IE Master in customer experience & innovation student

Master In Customer Experience & Innovation

Harness Design, Business and Technology to Innovate CX
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
FormatIn-person
MODE OF STUDYFull-time
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
FormatIn-person
MODE OF STUDYFull-time

A PROGRAM TAILORED TO YOUR AMBITIONS

The Master in Customer Experience & Innovation puts your career goals front and center by placing the customer experience at the heart of learning. Focusing on four core pillars of Business, Technology, Human-centered Design and the transversal INNOLABS, with specialized options to tailor your own academic experience, the program will make you the forward-thinking, innovative and empathetic CX professional that organizations need to attract and retain consumers in a globalized, digitalized market.

Today’s business ecosystem is filled with exciting, attention-grabbing marketing messages, so the customer experience has become a critical driver of success and, therefore, a priority in many organizations' competitive strategies. By learning how to make consumer-centric business decisions, you'll also achieve your own purpose: understand customers, deliver what they need and keep your own career journey moving forward and ever upwards.

That’s why the program is curated to reflect your unique ambitions, strengths and passions. We start by helping you define the now, empowering you to better understand yourself and your ideal career path. Then, we’ll guide you to make choices that align with your goals and skills, delivering a tailored educational experience that will bring you one step closer to your career goals.

Master In Customer Experience & Innovation | IE Business School
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A CAREER DISCOVERY PROCESS...

At IE Business School, our focus is on your success. We examine what you want, where you see yourself going and what you need to get there, and set about providing the skills, knowledge and experiences required to forge the career you envision. The Master in Customer Experience & Innovation provides the stand-out tech expertise, business know-how and strategic, human-centered thinking that employers are looking for—curated guidance, imparted by sector experts.

...AS UNIQUE AS YOU ARE

Customer experience affects the bottom line now more than ever. By offering specialist insights into human behavior, leadership, ethics and more, as well as hands-on learning through corporate, entrepreneurial and social impact projects, every aspect of this program revolves around CX to ensure you have the customer at the heart of your purpose.

CAREER SECTOR TRACK

After completing your program, you’ll be able to join an additional optional term to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway. During this Career Sector Track from September to December, you’ll enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Track will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two tracks, so the sooner you apply, the better.

MARCOM for Tech companies:

Discover how the main tech brands have achieved success and growth over the past ten years and learn their best practices in branding, marketing and sales. Uncover the latest customer experience trends in the tech world and become a top global player in the industry.

MARCOM for Consumer Goods, Luxury and Fashion:

Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.

MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS

IE Digital Analytics Certificate: GA4

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IE University is always at the forefront of innovation, fostering an environment that immerses students in the dynamic world of tech from the start. We regularly develop unique modules and programs to empower our students to lead in an era of increasing digital transformation.

IE University has developed a unique certification called the IE Digital Analytics Certificate: Google Analytics 4 (GA4). The groundbreaking program provides every student with a comprehensive understanding of this new technology and empowers them to take a leading role in the field of digital analytics. You’ll learn how to practically plan a full Marketing Analytics Plan over Google Analytics 4, configure it, create reports and extract valuable insights from your data.

AI FOR BUSINESS CERTIFICATE

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In collaboration with leading experts in the field, this certification course will equip you with cutting-edge insights and practical skills in the realm of artificial intelligence tailored specifically for business applications. The certificate will be primarily conducted through Whatsapp, asynchronously and at your own pace, allowing flexible access to course materials. It will take you up to 4-5 hours to complete.

Sustainability Certificate

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We strive to offer our students as many opportunities to participate in purpose-driven business projects as possible. With this in mind, we have designed a tailor-made Sustainability Certificate, featuring a comprehensive and solution-focused approach to sustainability management applied to marketing, communication and sales.

IE Business School has a Center for Social Innovation and Sustainability and with their guidance, we have launched this new certificate. Sustainability is at the core of what we do and this certificate gives you the skills to make a positive impact on a global scale. 

With this course, you will develop the knowledge and skills necessary to successfully market sustainable products and services. In the pursuit of broader corporate social responsibility goals, many companies will turn toward more sustainable brand strategies and that’s where you come in—you’ll be able to lead them to environmental, economic and social responsibility ahead of the competition.

IE-Salesforce Certificate

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Sales and Business Development are becoming the fastest-growing fields in the new place of work. They are essential to business growth, to pitch and win new clients, to better engage with internal and external stakeholders, to sell ideas within your team, to obtain a higher budget to execute a project, to develop new markets and to stay one step ahead of your competitors.

IE Business School is launching this SalesForce certificate to provide you with SalesForce fundamentals to succeed in any commercial role. You’ll begin by learning the building blocks of Salesforce to better understand the customer journey, how to capture a lead, and engage and retail a client while delivering a quality customer experience. Then, you’ll go on to become proficient in how an integrated CRM platform solves the challenges of connecting departments and customer data. You’ll understand reporting, user administration, sharing, customization and data management at a foundational level.

Upon completion, you’ll be connected to the SalesForce job bank of certified professionals.

