A smiling man in a blue shirt sitting outside with some geometric graphic elements on the right side of the image.

Master In Customer Experience & Innovation

Harness Design, Business and Technology to Innovate CX
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
FormatIn-person
MODE OF STUDYFull-time
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
FormatIn-person
MODE OF STUDYFull-time

MASTER IN CUSTOMER EXPERIENCE & INNOVATION STUDENT BACKGROUNDS

We believe that each of us has a reason for being in the world and can only find meaning by pursuing our purpose. But how do we figure out where to start if we don't know where we want to go? Understanding your purpose is a journey that requires time, dedication and a pinch of trial and error to discover your ideal path. And despite its challenges, the much-needed process is your key to building a unique career that sets you apart, now and in the future, in the professional world.

The Master in Customer Experience & Innovation will help you find your next best you no matter your background; however, the ideal candidate for this program will be a people person. What you'll need, above all, is empathy—putting the end-user first when creating customer experiences, and placing accessibility and social impact at the heart of your purpose. In the end, you'll be working to solve significant societal challenges through product, service and experience design.

Once you complete your Master in Customer Experience & Innovation, you’ll understand that your work can make the world a better place in many tangible ways. That’s our Business with Purpose ethos in action: our deeply held belief that you can leverage your skill set to improve the well-being of the planet, people and society as a whole. With our guidance, you’ll become a change-maker who can leave a meaningful impact in the areas that matter most to you.

Master In Customer Experience & Innovation | IE Business School
WANT TO KNOW MORE?

ADDING VALUE THROUGH PURPOSE

  • Planet

    We believe better business practices can be a force for change in the world, improving lives and protecting the environment. We call this Sustainable Business, and it’s one of the cornerstones of the Master in Customer Experience & Innovation. We’ll ground you in the key concepts that make Sustainable Business a reality, including innovative leadership, ethics and sustainable corporate cultures. We all have a responsibility to the planet – none more so than the next generation of business leaders starting out at IE Business School. We’ll show you how to make sustainability a rich vein of thought that runs through every experience you design.

  • Society

    Bringing an entrepreneurial mindset to social issues is one of the most effective ways to use your business skills for the greater good. We call this Social Entrepreneurship, an approach that harnesses the power of your ingenuity and problem-solving abilities to tackle enduring social problems. As part of your studies, you will undertake a Social Impact project hands-on, using the skills and strengths you acquire in the Master in Customer Experience & Innovation to make a difference to society at large. Graduates of IE Business School thrive under the pressure of a tight deadline or a challenging target; we’ll help you use those traits to amplify the benefit you bring to the world around you.

  • People

    At IE Business School, we believe people matter just as much as results. We call this Working Well. It's easy to talk about purpose when it comes to yourself. But the outstanding quality of the Master in Customer Experience & Innovation is that the best version of you will produce the best possible outcomes for both your organization and consumers alike. In your own Sustainable Entrepreneurship project, you'll put people at the center of a real innovation initiative that could become a commercial or nonprofit venture. And by learning how customer insight drives more impactful business decisions, mastering the tech that's disrupting the CX ecosystem and gaining hands-on experience in team building, adaptive leadership and creative process design, you'll ensure your own career choices make a difference in the sector.

    As of 2022, we are a carbon neutral Business School.

Discover the Social Impact Week

During Social Impact Week, immerse yourself in projects that drive social change, learning essential skills from industry experts and alumni. This is your chance to contribute meaningfully to society and prepare for success in today’s dynamic world.

SUSTAINABILITY AT IE University​

Net Zero carbon emissions

In 2022, we keep working towards Net Zero Carbon Emissions.

Slide 1 of 6
12712
teaching hours of sustainability content
in the 2021 academic year​
  • 12712
    teaching hours of sustainability content
    in the 2021 academic year​
  • 23%
    of courses related to sustainability​
  • 500
    events with a focus on sustainability ​
  • +350
    student-led activities​
    with a focus on sustainability
  • 98%
    reduction in paper usage
  • 10026
    reduction in water consumption
    in 2021–2022 vs. 2020–2021​

EXPLORE OUR COMMUNITY'S PURPOSE

Frequently Asked Questions

  • At IE University, we have a Business with Purpose ethos: a deeply-held belief that you can leverage your skill set to improve the well-being of the planet, people and society as a whole. We believe people matter just as much as results. Sustainable business is one of the cornerstones of the Master in Customer Experience & Innovation. Bringing an entrepreneurial mindset to social issues, which we call social entrepreneurship, is one of the most effective ways to use your business skills for the greater good. In your Sustainable Entrepreneurship project, you’ll put people at the center of a real innovation initiative that could become a commercial or nonprofit venture.

  • In the second term, you'll undertake a Social Impact Project where you will address a real-world opportunity to create sustainable impact for a real group of people. You will work by defining the problem, gathering and analyzing data, designing and evaluating an ethical strategy, and finally, its implementation.

  • The Master in Customer Experience & Innovation emphasizes putting the end-user first when creating customer experiences, and placing accessibility and social impact at the heart of your purpose. You’ll be working to solve significant societal challenges through product, service and experience design.