Gain professional skills in an internship-like experience

IEU Labs

IEU Labs are tutor-led spaces where students work closely with companies and institutions, collaborating in teams to develop real professional projects. The labs are an excellent opportunity for ambitious students who are looking for a hands-on experience where they can acquire interdisciplinary knowledge and professional skills.

Throughout the duration of the program, professors and industry experts will guide your journey to enhance your skills in marketing, funding, strategy, legal aspects and much more. You will be allowed to apply to the Lab that best fits your professional ambitions, or the Lab that simply appeals to your interests.

CONSULTANCY LABS

Marketing Lab

MARKETING & CONSUMER INSIGHTS LAB

Develop brand building strategies and prepare marketing plans for your clients.

Examples of projects:

INDEXA CAPITAL | Elaborate an acquisition-marketing plan to reach specialized bloggers, to expand the young target market and to drive more traffic to the platform.

VICIOUS MAGAZINE | Analyze and evaluate the company’s social media strategy against competitors’, and elaborate a business plan to monetize its existing database.

TWITTER | Gather cultural insights for strategic topics on Twitter and generate new ideas for communicating them.

MONDELEZ | Deliver a positioning statement and a 360-degree marketing plan.

TRAVEL CLUB | Redefine the value of the customer loyalty program.

Finance Lab

FINANCE LAB

Analyze financial markets to optimize investment strategies.

Examples of projects:

ARCANO GROUP | Apply modern corporate finance theory in the Investment Banking Department. Experience a high-yield bonds project using the Bloomberg Terminal.

TRIODOS BANK | Identify the most promising social currencies for the client, and present them as an ethical financing opportunity.

DEUTSCHE BANK | Provide wealth management advice (including technical details) regarding investments in financial instruments in order to construct—and justify—an international portfolio.

CAIXA BANK | Explore the topic of corporate social responsibility in today’s business landscape and the ways in which companies have changed their attitude toward this key concern of the last few years.

Policy Lab

POLICY LAB

Develop professional projects for private companies, public organizations and nonprofits.

Examples of projects:

WEBER SHANDWICK | Analyze Open Government and E-Government policies in Spain, the United States, the UK, China, Brazil and the European Union.

ATREVIA | Create a report that analyzes the political and academic relationship between the EU and Latin America in order to provide the foundation for constructing a new narrative that considers the interests and sensitivities of both regions.

OECD | Develop a documentary based on the results of the Social Institutions and Gender Index (SIGI) as well as other outreach materials. The documentary should follow the OECD/SIGI policy framework: advocacy, capacity building, and the distribution of content for social impact.

WFP and UNICEF | Conduct a country risk assessment by expanding outreach and mass media materials. Present your findings and strategies to the UN groups working in the areas of child protection and nutrition.

Design Lab

D-LAB

Enter the world of design and architecture.

Examples of projects:

SEGOVIA CITY WALL | Along the wall of Segovia, the City Hall has recovered a series of public spaces. Unfortunately, these spaces are still predominantly in disuse.

Develop schematic design strategies to activate the use of public spaces, such as the Jardín de los Poetas or the international competition FROM LIMIT TO LIVE IT, in order to celebrate the magnificent presence of the medieval wall.

CASA DE LA LECTURA | Design and develop different areas of Segovia’s Public Library including: a multipurpose area, a reception/books loan area, a reading club area and an interactive wall in the courtyard.

ROYAL GLASS FACTORY | Design a glass piece by conducting iterative tests before presenting a final mock-up.

Innovation Lab

INNOVATION LAB

Unleash your creativity and effect real business growth.

Examples of projects:

HEINEKEN | Complete a full review of new consumption opportunities for the brand, including new flavor ideas, and new formats.

AHMAD TEA | Complete a full strategic study of the US market identifying opportunities, innovation practices and possibilities, developing a full plan for 2018-2025.

COCA-COLA | Analyse how millennials perceive entrepreneurship and whether this is a key factor for them in rejecting or choosing to work for a big company.

AXA | Analyze the relationship between Gen Z and risk, and how likely this is to impact the future of the insurance market.

Communication Lab

COMMUNICATION LAB

Create blogs, videos and other media content according to clients’ needs.

Examples of projects:

CERVEZA SAN FRUTOS | Get to know the company Cerveza San Frutos and create a corporate video that includes the mission, vision and values the owners want to communicate to the world.

VERESCENCE | Create an internal corporate video and update the welcome guide using infographics to help new employees better understand the glass factory’s structure.

SIEMPRE EN LAS NUBES | Create a promo video for the 1st Hot Air Balloon Festival in Segovia to help the organization increase participation.

