CONSULTANCY LABS: Examples of projects
MARKETING & CONSUMER INSIGHTS LAB
Elaborate an acquisition-marketing plan to reach specialized bloggers, to expand the young target market and to drive more traffic to the platform.
Analyze and evaluate the company’s social media strategy against competitors’, and elaborate a business plan to monetize its existing database.
Gather cultural insights for strategic topics on Twitter and generate new ideas for communicating them.
Deliver a positioning statement and a 360-degree marketing plan.
Redefine the value of the customer loyalty program.
Apply modern corporate finance theory in the Investment Banking Department. Experience a high-yield bonds project using the Bloomberg Terminal.
Identify the most promising social currencies for the client, and present them as an ethical financing opportunity.
Provide wealth management advice (including technical details) regarding investments in financial instruments in order to construct—and justify—an international portfolio.
Explore the topic of corporate social responsibility in today’s business landscape and the ways in which companies have changed their attitude toward this key concern of the last few years.
Prepare a report for EEAA (European Union External Action) that analyses challenges and opportunities for policy changes in education aimed at mitigating the adverse impact of Covid19.
Provide policy guidelines focused on sustainable and innovative solutions linking tourism and development.
Develop a documentary based on the results of the Social Institutions and Gender Index (SIGI) as well as other outreach materials. The documentary should follow the OECD/SIGI policy framework: advocacy, capacity building, and the distribution of content for social impact.
WFP and UNICEF
Conduct a country risk assessment by expanding outreach and mass media materials. Present your findings and strategies to the UN groups working in the areas of child protection and nutrition.
SEGOVIA CITY WALL
Along the wall of Segovia, the City Hall has recovered a series of public spaces. Unfortunately, these spaces are still predominantly in disuse.
Develop schematic design strategies to activate the use of public spaces, such as the Jardín de los Poetas or the international competition FROM LIMIT TO LIVE IT, in order to celebrate the magnificent presence of the medieval wall.
CASA DE LA LECTURA
Design and develop different areas of Segovia’s Public Library including: a multipurpose area, a reception/books loan area, a reading club area and an interactive wall in the courtyard.
ROYAL GLASS FACTORY
Design a glass piece by conducting iterative tests before presenting a final mock-up.
Complete a full review of new consumption opportunities for the brand, including new flavor ideas, and new formats.
Analyze trends in mood management and deep dive into four mood spaces previously identified by the client. Carry out an anatomy of the “job” by exploring what sits at the heart of each mood, and ideate the ideal products for that job through design thinking.
Analyse how millennials perceive entrepreneurship and whether this is a key factor for them in rejecting or choosing to work for a big company.
Analyze the relationship between Gen Z and risk, and how likely this is to impact the future of the insurance market.
FOOD CULTURE LAB
Design a plan for introducing food in spaces specifically designed for shows, events, and music festivals, and learn how to store, serve, and cook healthy food options in a large space. The gastronomic space will represent the union between design, shows, technology, avant-garde cuisine, and healthy eating.
Develop innovation ecosystems using design strategies and multidisciplinary tools to understand how energy and food interact in our communities to be able to create new digital experiences for customers.
CERVEZA SAN FRUTOS
Get to know the company Cerveza San Frutos and create a corporate video that includes the mission, vision and values the owners want to communicate to the world.
Create an internal corporate video and update the welcome guide using infographics to help new employees better understand the glass factory’s structure.
SIEMPRE EN LAS NUBES
Create a promo video for the 1st Hot Air Balloon Festival in Segovia to help the organization increase participation.
CABAÑAS DE POLENDOS COUNCIL
Create a video showcasing the “Días Europeos de la Artesanía 2018” fair to present to various institutions for financing.
LEGAL CLINIC LAB
Analyze EU Member State legislation and prepare a multinational report lobbying the European Commission for increased protections for vulnerable children.
Draft a report on the adaptation of the administrative local regulations in relation to the creation of a sandbox in Madrid city.
Research and draft a report on innovative legal means for sustainable financing of social entities, such as social impact bonds.
Draft a report for the House of Commons’ ‘Exiting the European Union’ inquiry, focusing on the impact of Brexit on Gibraltar.
SLOW FASHION LAB
Pepe Jeans is a Spanish fashion distribution group with almost 50 years of experience in the market, an annual net profit of approximately 12 million euros, and a wide portfolio of brands sold in Spain and Europe including Pepe Jeans, Hackett, Façonnable, Tommy Hilfiger, Calvin Klein and Norton.
