Why study a Master in Digital Business & Innovation?

Why study a Master in Digital Business & Innovation? | IE Business School

Digital is here, it’s just a matter of keeping up

The global digital transformation market will grow exponentially, reaching an estimated value of $127 billion by 2026.

Why study a Master in Digital Business & Innovation? | IE Business School

The economy is going digital

Experts predict that investments in digital transformation will more than double worldwide by 2025.

Why study a Master in Digital Business & Innovation? | IE Business School

But success in digital is about talent

94% of executives believe that the balance between hiring and reskilling to retain talent should be equal or tip toward reskilling. Tech support is the key to employee retention.

Everything you need to know about the Master in Digital Business and Innovation at IE University

Everything you need to know about the Master in Digital Business and Innovation

IE Business School’s Master in Digital Business & Innovation bridges the gap between tech and business and equips students for tomorrow’s workplace. Learn more from the Vice Dean of Tech Programs at IE Business School, Manuel López Martín de Blas, about this ever-evolving program.


In today’s ever-changing business world, our graduates need to be able to hit the ground running. That’s why our international faculty is made up of experts with the knowledge and real-world experience you need to guide you on your path. ​

Made up of executives, entrepreneurs and academics, many of IE Business School’s professors hold senior positions in organizations from startups to multinationals, and are hands-on inside the companies, projects and initiatives that are spearheading how the business world is evolving. We leverage this intellectual diversity and wealth of perspectives to create a program that is both ambitious and challenging—using the most advanced educational methods and resources to teach you the mindsets, skills and tools you need for the real world of work, as well as guide you to discover who you are today.  

Whatever your educational journey looks like, our faculty have the experience and expertise to help you get the most out of it and help you unlock your full potential. Discover your impact, discover your passion, discover the next best you.


Manuel López Martín de Blas


Manuel López Martín de Blas – Professor, Master in Digital Business and Innovation

Professional with more than 25 years consultancy experience in Pharma, Hi Tech, Chemical, Retail and FMCG industries, with a primary focus on business strategy and digital transformation, digital marketing, global operations in different domains and IT-ERP consulting.


  • Vice Dean Business Tech Programs at IE Business School
  • MBA Business Administration at IE Business School
  • Master, Economics and Business Administration at Universidad Europea de Madrid
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“We’ve moved from digital products and infrastructure to digital distribution and Web strategy to now into more holistic transformations that clearly are based on mobile, social media, digitization and the power of analytics...”



Master in Digital Business & Innovation professors



Lorenzo Dominici
Ana Lidia Barrera

Gabriella´s Experience

“I think MDBI it’s a mix between the creative and the technical side. So, we focus a lot on the business aspects, but also on tech. For example, we’re doing a lot of coding and hard skills, but also learning soft skills.”


“I feel like IE University is doing a great job at giving you the skill set of putting you into a group and then learning as you go.”

Lorenzo Dominici

“Even if you don’t have a technical background, the classes in this program will equip you with a range of new tech skills.”

Ana Lidia Barrera

“This program offers a global community brimming with diverse cultures and ways of thinking.”


The Master in Digital Business and Innovation goes beyond the knowledge necessary to succeed in today’s tech-driven world—it’s uniquely designed to offer you the personalized guidance to unleash your full potential. This program takes you on a journey of self-discovery while focusing on the areas that will help you become an impactful person and professional. Learn the digital ecosystem and the skills to push digital transformation while simultaneously defining exactly who you are and who you want to be. Diving into your ambitions, talents, gaps and strengths, we will help guide you, challenge you and allow you to experiment while finding the next best you.


Where do you want to take your skills? Your dream career is within reach with the Master in Digital Business and Innovation. The unique, personalized program teaches you to drive digital transformation in today’s fast-paced environment, allowing you to land your perfect role. Work alongside seasoned professionals from various backgrounds and learn from professors with up-to-date insight from the industry. Take the digital economy by storm with theoretical knowledge and hands-on experience from your time in the program.


