Daniel Agromayor

Results driven & customer focused executive with extensive international experience of leading  high potential teams to achieve financial KPIs, operational goals, with a cohesive team performance and hence delivering a solid success in the market.

A proven track record of driving: recurring sales, market share, brand equity and brand positive sentiment, operational levels enhancement and driving growth on EBITDA and returns in diverse multi-national corporations.

One of his main hobbies is sharing his knowledge and experience at business schools, where he teaches among other subjects: Marketing, Leadership, and Business Economics.

CORPORATE EXPERIENCE

Over 16 successful years at McDonald’s, he led the company’s core business: building recurring sales in a very competitive F&B retail environment, enhancing operations and customer satisfaction, building solid partnerships with franchisees, optimizing restaurant portfolio management, and driving enduring profitable growth in the company’s operating income.

Before McDonald´s, he worked for over a decade for the best advertising agencies in the: JWT, WCRS and Leo Burnett; leading key international accounts such as United Distillers/Diageo, Telefonica, Toyota, Loreal, Kraft General Foods, McDonald´s, etc.

He was appointed by Five Guys JV in February 2016 as Head of Country to build the business in France, Spain and Portugal – with the objective of becoming the #1 brand in the new ‘BETTER BURGER’ category and transforming the burger market landscape.

ACADEMIC EXPERIENCE

• Professor at IHMU (International Hamburger Marketing University), Chicago, Illinois, USA, 2002 – 2012

• Adjunct Professor of Leadership, ESG and Coaching, Master Alta Dirección, URJC, Spain 2021 – Present

• Adjunct Professor of Business Economics, Foreign Trade and International Marketing, URJC, Spain 2021 – 2022

• Adjunct Professor of Marketing, IE University, Spain, 2022 – Present

• Visiting Professor to ESCP and St Louis University. 2015 – 2022

ACADEMIC BACKGROUND

• In his 2nd year of Ph.D. in Economics, URJC, Spain, Present

• MBA in Business Administration, URJC, Spain, 2020

• Bachelor in European Business Administration, ICADE, Spain & Middlesex University, London, UK, 1990