Discover how a real fashion company works and how a sustainable product can be produced and communicated to consumers.
Present several proposals around sustainability in different parts of the value fashion chain to this fashion and craft project made in Nepal, combining tradition with trends to create sustainable, fair and competitive products.
Work around design, manufacturing, retail, marketing and customer perception with the aim to check new potential business models which include circular economy criteria.
Present several different new approaches, concepts, and funded ideas around sustainability within the fashion sector and aligned with the challenges introduced by the client.
Technical training program to develop the necessary skills through the development of different tasks on technologies franchised by the company: building a fully-functioning conversation manager, design-thinking sessions, and agile development sprints.
Report on the different innovations in AI for the legal practice, such as semantic analysis of court rulings, a case law search engine, and judgment predictions based on historical data.
Research and try out several SaaS tools in three different areas: Artificial Intelligence, Text Mining, Time Tracking Software, and Alert Notified System.
Collaborate on a startup project at the Wayra accelerator.
Discover and evaluate the indicators connected to countries’ wealth—such as GDP—to help your business predict short-term economic growth.
Estimate a model to help explain the main determinants of digital (versus non-digital) donations to UNICEF in Latin America in order to predict the relative size of digital donations in the next 5 years.
Conduct research on Madrid’s recreational offering in large outdoor spaces, such as the zoo or Warner Park, and present it to the Madbeach associates who want to open similar options in the city.
Find Macroeconomic indicators for several countries (such as Spain or France) to predict the evolution of similar series in Andorra, such as GPD, interest rates, or unemployment rates.
Working with Mckinsey professionals on projects that are enhancing both socially and economically the City of Madrid.
ACCION POR LA MUSICA
Strategic positioning to create new ways to maximize social impact.
Tokenization of incentive plans for customers and other stakeholders of a crypto company.
Strategic decisions for B2B and B2C markets.
SOCIAL IMPACT LAB: Examples of projects
SOCIAL IMPACT LAB
AYUDA EN ACCIÓN
Design and implement an awareness campaign targeting IEU students about the trafficking of women in Nepal and its consequences.
POUR UNE SOURIRE D’ENFANT
Define an action plan to increase awareness about education, vocational training, protection and housing for children. Students also work as camp counselors at summer camps in Cambodia.
MAKE A WISH
Carry out a comprehensive digital media analysis and present a proposal for improvements in contents and structure of the website, social media, and other forms of interaction and communication formulas.
Analyze the possibilities for developing micro-ventures in Africa and identify companies that are aligned with Bassari’s mission in order to raise funds.
WHO CAN JOIN?
Students from all programs are welcome to apply to any IEU Lab, although they are primarily aimed at first- and second-year students.LEARN MORE ABOUT IEU LABS
HOW MUCH WORK DOES A LAB INVOLVE?
IEU Labs require the full commitment of students to work hard and enjoy a hands-on, internship-like experience on campus. During the second semester, students will work for five consecutive months with a weekly workload of four to six hours. After students’ final exams and until the end of June, the project enters its intensive period, where the workload is between four and six hours a day.
At the beginning of the academic year, IEU Lab fairs are held in Segovia and Madrid. During this time, students can learn more about the projects available in each IEU Lab, and present their applications to participate. All IE University students are allowed to apply for the IEU Lab program.
A professor or expert will lead each Lab to support students throughout their journey. Each IEU Lab operates much like a small company, with working hours, timetables and deadlines. Students commit to working with certain companies on specific projects, which will be developed during a set timeframe.
From February through to the end of May, students work part-time for about four hours a week in the IEU Labs. During the month of June, students work full-time for four weeks. The daily workload during the full-time period will vary depending on the projects. Generally speaking, this period is made up of a class or seminar, project development, meetings and company visits. There are also weekly presentations, where students will share their progress.
The IEU Labs are long-term projects, which continue the following year with a new group of students. In some cases, students can continue with their research and consultancy projects, and may also use their findings for their final degree projects. Labs require a minimum number of students, and all participants will receive up to three ECT credits upon completion of the program. The grade will not apply to the student’s GPA, but a grade (0 to 10) will be listed on their transcript.
IEU LABS - THE RULES
Students can enroll in one lab per year.
Each lab will count for 3 ECTS credits and are offered at no extra cost.