Executive Master in Strategic Marketing and Communication
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MAKE WAVES IN THE MARKETING AND COMMUNICATON SECTOR
Your career will be more impactful, more focused and more fulfilling if it’s founded on purpose. It’s a concept that’s as individual as you are, but whatever your purpose is, we’ll help you sharpen its definition and hone in on what matters most to you. We’ll guide you in aligning your career objectives with your own ambitions to make a difference.
Empowered to engage communities and deliver positive messages that clear the fog of communication in our digital world, you could leverage your skills at an NGO or international organization, driving change by bringing the work of a charity or company that's making a difference to a wider audience.
For the marketing and communication leaders who graduate from our program, work is about more than salary and title; it’s about legacy, contributing to society and driving positive change. Purpose speaks to all those things. Our mission is to create a new generation of marketers and communicators who understand that a better world is achievable, and will drive the change needed to make it happen. We call it Business with Purpose because we believe that being a business leader carries its own responsibilities—to the planet, to society and to the well-being of others. At IE Business School, we’ll help you become a communicator who can make change happen with the strength and impact of your message.
EMPOWER, GUIDE AND LEAD WITH PURPOSE
Planet
At IE Business School, we believe better business practices can improve lives and protect the environment. We call this Sustainable Business. Sustainability sits at the heart of our mission to drive change for a better world. We’ll teach you the key concepts that will empower you to lead that change in your own organization and beyond, with program content including Sustainability for Marketers and Communicators, increasing your awareness of CSR and ethics issues and providing actionable strategies to make them core strategic imperatives.
Society
The skill set that serves you in your business career can be brought to bear on social problems. We call this Social Entrepreneurship—harnessing an entrepreneurial mindset to devise new approaches to tackling issues that affect wider society. As a high-performing professional, you’re accustomed to solving problems under the most demanding conditions—meeting tight deadlines, hitting stretch targets, and more. We’ll show you how to apply your communicative skills to improve lives outside the workplace and benefit the communities in which you live and work.
People
Our graduates understand that leading positive change starts with how you treat others, and we believe that the people you work with are as important as the results you deliver. We call this Working Well. A work environment built on the principles of positivity, inclusion and well-being is one where every member of an organization can thrive—making the whole greater than the sum of the parts. In the Executive Master in Strategic Marketing & Communication, we’ll show you how to bring those values to your own work and your organization.
SUSTAINABILITY AT IE University
Net Zero carbon emissions
We were just ranked #2 worldwide in Carbon Footprint by the Financial Times for our efforts to reduce our carbon footprint. In fact, as of 2022, we are a carbon neutral Business School.
FREQUENTLY ASKED QUESTIONS
What is the typical profile of an Executive Master in Digital Transformation & Innovation Leadership student?
Applicants come from a diverse range of academic and professional backgrounds, but they're all looking to build their leadership skills and capacity for innovation, upskilling to drive business transformation across all functions of the organization.