IEU Labs

The IEU LABs are fully-tutored working spaces where students develop professional projects and work closely with companies and institutions. An excellent opportunity for students who want a hands-on experience, to acquire interdisciplinary knowledge and professional skills.

CONSULTANCY LABS: Examples of projects

MARKETING & CONSUMER INSIGHTS LAB

INDEXA CAPITAL

Elaborate an acquisition-marketing plan to reach specialized bloggers, to expand the young target market and to drive more traffic to the platform.

VICIOUS MAGAZINE

Analyze and evaluate the company’s social media strategy against competitors’, and elaborate a business plan to monetize its existing database.

TWITTER

Gather cultural insights for strategic topics on Twitter and generate new ideas for communicating them.

MONDELEZ

Deliver a positioning statement and a 360-degree marketing plan.

TRAVEL CLUB

Redefine the value of the customer loyalty program.

FINANCE LAB

ARCANO GROUP

Apply modern corporate finance theory in the Investment Banking Department. Experience a high-yield bonds project using the Bloomberg Terminal.

TRIODOS BANK

Identify the most promising social currencies for the client, and present them as an ethical financing opportunity.

DEUTSCHE BANK

Provide wealth management advice (including technical details) regarding investments in financial instruments in order to construct—and justify—an international portfolio.

CAIXA BANK

Explore the topic of corporate social responsibility in today’s business landscape and the ways in which companies have changed their attitude toward this key concern of the last few years.

POLICY LAB

EUROPEAN UNION

Prepare a report for EEAA (European Union External Action) that analyses challenges and opportunities for policy changes in education aimed at mitigating the adverse impact of Covid19.

UNWTO

Provide policy guidelines focused on sustainable and innovative solutions linking tourism and development.

OECD

Develop a documentary based on the results of the Social Institutions and Gender Index (SIGI) as well as other outreach materials. The documentary should follow the OECD/SIGI policy framework: advocacy, capacity building, and the distribution of content for social impact.

WFP and UNICEF

Conduct a country risk assessment by expanding outreach and mass media materials. Present your findings and strategies to the UN groups working in the areas of child protection and nutrition.

D-LAB

SEGOVIA CITY WALL

Along the wall of Segovia, the City Hall has recovered a series of public spaces. Unfortunately, these spaces are still predominantly in disuse.

Develop schematic design strategies to activate the use of public spaces, such as the Jardín de los Poetas or the international competition FROM LIMIT TO LIVE IT, in order to celebrate the magnificent presence of the medieval wall.

CASA DE LA LECTURA

Design and develop different areas of Segovia’s Public Library including: a multipurpose area, a reception/books loan area, a reading club area and an interactive wall in the courtyard.

ROYAL GLASS FACTORY

Design a glass piece by conducting iterative tests before presenting a final mock-up.

INNOVATION LAB

HEINEKEN

Complete a full review of new consumption opportunities for the brand, including new flavor ideas, and new formats.

RICOLA

Analyze trends in mood management and deep dive into four mood spaces previously identified by the client. Carry out an anatomy of the “job” by exploring what sits at the heart of each mood, and ideate the ideal products for that job through design thinking.

COCA-COLA

Analyse how millennials perceive entrepreneurship and whether this is a key factor for them in rejecting or choosing to work for a big company.

AXA

Analyze the relationship between Gen Z and risk, and how likely this is to impact the future of the insurance market.

FOOD CULTURE LAB

LET’S GO

Design a plan for introducing food in spaces specifically designed for shows, events, and music festivals, and learn how to store, serve, and cook healthy food options in a large space. The gastronomic space will represent the union between design, shows, technology, avant-garde cuisine, and healthy eating.

REPSOL

Develop innovation ecosystems using design strategies and multidisciplinary tools to understand how energy and food interact in our communities to be able to create new digital experiences for customers.

COMMUNICATION LAB

CERVEZA SAN FRUTOS

Get to know the company Cerveza San Frutos and create a corporate video that includes the mission, vision and values the owners want to communicate to the world.

VERESCENCE

Create an internal corporate video and update the welcome guide using infographics to help new employees better understand the glass factory’s structure.

SIEMPRE EN LAS NUBES

Create a promo video for the 1st Hot Air Balloon Festival in Segovia to help the organization increase participation.

CABAÑAS DE POLENDOS COUNCIL

Create a video showcasing the “Días Europeos de la Artesanía 2018” fair to present to various institutions for financing.

LEGAL CLINIC LAB

PILNET

Analyze EU Member State legislation and prepare a multinational report lobbying the European Commission for increased protections for vulnerable children.

MADRID FUTURO

Draft a report on the adaptation of the administrative local regulations in relation to the creation of a sandbox in Madrid city.

FUNDACIÓN POMBO

Research and draft a report on innovative legal means for sustainable financing of social entities, such as social impact bonds.

UK PARLIAMENT

Draft a report for the House of Commons’ ‘Exiting the European Union’ inquiry, focusing on the impact of Brexit on Gibraltar.