CABAÑAS DE POLENDOS COUNCIL | Create a video showcasing the “Días Europeos de la Artesanía 2018” fair to present to various institutions for financing.

Legal Lab

LEGAL CLINIC LAB

Offer legal advice and counseling to NGOs and startups.

Examples of projects:

PILNET | Analyze EU Member State legislation and prepare a multinational report lobbying the European Commission for increased protections for vulnerable children.

BRIDGE FOR BILLIONS | Review the mentorship agreement of this online incubation software that matches entrepreneurs with mentors, and draft a report on dispute resolution and data protection.

FUNDACIÓN POMBO | Research and draft a report on innovative legal means for sustainable financing of social entities, such as social impact bonds.

UK PARLIAMENT | Draft a report for the House of Commons’ ‘Exiting the European Union’ inquiry, focusing on the impact of Brexit on Gibraltar.

Culture Lab

SLOW FASHION LAB

Shape the future of fashion.

Examples of projects:

PEPE JEANS | Pepe Jeans is a Spanish fashion distribution group with almost 50 years of experience in the market, an annual net profit of approximately 12 million euros, and a wide portfolio of brands sold in Spain and Europe including Pepe Jeans, Hackett, Façonnable, Tommy Hilfiger, Calvin Klein and Norton.

Discover how a real fashion company works and how a sustainable product can be produced and communicated to consumers.

Tech Lab

TECH LAB

Design innovative solutions for real-life technology challenges.

Examples of projects:

B2B COMMUNICATION PLATFORM | Provide a professional assessment of the software stack selection, customize the platform, launch it and provide training, in accordance with the client’s needs.

EVENTS PORTAL | Provide a professional assessment of the software stack selection, propose UX based design, customize the portal, launch it and provide training, in accordance with the client’s needs.

AI CHATBOT | Train and launch an artificial intelligence, text-based chatbot aimed at helping students navigate the complex web of data and information they encounter during enrollment in different academic programs.

TELEFÓNICA | Collaborate on a startup project at the Wayra accelerator.

SOCIAL LABS

Social Lab

SOCIAL IMPACT LAB

Work in social development consultancy to help people and communities.

Examples of projects:

AYUDA EN ACCIÓN | Design and implement an awareness campaign targeting IEU students about the trafficking of women in Nepal and its consequences.

POUR UNE SOURIRE D’ENFANT | Define an action plan to increase awareness about education, vocational training, protection and housing for children. Students also work as camp counselors at summer camps in Cambodia.

BALIA | Prepare a report and design a communication plan to engage new volunteers. Students will also have the opportunity to volunteer and participate in a range of activities for the children involved.

BASSARI AFRICA | Analyze the possibilities for developing micro-ventures in Africa and identify companies that are aligned with Bassari’s mission in order to raise funds.

ENTREPRENEURSHIP LAB

Startup Lab

START-UP LAB

Study the needs of your business idea. Develop a feasible business plan to pitch to possible investors.

 

OUR START-UPS

These are just a few of the companies to come out of the Start-Up Lab.

WHO CAN JOIN?

Students from all programs are welcome to apply to any IEU Lab, although they are primarily aimed at first- and second-year students.

LEARN MORE ABOUT IEU LABS

Check it out

HOW MUCH WORK DOES A LAB INVOLVE?

IEU Labs require the full commitment of students to work hard and enjoy a hands-on, internship-like experience on campus. During the second semester, students will work for five consecutive months with a weekly workload of four to six hours. After students’ final exams and until the end of June, the project enters its intensive period, where the workload is between four and six hours a day.

At the beginning of the academic year, IEU Lab fairs are held in Segovia and Madrid. During this time, students can learn more about the projects available in each IEU Lab, and present their applications to participate. All IE University students are allowed to apply for the IEU Lab program.

A professor or expert will lead each Lab to support students throughout their journey. Each IEU Lab operates much like a small company, with working hours, timetables and deadlines. Students commit to working with certain companies on specific projects, which will be developed during a set timeframe.

From February through to the end of May, students work part-time for about four hours a week in the IEU Labs. During the month of June, students work full-time for four weeks. The daily workload during the full-time period will vary depending on the projects. Generally speaking, this period is made up of a class or seminar, project development, meetings and company visits. There are also weekly presentations, where students will share their progress.

The IEU Labs are long-term projects, which continue the following year with a new group of students. In some cases, students can continue with their research and consultancy projects, and may also use their findings for their final degree projects. Labs require a minimum number of students, and all participants will receive up to three ECT credits upon completion of the program. The grade will not apply to the student’s GPA, but a grade (0 to 10) will be listed on their transcript. 

IEU LABS - THE RULES

Students can enroll in one lab per year.
Each lab will count for 3 ECTS credits and are offered at no extra cost.