Insights Technology (73)
New Digital Marketing for a New Financial Context
Carlos Saldaña talks to Adriana Arismendi on how to focus digital marketing strategies in these new scenarios...
04 / 09 / 2018
Keys to the Innovative Use of New Technologies
By Olga Broto. In order for information systems and information technology to generate competitive advantages, a series...
22 / 08 / 2018
Big Data on Reputation in B2B
By Álvaro Arenas. Reputation has become a key factor for selecting the best service provider.
16 / 08 / 2018
Business Model Innovation, Ecosystems, Orchestrators and Platforms
By Enrique de la Puerta. Innovation is one of the hot topics in business management. For decades, product innovation...
02 / 08 / 2018
With Federico Valdés, Rector of the University of Development (Chile).
20 / 07 / 2018
How to Measure Value in the Digital World
In this video, Francisco J. López Lubián explains how to measure value in this new digital world and offers some key points...
16 / 07 / 2018
Keys for Adapting to the New Technological Environment
By Enrique Dans. Faced with the dominance of GAFA and BAT, traditional companies must take action and implement new survival...
29 / 06 / 2018
Technology at the Service of Society and Business
By Marta García Aller. Technology changes constantly, making it difficult to predict what role it will play in the future.
19 / 06 / 2018
Ahmed Elkhodary: “We need a paradigm shift in Islamic finance”
With Celia de Anca and Ahmed Elkhodary. Banking is among the industries most heavily impacted by digital transformation.
29 / 05 / 2018
Drones and Robots: What Happens When You Play With New Technologies
By Salvador Aragón. What happens when a bunch of executives, developers, and business managers get together to play...
16 / 05 / 2018
How Data Privacy and Modern Technologies Affect Digital Marketing Trends
In this video, Pedro Moreno de los Ríos reflects on how these trends will shape the way in which marketing content...
10 / 05 / 2018
Microfinance: Sharing Opportunities
In this video, Marco Trombetta reflects on the important role of microfinance today, the long journey ahead, and the new...
23 / 04 / 2018
The Rising Value of Data
By Ignacio Larrú. Data have become a strategic element of organizations. In the near future, it may be practically impossible...
11 / 04 / 2018
On human abilities…
With José María Álvarez-Pallete, Chairman & CEO of Telefónica.
06 / 04 / 2018
The Fifth P of Marketing
By Fernando Polo. The classic tenets of marketing neglect a key concept of the digital age: people.
26 / 03 / 2018
Cyber Heroes Wanted
By Tomás de Lara. Today’s digital environment has brought about unprecedented changes in how we live and do business.
23 / 03 / 2018
Blockchain: The Decentralized Government of Smart Cities
By Gildo Seisdedos. Blockchain is a hot topic for various reasons, especially the fact that it provides better security...
17 / 03 / 2018
Cities as Hubs Between the Physical and Virtual Worlds
By Adolfo Ramírez-Escudero. Globalization has had an undeniable impact on economic sectors, governments, societies, regions...
12 / 03 / 2018
Location Analytics, Big Data, and Artificial Intelligence: The Genesis of the New Data Scientist
By Demetrio Barragán and Pedro Torres. Location analytics, data analysis, and machine learning have given rise to a new...
23 / 02 / 2018
IoT: A New Ally for Marketing
By Marcos Eguillor. The Internet of Things (IoT) is not just the big trend of the moment; it’s the seed of major...
16 / 02 / 2018
Good Governance and Audit Committees’ Social Capital
By Nieves Carrera, Tashfeen Sohail and Salvador Carmona. Contact networks (social capital) can be beneficial...
18 / 09 / 2018
Digitalization and Creativity in the Luxury Sector
By David Millán Planelles and María Eugenia Girón. Greater competition and the rise of China as a key player...
14 / 09 / 2018
Neither Amazon nor Mercadona: The Future of Food Retail Is ‘Amaz-ona’
By Pablo Foncillas Díaz-Plaja and Pol Santandreu Gràcia. Can a traditional supermarket compete with a retailer like Amazon?
06 / 09 / 2018