Master In Digital Business & Innovation

Master in Digital Business & Innovation

Spark innovation at the intersection of business & technology
duration11 Months
languageEnglish
locationMadrid
intake April | September*
FormatIn-person
MODE OF STUDYFull-time

LET'S GET WORKING ON THE NEXT BEST YOU AT IE BUSINESS SCHOOL

In today's fast-changing digital economy, becoming the Next Best You means aligning your unique strengths with the skills and vision to drive innovation. In the Master in Digital Business & Innovation, this transformation is built on three pillars: career, impact and purpose. You’ll explore your professional goals, define the influence you want to have, and connect your work to your personal values. As you navigate the world of digital ecosystems, emerging technologies and innovation strategies, you’ll develop the expertise to lead meaningful change—both in your career and in the communities you serve.  

This program is your personalized accelerator for growth, with targeted tools that guide your evolution from the very first day. The Career Discovery Accelerator helps you identify your aspirations and map your professional journey; the Impact Skills Accelerator sharpens the abilities you need to thrive in dynamic, tech-driven environments; and the Purpose Accelerator empowers you to align your ambitions with what truly matters to you. Combined with the program’s immersive learning experiences, global networking opportunities and real-world innovation projects, these accelerators ensure that every step you take moves you closer to your Next Best You—ready to lead with confidence, creativity and purpose in the digital age.

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KEEP CHASING THE NEXT BEST YOU

  • YOUR CAREER 

    Where do you want to take your skills? Your dream career is within reach with the Master in Digital Business and Innovation. The unique, personalized program teaches you to drive digital transformation in today’s fast-paced environment, allowing you to land your perfect role. Work alongside seasoned professionals from various backgrounds and learn from professors with up-to-date insight from the industry. Take the digital economy by storm with theoretical knowledge and hands-on experience from your time in the program.

  • YOUR IMPACT 

    What you do matters. Being a game-changer in the digital world requires a skill set that stands out from the rest. As a tech-savvy leader with an innovative mindset, you will be capable of driving adaptation and eliciting lasting change. The Master in Digital Business and Innovation is designed with you in mind. Maximize your potential, create an impact and become a leader of tomorrow.

  • YOUR PURPOSE 

    Today’s most successful companies are led by leaders with purpose. Driving a positive impact and working toward a better future will help motivate you throughout your career. In the Master in Digital Business and Innovation, we give you the space to discover, define and align your purpose to your career, allowing you to thrive alongside tomorrow’s go-getters.

YOUR CAREER

CAREER DISCOVERY ACCELERATOR

The Master in Digital Business & Innovation begins by helping you map your future. In the Career Discovery Accelerator, you’ll uncover what drives you, explore career paths that excite you and define a clear plan for achieving your goals. Expert mentors, targeted workshops and personalized advice will guide you toward your ideal professional destination.

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IE Talent & Careers: driving your success from day one

At IE Business School, your success drives everything we do. From day one in the Master in Digital Business & Innovation, the IE Talent & Careers team works with you to shape your career path, sharpen your skills and connect you to opportunities that match your ambitions.

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    PERSONALIZED CAREER ROADMAP

    Receive tailored coaching to set clear objectives, build a focused job-search plan, and optimize your CV, LinkedIn profile and personal pitch. Industry-specific advice, a dedicated Career Success Course and skill-building workshops ensure you’re ready to thrive in the fast-changing world of digital business.

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    CONNECTIONS THAT COUNT

    Engage with global companies at recruitment fairs, intimate networking events and on-campus or virtual meetups. Collaborate with alumni and join professional clubs to expand your reach in innovation-driven sectors.

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    CAREER TOOLS FOR LIFE

    Leverage AI-powered career platforms to research industries, grow your network and prepare for interviews. Keep your momentum going with lifelong access to the IE Career Portal.

TOP EMPLOYERS OF THIS MASTER IN DIGITAL BUSINESS & INNOVATION PROGRAM’S ALUMNI

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CAREERS IN TECH

Pedro Martinez, the Senior Associate Director at IE Talent & Carrers breaks down the skills and mindset needed to thrive and build a career in tech.

Talent and Career highlights

With digital transformation essential for business survival, experts in technology and innovation are highly sought-after. Offering future-forward solutions that unlock value in the digital economy. Discover the latest career report and check out where our alumni are working now.

Empowering students for success

Explore our blogs and take a closer look at the experiences of our alumni with diverse backgrounds, discovering how they advanced their careers and experienced personal growth through the Master in Digital Business & Innovation.

YOUR IMPACT

Impact Skills Accelerator

Success in today’s digital business world demands adaptability, sharp thinking and confident communication. The Impact Skills Accelerator in the Master in Digital Business & Innovation is designed to build these abilities through real-world projects, collaborative challenges and skill-focused training. You’ll leave with the tools to stand out and lead in dynamic, technology-driven environments.

