Profileee

Cristina Mateo

Associate Dean of IE School of Architecture and Design
Ph.D, Sociology

Cristina Mateo is Associate Dean of IE School of Architecture and Design. She is a specialist in urban ethnography, branding, communication, and E‐Transformation & New Business Models.

Cristina Mateo trained as a journalist and holds a Ph.D. in Sociology, from Goldsmiths College, University of London and an Executive MBA specialised in E‐business, from IE Business School. She lived in London for 12 years, where she gave university lectures on the topics of the media in Spain and Spanish contemporary culture. She has written extensively on culture consumption and the role of ethnic identity in a global city.