COMPANIES THAT PARTICIPATE IN THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION PROGRAM

We believe that the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, you will have the opportunity to experience the real world of work in the classroom through challenges, consulting projects and multimedia simulations, applying your knowledge as you go. Here are some of the partner companies collaborating with the program:

Minsait By Indra Logo
Fundación Tomillo Logo
Logo Telefónica
Opinno Logo
Propelland Logo
Logo Ashoka
Microsoft Logo

HERE ARE SOME POSITIONS OUR STUDENTS CAN ACHIEVE AFTER THE PROGRAM

UX DESIGNER

INFORMATION ARCHITECT

PRODUCT DESIGNER/MANAGER

INTERACTION DESIGNER

CUSTOMER INSIGHTS SPECIALIST

INTERFACE DESIGNER
CXO (CHIEF EXPERIENCE OFFICER)
CCO (CHIEF CUSTOMER OFFICER)

STRATEGIC EXPERIENCE DESIGNER

INNOVATION CONSULTANT

SERVICE DESIGNER

CUSTOMER EXPERIENCE SPECIALIST

CUSTOMER RELATIONSHIP MANAGER

USABILITY CONSULTANT

BUSINESS TRANSFORMATION MANAGER

WHERE DO OUR ALUMNI WORK?

By industry (%)
Consulting
Consumer Packaged Goods
Energy
Financial Services
Healthcare
Technology
Other
By position (%)
Consulting
General Management
Marketing/Sales
Technology
By region (%)
Africa/Middle East
Asia
Europe (EU)
Europe (non- EU)
Latin American/Caribbean

Talent and Career highlights

In the new digital economy, creativity is an immensely marketable asset. With a holistic approach that spans business, technology and human-centered design, graduates of our program gain a cutting-edge skill set that empowers them to reinvent service design, product design and customer experience in global organizations.

“The Master in Customer Experience & Innovation has helped me build on my research dexterity and prepared me to constantly push the boundaries of my comfort zone.”

Snigdha Sharma, Lead Designer at Elephant Design Pvt

IE TALENT & CAREERS

IE Talent & Careers is the best partner for the professional development of all our current and former students at IE University.

The services we offer are available to all of them throughout their journey. On one hand, we seek to help students take full advantage of their professional opportunities, providing them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 70,000 IE University professionals worldwide.

Some of the services we offer both online and offline include:

  • One-on-one career advising
  • Sector-specific drop-in sessions
  • Guides, toolkits and resources available on our IE Career Portal
  • On-campus career workshops
  • Online career webinars
  • Annual distribution of CV books to executive search firms
  • Networking events worldwide
  • Worldwide panels with executive consultants
  • Lifelong access to our job bank

DISCOVER MORE ABOUT TALENT & CAREERS.

IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.

TOP EMPLOYERS OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION ALUMNI

Accenture logo
Apple | IE
McCann Logo
IBM
Whatsapp Logo
PayPal
Bayer
The Adecco Group Logo
Deloitte Logo
Euromonitor International Logo
Ipiranga Logo
ABInBev logo
Loreal

ENHANCE YOUR NETWORKING

Mentor Program

Boost your career and networking opportunities even further through regular mentorship from IE Alumni. This unique mentor program offers year-round support, career advice and an opportunity to build lasting relationships.

MARCOM SPEAKER SERIES

Once a month, students will have the chance to hear from top speakers from different companies in the Marketing, Communication & Sales (MARCOM) industry. In the past speakers have represented companies as Kantar, McKinsey, Interbrand, Fjord to name a few.

MARKETING, COMMUNICATION AND SALES: WHAT COULD YOUR FUTURE LOOK LIKE?

Frequently Asked Questions

WHAT CAN I DO WITH THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?

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Graduates of the Master in Customer Experience & Innovation go on to work in roles such as project manager, UX designer, information architect, usability consultant, business transformation manager and many more.

WHAT JOBS CAN I GET WITH THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?

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Our alumni go on to work in a variety of industries and take up positions in consulting, general management, sales/marketing and technology. Graduates of the Master in Customer Experience & Innovation work for top companies including Deloitte, Accenture and PayPal.

HOW DO I BECOME A CX SPECIALIST?

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The Master in Customer Experience & Innovation allows you to tailor your academic experience to bring you closer to your career goals. We’ll help you become the forward-thinking, innovative and empathetic CX professional that organizations need to attract and retain consumers in a globalized, digitalized market.

WHAT CAREER SERVICES AND EXPERIENCES ARE AVAILABLE IN THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?

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You’ll have ongoing support and advice from our IE Talent & Careers team, who can help you in your job search both during the program and after graduation. You'll have lifelong access to our job bank and to careers advice and networking events. After completing your program, you can also join an optional term, at an additional cost, to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway, including several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process.

How does the program align with current and future trends in the job market for this field?

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You’ll be taught by an expert faculty, who in addition to their academic excellence, are also industry professionals at the forefront of current trends. You can also pursue a number of optional industry certifications, including Salesforce and Google Analytics, ensuring that you're fully prepared for today’s competitive job market.

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