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SKILLING FOR IMPACT ​

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    THINKING SKILLS

    Business is about solving complex problems. Today’s leading companies value professionals with the advanced skills to overcome the toughest challenges and make a lasting impact. The Master in Digital Business & Innovation equips you with creative thinking abilities to bring fresh perspectives and innovative approaches to problems that don't have clear solutions. You’ll sharpen your critical, logical and analytical thinking, tackle complex, long-standing issues and transform your mindset through hands-on methodologies and firsthand insights.

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    BEHAVIORAL SKILLS

    Leadership is more than holding a title—it’s about inspiring others to follow. This program helps you unlock your leadership strengths to bring out the best in your team. You’ll develop key behavioral traits, become more proactive, navigate workplace conflicts with confidence and lead by example. The way you act in the workplace determines whether your ideas are merely heard or truly put into practice. Through real-world scenarios and new ways of working, you’ll create space for personal growth and peak performance in your future career.

  • DIGITAL SKILLS

    In today’s business world, digital fluency is non-negotiable—which is why this program shows you how to make data your most valuable asset. You’ll learn to base decisions on solid data, collect and analyze information effectively, and visualize your findings to build compelling business cases. You’ll also discover how to use data storytelling to influence stakeholders and sell your ideas. Data is the key to understanding a business at a deeper level, uncovering actionable insights, and making more efficient, effective decisions. With these skills, you’ll put data at the heart of everything you do.

YOUR purpose

PURPOSE ACCELERATOR

With the Purpose Accelerator in the Master in Digital Business & Innovation, you’ll go beyond skills and strategy to focus on what motivates you at the core. Through reflection, applied experiences and community involvement, you’ll clarify your purpose and learn to lead with authenticity—empowering you to make a lasting impact in your field.

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ADDING VALUE THROUGH PURPOSE

  • Planet

    We believe better business practices can be a force for change in the world, improving lives and protecting the environment. We call this Sustainable Business, and it’s one of the cornerstones of the Master in Digital Business & Innovation. As part of your studies, we'll ground you in the key concepts that make Sustainable Business a reality, including the energy transition, regenerative business and how to incorporate sustainability into every area of an organization. We all have a responsibility to the planet—none more so than the next generation of business leaders starting at IE Business School. We'll show you how to make sustainability a rich vein of thought that runs through everything you do.

  • Society

    Bringing an entrepreneurial mindset to social issues is one of the most effective ways to use your business skills for the greater good. We call this Social Entrepreneurship, an approach that harnesses the power of your ingenuity and problem-solving abilities to tackle enduring social problems. Studying the Master in Digital Business & Innovation is about maximizing your potential—both as a business professional and as a person. Part of that means using the skills and strengths you acquire to make a difference to society at large. Graduates of IE Business School thrive under the pressure of a tight deadline or a challenging target; we'll help you use those traits to amplify the benefit you bring to the world around you.

  • People

    At IE Business School, we believe people matter just as much as results. We call this Working Well. An inclusive workplace that prioritizes employee well-being is no longer an optional extra—it’s key to creating an environment where people can thrive. Positivity leads to productivity, a fact no business can afford to ignore, while diversity is a strength in and of itself. The culture of a business comes from the top, so the leaders of tomorrow will need to recognize the importance of inclusivity and well-being and make it integral to what they do—anything less will put them at a competitive disadvantage. In the Master in Digital Business & Innovation, we'll mold you into a professional who creates working environments designed to bring out the best in the people around you.​

Discover the Social Impact Week

During Social Impact Week, immerse yourself in projects that drive social change, learning essential skills from industry experts and alumni. This is your chance to contribute meaningfully to society and prepare for success in today’s dynamic world.

EXPLORE OUR COMMUNITY'S PURPOSE

DISCOVER MORE ABOUT OUR ACCELERATORS

The Accelerators are an integral part of the Master in Digital Business & Innovation at IE Business School, guiding you through a transformative journey of self-discovery and growth. They provide essential knowledge, competencies, and skills in a focused and comprehensive way.

FREQUENTLY ASKED QUESTIONS

  • A Master in Digital Business and Innovation from IE Business School prepares you for success in the workplace of the future Our graduates are highly sought-after, with a skill set suitable for a range of roles including tech strategy, business development and digital innovation management, among others.

  • For students of the Master in Digital Business and Innovation, IE Business School has established successful partnerships with leading companies including Google, Telefónica, Citibank, BBVA and McDonald's.

  • You’ll build your capacity for business innovation and explore the possibilities of the digital ecosystem, complemented by the valuable, hands-on skills essential for a tech-centered career.

  • Today, tech drives every facet of daily life and it’s becoming more and more important in the business world. A Master in Digital Business and Innovation gives you the knowledge, tools and skills to lead innovation and digital transformation, which have become core concerns for companies in every industry and sector.