SLOW FASHION LAB

PEPE JEANS

Pepe Jeans is a Spanish fashion distribution group with almost 50 years of experience in the market, an annual net profit of approximately 12 million euros, and a wide portfolio of brands sold in Spain and Europe including Pepe Jeans, Hackett, Façonnable, Tommy Hilfiger, Calvin Klein and Norton.

Discover how a real fashion company works and how a sustainable product can be produced and communicated to consumers.

HEMPER

Present several proposals around sustainability in different parts of the value fashion chain to this fashion and craft project made in Nepal, combining tradition with trends to create sustainable, fair and competitive products.

EL GANSO

Work around design, manufacturing, retail, marketing and customer perception with the aim to check new potential business models which include circular economy criteria.

EKOMODO

Present several different new approaches, concepts, and funded ideas around sustainability within the fashion sector and aligned with the challenges introduced by the client.

TECH LAB

IBM

Technical training program to develop the necessary skills through the development of different tasks on technologies franchised by the company: building a fully-functioning conversation manager, design-thinking sessions, and agile development sprints.

ME&R ABOGADOS

Report on the different innovations in AI for the legal practice, such as semantic analysis of court rulings, a case law search engine, and judgment predictions based on historical data.

FERROVIAL

Research and try out several SaaS tools in three different areas: Artificial Intelligence, Text Mining, Time Tracking Software, and Alert Notified System.

TELEFÓNICA

Collaborate on a startup project at the Wayra accelerator.

ECON DATALAB

ARCANO GROUP

Discover and evaluate the indicators connected to countries’ wealth—such as GDP—to help your business predict short-term economic growth.

UNICEF

Estimate a model to help explain the main determinants of digital (versus non-digital) donations to UNICEF in Latin America in order to predict the relative size of digital donations in the next 5 years.

MADBEACH PROJECT

Conduct research on Madrid’s recreational offering in large outdoor spaces, such as the zoo or Warner Park, and present it to the Madbeach associates who want to open similar options in the city.

VALLBANC

Find Macroeconomic indicators for several countries (such as Spain or France) to predict the evolution of similar series in Andorra, such as GPD, interest rates, or unemployment rates.

Strategy lab

MADRID FUTURO

Working with Mckinsey professionals on projects that are enhancing both socially and economically the City of Madrid.

ACCION POR LA MUSICA

Strategic positioning to create new ways to maximize social impact.

CRYPTO PLAZA

Tokenization of incentive plans for customers and other stakeholders of a crypto company.

DO EAT

Strategic decisions for B2B and B2C markets.

SOCIAL IMPACT LAB: Examples of projects

SOCIAL IMPACT LAB

AYUDA EN ACCIÓN

Design and implement an awareness campaign targeting IEU students about the trafficking of women in Nepal and its consequences.

POUR UNE SOURIRE D’ENFANT

Define an action plan to increase awareness about education, vocational training, protection and housing for children. Students also work as camp counselors at summer camps in Cambodia.

MAKE A WISH

Carry out a comprehensive digital media analysis and present a proposal for improvements in contents and structure of the website, social media, and other forms of interaction and communication formulas.

BASSARI AFRICA

Analyze the possibilities for developing micro-ventures in Africa and identify companies that are aligned with Bassari’s mission in order to raise funds.

OUR START-UPS

These are just a few of the companies to come out of the Start-Up Lab.

WHO CAN JOIN?

Students from all programs are welcome to apply to any IEU Lab, although they are primarily aimed at first- and second-year students.

LEARN MORE ABOUT IEU LABS

HOW MUCH WORK DOES A LAB INVOLVE?

IEU Labs require the full commitment of students to work hard and enjoy a hands-on, internship-like experience on campus. During the second semester, students will work for five consecutive months with a weekly workload of four to six hours. After students’ final exams and until the end of June, the project enters its intensive period, where the workload is between four and six hours a day.

At the beginning of the academic year, IEU Lab fairs are held in Segovia and Madrid. During this time, students can learn more about the projects available in each IEU Lab, and present their applications to participate. All IE University students are allowed to apply for the IEU Lab program.

A professor or expert will lead each Lab to support students throughout their journey. Each IEU Lab operates much like a small company, with working hours, timetables and deadlines. Students commit to working with certain companies on specific projects, which will be developed during a set timeframe.

From February through to the end of May, students work part-time for about four hours a week in the IEU Labs. During the month of June, students work full-time for four weeks. The daily workload during the full-time period will vary depending on the projects. Generally speaking, this period is made up of a class or seminar, project development, meetings and company visits. There are also weekly presentations, where students will share their progress.

The IEU Labs are long-term projects, which continue the following year with a new group of students. In some cases, students can continue with their research and consultancy projects, and may also use their findings for their final degree projects. Labs require a minimum number of students, and all participants will receive up to three ECT credits upon completion of the program. The grade will not apply to the student’s GPA, but a grade (0 to 10) will be listed on their transcript. 

IEU LABS - THE RULES