Examples of projects
MARKETING & CONSUMER INSIGHTS LAB
Elaborate an acquisition-marketing plan to reach specialized bloggers, to expand the young target market and to drive more traffic to the platform.
Analyze and evaluate the company’s social media strategy against competitors’, and elaborate a business plan to monetize its existing database.
Gather cultural insights for strategic topics on Twitter and generate new ideas for communicating them.
Deliver a positioning statement and a 360-degree marketing plan.
Redefine the value of the customer loyalty program.
Apply modern corporate finance theory in the Investment Banking Department. Experience a high-yield bonds project using the Bloomberg Terminal.
Identify the most promising social currencies for the client, and present them as an ethical financing opportunity.
Provide wealth management advice (including technical details) regarding investments in financial instruments in order to construct—and justify—an international portfolio.
Explore the topic of corporate social responsibility in today’s business landscape and the ways in which companies have changed their attitude toward this key concern of the last few years.
Prepare a report for EEAA (European Union External Action) that analyses challenges and opportunities for policy changes in education aimed at mitigating the adverse impact of Covid19.
Provide policy guidelines focused on sustainable and innovative solutions linking tourism and development.
Develop a documentary based on the results of the Social Institutions and Gender Index (SIGI) as well as other outreach materials. The documentary should follow the OECD/SIGI policy framework: advocacy, capacity building, and the distribution of content for social impact.
WFP and UNICEF
Conduct a country risk assessment by expanding outreach and mass media materials. Present your findings and strategies to the UN groups working in the areas of child protection and nutrition.
SEGOVIA CITY WALL
Along the wall of Segovia, the City Hall has recovered a series of public spaces. Unfortunately, these spaces are still predominantly in disuse.
Develop schematic design strategies to activate the use of public spaces, such as the Jardín de los Poetas or the international competition FROM LIMIT TO LIVE IT, in order to celebrate the magnificent presence of the medieval wall.
CASA DE LA LECTURA
Design and develop different areas of Segovia’s Public Library including: a multipurpose area, a reception/books loan area, a reading club area and an interactive wall in the courtyard.
ROYAL GLASS FACTORY
Design a glass piece by conducting iterative tests before presenting a final mock-up.
FOOD CULTURE LAB
Design a plan for introducing food in spaces specifically designed for shows, events, and music festivals, and learn how to store, serve, and cook healthy food options in a large space. The gastronomic space will represent the union between design, shows, technology, avant-garde cuisine, and healthy eating.
Develop innovation ecosystems using design strategies and multidisciplinary tools to understand how energy and food interact in our communities to be able to create new digital experiences for customers.
CERVEZA SAN FRUTOS
Get to know the company Cerveza San Frutos and create a corporate video that includes the mission, vision and values the owners want to communicate to the world.
Create an internal corporate video and update the welcome guide using infographics to help new employees better understand the glass factory’s structure.
SIEMPRE EN LAS NUBES
Create a promo video for the 1st Hot Air Balloon Festival in Segovia to help the organization increase participation.
CABAÑAS DE POLENDOS COUNCIL
Create a video showcasing the “Días Europeos de la Artesanía 2018” fair to present to various institutions for financing.
LEGAL CLINIC LAB
Analyze EU Member State legislation and prepare a multinational report lobbying the European Commission for increased protections for vulnerable children.
Draft a report on the adaptation of the administrative local regulations in relation to the creation of a sandbox in Madrid city.
Research and draft a report on innovative legal means for sustainable financing of social entities, such as social impact bonds.
Draft a report for the House of Commons’ ‘Exiting the European Union’ inquiry, focusing on the impact of Brexit on Gibraltar.
SLOW FASHION LAB
Pepe Jeans is a Spanish fashion distribution group with almost 50 years of experience in the market, an annual net profit of approximately 12 million euros, and a wide portfolio of brands sold in Spain and Europe including Pepe Jeans, Hackett, Façonnable, Tommy Hilfiger, Calvin Klein and Norton.
Discover how a real fashion company works and how a sustainable product can be produced and communicated to consumers.
Present several proposals around sustainability in different parts of the value fashion chain to this fashion and craft project made in Nepal, combining tradition with trends to create sustainable, fair and competitive products.
Work around design, manufacturing, retail, marketing and customer perception with the aim to check new potential business models which include circular economy criteria.
Present several different new approaches, concepts, and funded ideas around sustainability within the fashion sector and aligned with the challenges introduced by the client.
Technical training program to develop the necessary skills through the development of different tasks on technologies franchised by the company: building a fully-functioning conversation manager, design-thinking sessions, and agile development sprints.
