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    Master In Customer Experience & Innovation

    Harness Design, Business and Technology to Innovate CX
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    • Master In Customer Experience & Innovation
    duration10 months
    languageEnglish
    locationMadrid
    intakeSeptember*
    FormatIn-person
    MODE OF STUDYFull-time
    duration10 months
    languageEnglish
    locationMadrid
    intakeSeptember*
    FormatIn-person
    MODE OF STUDYFull-time
    The program
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    The Next Best You
    Program DetailsYour career
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    A PROGRAM TAILORED TO YOUR AMBITIONS

    The Master in Customer Experience & Innovation puts your career goals front and center by placing the customer experience at the heart of learning. Focusing on four core pillars of Business, Technology, Human-centered Design and the transversal INNOLABS, with specialized options to tailor your own academic experience, the program will make you the forward-thinking, innovative and empathetic CX professional that organizations need to attract and retain consumers in a globalized, digitalized market.

    Today’s business ecosystem is filled with exciting, attention-grabbing marketing messages, so the customer experience has become a critical driver of success and, therefore, a priority in many organizations' competitive strategies. By learning how to make consumer-centric business decisions, you'll also achieve your own purpose: understand customers, deliver what they need and keep your own career journey moving forward and ever upwards.

    That’s why the program is curated to reflect your unique ambitions, strengths and passions. We start by helping you define the now, empowering you to better understand yourself and your ideal career path. Then, we’ll guide you to make choices that align with your goals and skills, delivering a tailored educational experience that will bring you one step closer to your career goals.

    Master In Customer Experience & Innovation | IE Business School
    WANT TO KNOW MORE?

    A CAREER DISCOVERY PROCESS...

    At IE Business School, our focus is on your success. We examine what you want, where you see yourself going and what you need to get there, and set about providing the skills, knowledge and experiences required to forge the career you envision. The Master in Customer Experience & Innovation provides the stand-out tech expertise, business know-how and strategic, human-centered thinking that employers are looking for—curated guidance, imparted by sector experts.

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    ...AS UNIQUE AS YOU ARE

    Customer experience affects the bottom line now more than ever. By offering specialist insights into human behavior, leadership, ethics and more, as well as hands-on learning through corporate, entrepreneurial and social impact projects, every aspect of this program revolves around CX to ensure you have the customer at the heart of your purpose.

    CAREER SECTOR TRACK

    After completing your program, you’ll be able to join an additional optional term to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway. During this Career Sector Track from September to December, you’ll enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Track will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two tracks, so the sooner you apply, the better.

    • MARCOM for Tech companies:

      Discover how the main tech brands have achieved success and growth over the past ten years and learn their best practices in branding, marketing and sales. Uncover the latest customer experience trends in the tech world and become a top global player in the industry.

    • MARCOM for Consumer Goods, Luxury and Fashion:

      Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.

    MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS

    • Google logo

      IE DIGITAL ANALYTICS CERTIFICATE: GA4

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    • Logo of IE University consisting of a stylized abbreviation 'ie' next to the full name 'IE UNIVERSITY' in blue color on a black background.

      AI for Business Certificate

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    • SUSTAINABILITY CERTIFICATE

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    • IE-SALESFORCE CERTIFICATE

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    COMPANIES THAT PARTICIPATE IN THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION PROGRAM

    We believe that the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, you will have the opportunity to experience the real world of work in the classroom through challenges, consulting projects and multimedia simulations, applying your knowledge as you go. Here are some of the partner companies collaborating with the program:

    • Minsait By Indra Logo
    • Fundación Tomillo Logo
    • Logo Telefónica
    • Opinno Logo
    • Propelland Logo
    • Logo Ashoka
    • Microsoft Logo

    HERE ARE SOME POSITIONS OUR STUDENTS CAN ACHIEVE AFTER THE PROGRAM

    • UX DESIGNER

    • INFORMATION ARCHITECT

    • PRODUCT DESIGNER/MANAGER

    • INTERACTION DESIGNER

    • CUSTOMER INSIGHTS SPECIALIST

    • INTERFACE DESIGNER
    • CXO (CHIEF EXPERIENCE OFFICER)
    • CCO (CHIEF CUSTOMER OFFICER)

    • STRATEGIC EXPERIENCE DESIGNER

    • INNOVATION CONSULTANT

    • SERVICE DESIGNER

    • CUSTOMER EXPERIENCE SPECIALIST

    • CUSTOMER RELATIONSHIP MANAGER

    • USABILITY CONSULTANT

    • BUSINESS TRANSFORMATION MANAGER

    WHERE DO OUR ALUMNI WORK?

