Dual Degree Master in Management + Master in Market Research and Consumer Behavior - The Program

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DUAL DEGREE MASTER IN MANAGEMENT + MASTER IN MARKET RESEARCH AND CONSUMER BEHAVIOR

This Dual Degree program is designed to give you a head start in your career by teaching you how to navigate the complex relationships between businesses and consumers. It combines a world-class management degree from IE Business School with a cutting-edge program at IE School of Human Sciences and Technology. By pursuing both programs in quick succession, you’ll be able to unite diverse perspectives on business and market research, in order to truly stand out from the crowd.

This rigorous program prepares students for the fast-paced and constantly changing professional environment, while also connecting them to successful IE alumni who will become future guides and mentors. In just a year and a half, they acquire extensive knowledge and experience both inside and outside the classroom, and learn to transition between diverse disciplines with ease. If you want to enhance your business expertise and learn how to gauge what consumers really want, this Dual Degree is for you.

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Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

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Your academic journey

18 Months

Duration

January to July

July to September

October to July

6 Months

2 Months

10 Months

Location

Madrid

Madrid

Subject

Master in Management

Summer break

Master in Market Research and Consumer Behavior

TUITION AND APPLICATION PROCESS

The total tuition for this Dual Degree is 59.700 euros*. IE uses a rolling admissions process; therefore, there is no single application deadline. However, we recommend applying early given the limited number of places in the program.

The fee includes the following:

• All expenses related to academic learning, including: Access to relevant technology, multimedia learning tools, conferences, access to physical and digital library resources and access to the various IE Centers of Excellence.

• A contribution to IE Foundation, a not-for-profit organization which supports students during and after the program.

Please bear in mind that the tuition fee does not include the admissions fee that amounts to 150€. This amount is not refundable and cannot be deduced from the cost of the program. Admission to the program is valid for two successive intakes.

*Tuition fees are reviewed annually and are subject to change.

Learn more about the admission process and entry requirements

The Faculty

Ranging from a diverse number of nationalities and backgrounds, our faculty is made up of practitioners, entrepreneurs, executives, academic experts and even authors published in top journals who are completely accessible to students, guiding them in the path to accomplish their goals.

Explore each program

This dual degree is a combination of the two following programs. Explore their websites for more details.

Learn more about the admission process

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Dual Degrees Team

ADMISSIONS DEPARTMENT

Dual Degree Team

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