Report on the different innovations in AI for the legal practice, such as semantic analysis of court rulings, a case law search engine, and judgment predictions based on historical data.
Research and try out several SaaS tools in three different areas: Artificial Intelligence, Text Mining, Time Tracking Software, and Alert Notified System.
Collaborate on a startup project at the Wayra accelerator.
Discover and evaluate the indicators connected to countries’ wealth—such as GDP—to help your business predict short-term economic growth.
Estimate a model to help explain the main determinants of digital (versus non-digital) donations to UNICEF in Latin America in order to predict the relative size of digital donations in the next 5 years.
Conduct research on Madrid’s recreational offering in large outdoor spaces, such as the zoo or Warner Park, and present it to the Madbeach associates who want to open similar options in the city.
Find Macroeconomic indicators for several countries (such as Spain or France) to predict the evolution of similar series in Andorra, such as GPD, interest rates, or unemployment rates.
Working with Mckinsey professionals on projects that are enhancing both socially and economically the City of Madrid.
ACCION POR LA MUSICA
Strategic positioning to create new ways to maximize social impact.
Tokenization of incentive plans for customers and other stakeholders of a crypto company.
Strategic decisions for B2B and B2C markets.
SOCIAL IMPACT LAB
AYUDA EN ACCIÓN
Design and implement an awareness campaign targeting IEU students about the trafficking of women in Nepal and its consequences.
POUR UNE SOURIRE D’ENFANT
Define an action plan to increase awareness about education, vocational training, protection and housing for children. Students also work as camp counselors at summer camps in Cambodia.
MAKE A WISH
Carry out a comprehensive digital media analysis and present a proposal for improvements in contents and structure of the website, social media, and other forms of interaction and communication formulas.
Analyze the possibilities for developing micro-ventures in Africa and identify companies that are aligned with Bassari’s mission in order to raise funds.
WHO CAN JOIN?
Students from all programs are welcome to apply to any IEU Lab, although they are primarily aimed at first- and second-year students.LEARN MORE ABOUT IEU LABS
What are the IEU LABs?
Fully-tutored working spaces where students develop professional projects and work closely with companies and institutions. An excellent opportunity for students who want a hands-on experience, to acquire interdisciplinary knowledge and professional skills.
What types of LABs are offered?
There are three kinds of Labs: Start-Up Lab, IE Labs with Corporate Partners, IELabs with Institutional Partners and Independent Labs.
- Start-Up Lab: Serves as an incubator for students´ business initiatives and guides them through the process of creating and starting a business. Students are given training in areas like marketing, funding, strategy and legal aspects, and are introduced to investors or to other entrepreneurs that share their experience.
- IEU Consultancy Labs with CORPORATE & INSTITUTIONAL PARTNERS: Students work as consultants for companies, firms and institutions. These clients collaborate with IE University and call on students to carry out specific research projects and strategic analysis and deliver their findings, guided by the Lab Directors and experts. Clients belong to a variety of sectors, such as sports, finance, marketing, media, information technology, etc. IE departments or other IEU Labs can also become clients. Research and consulting is carried out in areas such as urban development, city marketing, legal issues, museum management, education, creativity and social behavior and many others. Every year more clients collaborate with the IEU Labs and new projects are added to the portfolio.
- IEU Social Impact Projects: The Social Impact Lab does external consultancy work for NGOs or public institutions. The work of the Lab consists in helping them to reach their goals and objectives with professional criteria by developing projects that have a social impact. The Lab takes advantage of the multicultural origin of its participants and the synergies that their diverse educational background offers. This Lab offers the possibility to travel abroad during the summer to visit institutions working in the field in similar social projects. The trip is voluntary and the student will have to pay for it.
May students join a Lab that is different than their degree track?
Except for the D-Lab (which is only aimed at Architecture and Design students), anyone can join any of the Labs offered regardless of the degree they are taking. In fact, it should be encouraged so that they explore other areas of interest.
Who can join the IEU LABs?
The program is geared toward first and second year students, however, senior students can also participate.
How can I find out more specific information about the IEU LABs?
- Go to CAMPUS ONLINE, look for Organizations / IE LABs & Entrepreneurship.
- Contact firstname.lastname@example.org
- Send an email to the Lab Director for more specific information (you will find the email in Campus online)
Will there be a Lab Director looking after us?
Yes, you will have a director, who will guide you and the rest of your group all along the way and who will monitor your work, give you feedback, help you whenever you have to meet with clients, and who will set up specific goals and deadlines.
When are the IEU LABs starting their activity this year?
