundation of multidisciplinary skills, plus the tech savvy that companies need. You’ll be ready to land a high-impact job in whichever role you’re most passionate about, and in any sector of a diverse and flexible field.
This is the next best you: focusing on and influencing people, strategizing, analyzing and using data to inform business decisions, engaging digital communities, and creating page-stopping messages and campaigns that make a powerful positive impact.
WANT TO KNOW MORE?
A PROCESS OF DISCOVERY...
At IE Business School, your success is our focus. Our IE Talent & Careers team offers personalized guidance to help you plan your next steps toward your highly impactful future. With resources like one-to-one calls, access to our career portal and our connections with leading companies in various sectors, you will be ready for the next step best suited for your ambitions. Throughout the Executive Master in Strategic Marketing and Communication, you will be able to put your newly acquired skills to the test in real time in your current role. As you upskill and reskill, you are positioning yourself to continue to climb in your role or switch roles even before program completion.
...FOR FUTURE SUCCESS
The Executive Master in Strategic Marketing and Communication is the first step on a journey that will enhance your career prospects and future-proof your skills and understanding. It ensures you're equipped with the right tools and skills to plot a career path that's founded on purpose and built to endure, in line with your personal objectives. This program leads you on a journey toward the next best you.
TOP EMPLOYERS OF THIS STRATEGIC MARKETING & COMMUNICATION EXECUTIVE MASTER PROGRAM’S ALUMNI
TALENT AND CAREER HIGHLIGHTS
For major corporations, brand reputation has never been more important than it is now. By incorporating the latest industry trends and cultivating a dynamic business mindset, our program trains communications professionals that organizations want to put their faith in.
Here are some positions our students can achieve after the program:
Marketing Manager
GLOBAL REPUTATION MANAGER
COMMUNICATION DIRECTOR
BRAND MANAGER
CRISIS COMMUNICATION & REPUTATION MANAGER
CSR & SOCIAL IMPACT MANAGER
RISK AND CRISIS COMMUNICATIONS MANAGER
CORPORATE COMMUNICATION CONSULTANT
Innovation and Marketing Consultant
Marketing Communication Advisor
Visual Merchandising Manager
Sustainability Marketing Specialist
WHERE DO OUR ALUMNI WORK?
BY INDUSTRY (%)
Consulting
Consumer, Luxury & Retail
Finance | Banking | Insurance| Fin.Services
Government
Healthcare
Media | Entertainment
Other
Technology
BY POSITION (%)
Consulting
Entrepenur
Marketing
Other
Sales
Sales
Strategy
IE TALENT & CAREERS
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE University.
The services we offer are available to all of them throughout their journey. On one hand we seek to help students to take full advantage of their professional opportunities, providing them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 60,000 IE University professionals worldwide.
Some of the services we offer can be both online and offline and they are:
- One-on-one career advising
- Sector-specific drop-in sessions
- Guides, toolkits and resources available on our IE Career Portal
- On-campus career workshops
- Online career webinars
- Annual distribution of CV books to executive search firms
- Networking events worldwide
- Worldwide panels with executive consultants
- Lifelong access to our job bank
DISCOVER MORE ABOUT TALENT & CAREERS.
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.
More info
FREQUENTLY ASKED QUESTIONS
How does the program's curriculum give me a global view of the sector?
Apart from online study, IE Business School’s Executive Master in Digital Transformation & Innovation Leadership allows participants to learn in Madrid and in one international destination, where you’ll gain insights into global trends, network with top executives and visit sector leaders in real-world digital transformation.
Where are alumni of the Executive Master in Digital Transformation & Innovation Leadership working?
Alumni of the Executive Master in Digital Transformation & Innovation Leadership have taken roles at top companies such as Microsoft, HSBC and Citibank. Indeed, 73% of the last cohort changed jobs after graduating. Others have used their newly gained skills to pivot into completely new fields, finding success in AI, data and more.