duration15 months
languageEnglish
locationMadrid & Online
intakeApril
Mode of StudyPart-time
FormatBlended
duration15 months
languageEnglish
locationMadrid & Online
intakeApril
Mode of StudyPart-time
FormatBlended
Executive Master in Strategic Marketing and Communication
- Home
- The Programs
- Masters
- Executive Master In Strategic Marketing And Communication
ENHANCE YOUR SKILLS AND CREATE LASTING IMPACT
Even experienced professionals can struggle to make the impact they desire in the workplace. That’s because creating impact is dependent on a specific set of skills and behaviors. Experience, talent, know-how—none of these alone are enough to make things happen; at the highest levels of business, where the challenges are toughest and the competition fiercest, impactful leadership is about who you are, how you think and how you act.
At IE Business School, we’ll help you refine the skills you need to set up and manage successful teams, and get things done. We’ll hone your skills of influence and persuasion, so that you can build consensus and sell your ideas. We’ll help you perfect the skills you need to debate, negotiate and collaborate, enabling you to build stronger teams and unlock new pathways to progress. We’ll sharpen your problem-solving, critical reasoning and creative thinking skills, empowering you to find innovative solutions beyond the reach of others and take others with you in implementing those solutions. In short, we’ll give you what you need to conceive and lead 360-degree marketing strategies, combining business, marketing, communication and digital competences into a coherent whole.
Under the guidance of strategy coaches, you’ll also get to fine-tune your learnings by tackling real-life scenarios in a team environment, all while you pull your newly acquired skills together in a project for a company that could be anything from a startup or a multinational.
WANT TO KNOW MORE?
WHAT THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION CAN DO FOR YOU...
In a rapidly changing and digital world, staying ahead of the curve means updating your skills and adding new competencies to navigate the sector's evolving landscape with confidence and add value to your company, your colleagues and the market.
The Executive Master in Strategic Marketing & Communication focuses on the skills you’ll need for tomorrow’s marketing and communication ecosystem. Seamless interaction across multiple touchpoints requires a holistic understanding of the marketing ecosystem, mastery of messages to engage consumers and up-to-date skills on the media they’re using. These are fundamental parts of the program.
…AND FOR YOUR FUTURE CAREER
A survey by McKinsey found that social, emotional and technological skills will become increasingly important in securing higher-wage opportunities. The second part of our focus is ensuring our graduates are digital natives, versed in the use of technology and data to make better decisions, support their business cases and pitch their ideas.
The future is difficult to predict, but many experts believe the advance of digital technologies such as AI and automation will only increase the importance of creativity, empathy and emotional intelligence. These uniquely human skills will come at a premium, particularly when paired with the digital expertise that will be a prerequisite for the top positions. At IE Business School, we’ll help you evolve your skillset to ensure it remains just as valuable to your future success.
THE THREE PILLARS OF IMPACT
Thinking Skills
As the marketing and communication ecosystem evolves, so do the challenges you’ll face. We teach creative thinking skills so you’re equipped to deliver the strategic and innovative solutions others will look to you for. We provide hands-on media training to help you become an effective storyteller. And we’ll help you get into consumers’ minds so you know how they think and behave.
Impact Skills
Success and failure are determined by how you interact with colleagues, how you handle conflicts and how you inspire others with your vision. The program includes crisis management and prevention modules, as well as courses on business ethics, diversity and inclusion. How you behave in front of your colleagues and other stakeholders matters—and we’ll give you the behavioral skills to succeed.
dIGITAL Skills
Digitalization has driven a revolution, and failure to engage digital communities is now unthinkable. Courses on digital marketing, producing engaging digital content, and consumer-centric business and digital transformation bring your digital skills and understanding right up-to-date. At IE Business School, we’ll empower you with the confidence in digital technology and techniques to give you a competitive edge in the marketplace.
LEARN BY DOING
We align and combine the best of technology, pedagogy and our world-class faculty, so you can experience multi-layered learning in a multi-faceted environment. At IE University, we know there is no better way to learn than by doing. In this program, students will deep-dive into a hands-on consulting project for a company that they already work for in their day-to-day, bringing benefits to their current professional lives and applying the skills and knowledge acquired throughout the program to resolve a Communication and Marketing dilemma.
01.
REAL-WORLD SOLUTIONS
During this program, our students realize projects for the companies that they already work for in their daily lives, presenting new ideas and solutions based on their learnings and bringing added value to their established careers. The implementation rate is nearly 50%. Companies have adopted and applied the strategic recommendations offered by our students. The other 50% of the proposals have been partially implemented.
02.
REAL-WORLD APPROACH
Students work in areas such as CSR, Internal Comms, PR, Marketing, and Branding. Recent collaborations include HP, Sixt, Bayer, Rappi and Saudi Ready Mix.
03.
REAL-WORLD CLIENTS
Over the past years, partners such as BBVA, McDonald's, LEGO, Burger King, Heineken, Google, PwC, Cartier, L’Oreal, Coca-Cola, Ikea, Huawei, and Telefónica have participated.
TACKLE YOUR FINAL PROJECT WITH A REAL COMPANY
In this program, students will deep-dive into a hands-on consulting project for a company that they already work for in their day-to-day, bringing benefits to their current professional lives and applying the skills and knowledge acquired throughout the program to resolve a Communication and Marketing dilemma. These are just a few examples of the companies our students have worked with in the past:
More info
FREQUENTLY ASKED QUESTIONS
What skills and knowledge will I gain in the Executive Master in Digital Transformation & Innovation Leadership?
What sets our Executive Master in Digital Transformation & Innovation Leadership apart is its unwavering focus on the real world. Apart from arming you with knowledge and insights into the rapidly evolving digital economy, the program's hands-on methodology lets you build practical skills in leading digitalization, innovation and digital transformation, complemented by real-world case studies and international experiences.
Why should I choose this program?
The Executive Master in Digital Transformation & Innovation Leadership provides tech and leadership skills that businesses need urgently; 90% of CEOs agree that the digital economy will impact their industry, but only 15% have a digital strategy. Tech is disrupting every sector, and this is the program to put you in the driving seat.