Master in Digital Business & Innovation

IE University is renowned for its commitment to innovation, offering students an immersive experience in the ever-evolving world of technology. Our tailored modules and programs are designed to equip students with the skills needed to excel in an era defined by digital transformation.

IE University has developed an innovative certification, the IE Digital Analytics Certificate: Google Analytics 4 (GA4). This groundbreaking program ensures that each student gains a deep understanding of this emerging technology, enabling them to become leaders in digital analytics. Through practical training, participants will learn how to develop a complete Marketing Analytics Plan using Google Analytics 4, covering everything from setup to report generation and extracting meaningful insights from data.

When you join IE Business School, you are signing up for a front-row seat on the cutting edge of tech innovation. We collaborate with many of the biggest international organizations that are transforming our world. And now we have partnered up with AWS Academy to provide our students with access to courses that help them prepare for in-demand jobs and AWS Certifications.

The Master in Digital Business & Innovation always strives to go one step further to meet the high demand of the business world today. With this in mind, the program now gives you the exclusive opportunity to enroll in Amazon Web Services Academy courses. Unlock your potential with AWS Academy courses, such as Cloud Foundations and Data Analytics. These courses open the door to AWS Certifications, giving you yet another opportunity to ensure you stay ahead of the curve.

Throughout this introductory course, participants delve into cloud concepts, essential AWS services, security protocols, architectural principles, pricing structures, and support mechanisms. With a curriculum spanning over 20 hours, students are primed to pursue certification as an AWS Certified Cloud Practitioner.

The lab exercises in this program offer students immersive training in conducting Big Data analysis, using real-world scenarios for practical application. Designed to complement existing data analytics courses, these labs and resources provide invaluable hands-on experience with large-scale data sets. Tailored for students aspiring to careers in data analysis, AWS Academy Data Analytics demands a solid understanding of IT fundamentals. The program consists of seven-and-a-half hours of content, aimed at equipping students with essential skills in data manipulation and interpretation.

In our commitment to enriching the experience of our Digital Business & Innovation students, we're thrilled to introduce a specialized Sustainability Certificate. This innovative program, developed in collaboration with IE Business School's Center for Social Innovation and Sustainability.

By enrolling in this certificate, you'll acquire the expertise to effectively market sustainable products and services. As companies increasingly prioritize broader corporate social responsibility goals, the demand for professionals who can lead sustainable brand strategies is on the rise. With this certificate, you'll be empowered to guide organizations towards environmental, economic, and social responsibility, positioning them ahead of the competition.

Sales and Business Development are rapidly growing fields in today's workplace, crucial for driving business expansion, securing new clients, enhancing stakeholder engagement, promoting internal ideas, securing project budgets, exploring new markets, and outpacing competitors.

IE Business School is proud to introduce the SalesForce certificate, equipping you with fundamental SalesForce skills essential for success in any digital role. You'll start by mastering the basics of Salesforce, gaining insights into the customer journey, lead generation, client retention, and delivering exceptional customer experiences. Then, you'll advance to proficiency in leveraging an integrated CRM platform to streamline departmental connections and manage customer data effectively. You'll gain foundational knowledge in reporting, user administration, data sharing, customization, and data management.

Upon completion, you'll gain access to the SalesForce job bank, connecting you with certified professionals in the field.

In collaboration with leading experts in the field, this course will equip you with cutting-edge insights and practical skills in the realm of Artificial Intelligence tailored specifically for business applications. The certificate will be primarily conducted through Whatsapp, allowing flexible access to course materials. It will take you up to 4-5 hours to complete.