duration10 months
languageEnglish
locationMadrid
intakeSeptember*
FormatIn-person
MODE OF STUDYFull-time
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
FormatIn-person
MODE OF STUDYFull-time
Master In Customer Experience & Innovation
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MASTER IN CUSTOMER EXPERIENCE & INNOVATION STUDENT BACKGROUNDS
We believe that each of us has a reason for being in the world and can only find meaning by pursuing our purpose. But how do we figure out where to start if we don't know where we want to go? Understanding your purpose is a journey that requires time, dedication and a pinch of trial and error to discover your ideal path. And despite its challenges, the much-needed process is your key to building a unique career that sets you apart, now and in the future, in the professional world.
The Master in Customer Experience & Innovation will help you find your next best you no matter your background; however, the ideal candidate for this program will be a people person. What you'll need, above all, is empathy—putting the end-user first when creating customer experiences, and placing accessibility and social impact at the heart of your purpose. In the end, you'll be working to solve significant societal challenges through product, service and experience design.
Once you complete your Master in Customer Experience & Innovation, you’ll understand that your work can make the world a better place in many tangible ways. That’s our Business with Purpose ethos in action: our deeply held belief that you can leverage your skill set to improve the well-being of planet, people and society as a whole. With our guidance, you’ll become a change-maker who can leave a meaningful impact in the areas that matter most to you.
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ADDING VALUE THROUGH PURPOSE
Planet
We believe better business practices can be a force for change in the world, improving lives and protecting the environment. We call this Sustainable Business, and it’s one of the cornerstones of the Master in Customer Experience & Innovation. We’ll ground you in the key concepts that make Sustainable Business a reality, including innovative leadership, ethics and sustainable corporate cultures. We all have a responsibility to the planet – none more so than the next generation of business leaders starting out at IE Business School. We’ll show you how to make sustainability a rich vein of thought that runs through every experience you design.
Society
Bringing an entrepreneurial mindset to social issues is one of the most effective ways to use your business skills for the greater good. We call this Social Entrepreneurship, an approach that harnesses the power of your ingenuity and problem-solving abilities to tackle enduring social problems. As part of your studies, you will undertake a Social Impact project hands-on, using the skills and strengths you acquire in the Master in Customer Experience & Innovation to make a difference to society at large. Graduates of IE Business School thrive under the pressure of a tight deadline or a challenging target; we’ll help you use those traits to amplify the benefit you bring to the world around you.
People
At IE Business School, we believe people matter just as much as results. We call this Working Well. It's easy to talk about purpose when it comes to yourself. But the outstanding quality of the Master in Customer Experience & Innovation is that the best version of you will produce the best possible outcomes for both your organization and consumers alike. In your own Sustainable Entrepreneurship project, you'll put people at the center of a real innovation initiative that could become a commercial or nonprofit venture. And by learning how customer insight drives more impactful business decisions, mastering the tech that's disrupting the CX ecosystem and gaining hands-on experience in team building, adaptive leadership and creative process design, you'll ensure your own career choices make a difference in the sector.
SUSTAINABILITY AT IE University
Net Zero carbon emissions
In 2022, we keep working towards Net Zero Carbon Emissions.
12712
teaching hours of sustainability content
in the 2021 academic year23%
of courses related to sustainability
500
events with a focus on sustainability
+350
student-led activities
with a focus on sustainability98%
reduction in paper usage
10026
reduction in water consumption
in 2021–2022 vs. 2020–2021EXPLORE OUR COMMUNITY'S PURPOSE
Frequently Asked Questions
How does this program empower students to make a positive impact on society?
At IE University, we have a Business with Purpose ethos: a deeply-held belief that you can leverage your skill set to improve the well-being of the planet, people and society as a whole. We believe people matter just as much as results. Sustainable business is one of the cornerstones of the Master in Customer Experience and Innovation. Bringing an entrepreneurial mindset to social issues , which we call social entrepreneurship, is one of the most effective ways to use your business skills for the greater good. In your own Sustainable Entrepreneurship project, you'll put people at the center of a real innovation initiative that could become a commercial or nonprofit venture.
What is the role of sustainability in the program's curriculum?
In the second term, you'll undertake a Social Impact Project where you will address a real-world opportunity to create sustainable impact for a real group of people. You will work by defining the problem, gathering and analyzing data, designing and evaluating an ethical strategy, and finally, its implementation.
How can the skills learned in this program be applied to address significant societal challenges?
The Master in Customer Experience and Innovation emphasizes putting the end-user first when creating customer experiences, and placing accessibility and social impact at the heart of your purpose. You'll be working to solve significant societal challenges through product, service and experience design.
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