    • By industry (%)
      Consulting
      Consumer Packaged Goods
      Energy
      Financial Services
      Healthcare
      Technology
      Other
    • By position (%)
      Consulting
      General Management
      Marketing/Sales
      Technology
    • By region (%)
      Africa/Middle East
      Asia
      Europe (EU)
      Europe (non- EU)
      Latin American/Caribbean

    Talent and Career highlights

    In the new digital economy, creativity is an immensely marketable asset. With a holistic approach that spans business, technology and human-centered design, graduates of our program gain a cutting-edge skill set that empowers them to reinvent service design, product design and customer experience in global organizations.

    “The Master in Customer Experience & Innovation has helped me build on my research dexterity and prepared me to constantly push the boundaries of my comfort zone.”

    Snigdha Sharma, Lead Designer at Elephant Design Pvt

    IE TALENT & CAREERS

    IE Talent & Careers is the best partner for the professional development of all our current and former students at IE University.

    The services we offer are available to all of them throughout their journey. On one hand, we seek to help students take full advantage of their professional opportunities, providing them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 70,000 IE University professionals worldwide.

    Some of the services we offer both online and offline include:

    • One-on-one career advising
    • Sector-specific drop-in sessions
    • Guides, toolkits and resources available on our IE Career Portal
    • On-campus career workshops
    • Online career webinars
    • Annual distribution of CV books to executive search firms
    • Networking events worldwide
    • Worldwide panels with executive consultants
    • Lifelong access to our job bank
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    DISCOVER MORE ABOUT TALENT & CAREERS.

    IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.

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    TOP EMPLOYERS OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION ALUMNI

    Accenture logo
    Apple | IE
    McCann Logo
    IBM
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    ENHANCE YOUR NETWORKING

    Mentor Program

    Boost your career and networking opportunities even further through regular mentorship from IE Alumni. This unique mentor program offers year-round support, career advice and an opportunity to build lasting relationships.

    MARCOM SPEAKER SERIES

    Once a month, students will have the chance to hear from top speakers from different companies in the Marketing, Communication & Sales (MARCOM) industry. In the past speakers have represented companies as Kantar, McKinsey, Interbrand, Fjord to name a few.

    MARKETING, COMMUNICATION AND SALES: WHAT COULD YOUR FUTURE LOOK LIKE?

    Frequently Asked Questions

    • Graduates of the Master in Customer Experience & Innovation go on to work in roles such as project manager, UX designer, information architect, usability consultant, business transformation manager and many more.

    • Our alumni go on to work in a variety of industries and take up positions in consulting, general management, sales/marketing and technology. Graduates of the Master in Customer Experience & Innovation work for top companies including Deloitte, Accenture and PayPal.

    • The Master in Customer Experience & Innovation allows you to tailor your academic experience to bring you closer to your career goals. We’ll help you become the forward-thinking, innovative and empathetic CX professional that organizations need to attract and retain consumers in a globalized, digitalized market.

    • You’ll have ongoing support and advice from our IE Talent & Careers team, who can help you in your job search both during the program and after graduation. You'll have lifelong access to our job bank and to careers advice and networking events. After completing your program, you can also join an optional term, at an additional cost, to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway, including several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process.

    • You’ll be taught by an expert faculty, who in addition to their academic excellence, are also industry professionals at the forefront of current trends. You can also pursue a number of optional industry certifications, including Salesforce and Google Analytics, ensuring that you're fully prepared for today’s competitive job market.