There are two portions of the IEU LABs program: the Extensive Period and the Intensive Period.
During the 2021-22 Academic year, the LABs Extensive Period begins the week of January 24th until the end of May with a total number of 12 weeks of work. Students are expected to work 4-5 hours per week (Spring Break is the week of April 11th, there will be no LABs activity.)
The LABs Intensive Period will run from May 30th until June 24th for a total of 4 weeks. Students should work 4 hours a day from 10:00 to 14:00. Students´ attendance will be monitored. There will be a Director on campus each day in case students have questions or need guidance.
The closing event for the IEU LABs is June 24th. All students are expected to attend.
Where do the LABs take place?
The IEU LABs are offered both at our Madrid and Segovia campuses.
During the extensive period, the LABs will be live in person.
During the intensive period, the format will vary depending on the Lab:
- Live online: Branding Lab, Econ DataLab, Entertainment Lab, Finance Lab, Food Culture Lab, Legal Clinic, Marketing Lab, Marketing & Consumer Insights Lab, Policy Lab, Social Lab.
- Live in-person: Communication Lab, D(esign) Lab, Start-Up Lab.
- Optional*: Slow Fashion Lab, Strategy Lab, Tech Lab.
*The Lab Director will ask you to choose between live online or live in-person projects. If you opt for the latter, you will be required to stay on campus during the month of June.
Can I enrol in a Lab that is offered in a different Campus?
No, you can only enrol in the LABs that are offered in your Campus.
Can I do the extensive period in one Campus and the intensive period in the other?
In principle this will not be possible if the rest of your team does not change location. This can be explored during the first meetings of the Lab when the projects are assigned but it cannot be guaranteed in advance.
Can I sign up for only the extensive period or the intensive period?
No. You need to work both during the extensive AND intensive period.
Are the IEU LABs graded?
Yes, you will obtain a grade of 0 to 10 for your participation in the IEU Labs. Your grade will be determined by your performance and the reports you have to prepare for the client or your progress in the business idea.
Does the grade I obtain in the LABs count towards my GPA?
No, but It will appear in your European Supplement to the diploma as an extra academic activity.
Will I obtain credits (ECTs) and how many?
Yes, if your participation in the LABs is satisfactory you will be granted 3 credits (ECTs). Later on, you may opt for validating those credits for some elective course whenever that may be possible in your program.
Is there a fee?
Students do not pay anything extra for joining and working at the IEU LABs. Only later on, if you decide to ask for credit recognition to make up for an elective, you will have to pay for those credits (as you will do if you decided to enroll in an elective course).
How can I enroll?
When can I enroll?
You can enroll from Tuesday, Nov 2 until Thursday, Nov 18.
The enrollment platform doesn't work/ is not available
How many LABs can I register for?
You may register for only ONE lab per academic year. To work in two LABs will be very demanding and will put at risk your academic performance.
Can I change/ drop LABs once I have begun working for one of them?
You will have the possibility to Add & Drop LABs from the 10th to the 17th of January, 2022.
After Jan 17th you will not be able to change your enrolment in the LABs. If your attendance in the Lab is not satisfactory, you will receive a Fail that will show in your transcript.
Is there limited space available in each Lab? How do you select students?
Yes, there is limited availability in each Lab. In general, students will be registered on a first-come, first-served basis. That is why we encourage students to enrol as soon as possible.
Depending on the number of students enrolled, some Directors may decide to carry out a selection process. In this case, you will be informed about the criteria on the first session.
If I missed the registration in November, can I still sign up for a Lab?
Yes, the enrolment online platform will open for Add & Drop Labs from the 10th to the 17th of January, 2022.
If I decide to drop the Lab (for instance, because I have other plan for the summer, I get an internship, etc) after the add & drop period is over, what will be the consequences?
You will receive a Fail that will show in your transcript. Working in a Lab is voluntary. When you decide to join, you acquire a commitment towards the clients, the university, your Lab Director and the rest of the team. The team will have to deliver in any case at the end of June. If you leave your teammates will have to do the extra work and the credibility of the university and of the IEU LABs project will be questioned.
If I have done a Lab in the past, can I enroll again? In the same Lab? In a different Lab?
Yes, you can sign up again.
– If you are interested in a different Lab, you will have to attend the two portions of the new Lab (non-intensive and intensive). You will get 3 ECTs.
– If you are interested in the same Lab, you have 2 options:
- To do the full package (non-intensive and intensive) for 3 ECTs; or
- To do only the non-intensive period for 1 ECT.
To enroll, get in touch with email@example.com.