What you do matters. Being a game-changer in the digital world requires a skill set that stands out from the rest. As a tech-savvy leader with an innovative mindset, you will be capable of driving adaptation and eliciting lasting change. The Master in Digital Business and Innovation is designed with you in mind. Maximize your potential, create an impact and become a leader of tomorrow.


Today’s most successful companies are led by leaders with purpose. Driving a positive impact and working toward a better future will help motivate you throughout your career. In the Master in Digital Business and Innovation, we give you the space to discover, define and align your purpose to your career, allowing you to thrive alongside tomorrow’s go-getters.

Study At IE because Madrid is...


Madrid is one of Europe’s most vibrant cities, exploding with music, art, history and gastronomy. In this city that never sleeps, you can find whatever suits your interests and journey toward self-discovery—everything from alternative culture hubs to some of the world’s most spectacular museums. Whether you're on our central campus, exploring one of the city’s iconic neighborhoods or enjoying a cold drink and some tapas on a sunny terrace, you'll always feel at home in Madrid.


Madrid’s energy fuels movement. One of the world’s greenest cities, it contains massive central parks ideal for walking, running and cycling. Just north of the city, you’ll find a stunning mountain range where you can hike, climb and even ski in the winter. Rather watch sports? Madrid is famous for its world-class teams and tournaments. Venturing further, in just a two-hour train ride, you can access nine incredible UN World Heritage Sites. Want to go further still? Madrid is an ideal base to explore a variety of other destinations in Europe.


Madrid is a multicultural city that prides itself on openness. Discrimination due to gender, sexual orientation, religion or race is not tolerated. Instead, the city celebrates the diversity of its residents. Head to the neighborhoods of Lavapiés or Malasaña to experience the city’s rich cosmopolitan influences and enjoy food and culture from all corners of the world. Or check out stylish Chueca to explore the heart of the city’s vibrant LGBTQ+ community. No matter who you are, you’ll fit right in.  

Madrid is life

Experience Madrid

Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain. Offering an affordable public transport network, cool underground culture and fabulous nightlife, Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for professional experience.

Madrid is in a league of its own and provides the perfect backdrop to round off a unique educational experience.


Customize your education based on your specific interests and passions through a Dual Degree to give your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with a Master’s in Management (if you have 0-2 years of experience) or an International MBA (if you have 3 or more years of experience) will position you on the threshold of two exciting worlds; acquiring a broader skillset and a competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:


Suitable for 0-3 years of experience


Suitable for more than 3 years of experience

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What is the focus of the Master in Digital Business and Innovation at IE Business School?

The Master in Digital Business and Innovation at IE Business School focuses on bridging the gap between business and technology by preparing you to succeed in the new digital economy.

What classes will I take in the Master in Digital Business and Innovation?

The program's rigorous curriculum includes classes in digital foundations, strategy and value proposition; digital business models; emerging tech; innovation; business analytics; digital transformation; digital marketing and more, alongside specialized electives and career-building certifications.

Is the Master in Digital Business and Innovation at IE Business School available on a full-time or part-time basis?

IE Business School’s Master in Digital Business and Innovation is a full-time program delivered in an in-person format in the heart of Madrid.

What do you learn in the Master in Digital Business and Innovation?

Apart from deepening your business acumen, the Master in Digital Business and Innovation imparts valuable critical thinking and problem-solving skills, as well as the practical competencies to lead, develop, manage and implement innovative digital solutions.

How long does the Master in Digital Business and Innovation take at IE Business School?

The Master in Digital Business and Innovation at IE Business School is a comprehensive program that you can complete in only 11 months.

Are there any research opportunities or projects available for students enrolled in the Master in Digital Business and Innovation program?

As you get closer to the end of your Master in Digital Business and Innovation at IE Business School, you’ll get a chance to complete a Capstone Project that involves conceiving a viable business concept, conducting market research, blueprinting a go-to-market strategy and validating your results with real stakeholders.