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IE INSIGHTS

Insights is IE University’s thought leadership publication for sharing knowledge on management, technology and innovation. We bring fresh ideas from research-based analysis, practitioners and world-leading experts.

Article

The Strength of a B2B Is in Its Brand

Branding

The Strength of a B2B Is in Its Brand

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Brand is a key - and often overlooked - factor in B2B decision making, writes Gabriela Salinas.

March 17, 2023

Branding

Video

The Dangers of Digital Currencies

Blockchain | Finance & Control

The Dangers of Digital Currencies

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March 08, 2023

Blockchain | Finance & Control

Video

In Conversation: Geopolitics with Manuel Muñiz and Josep Borrell

China | Latin America | Politics | Ukraine

In Conversation: Geopolitics with Manuel Muñiz and Josep Borrell

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March 01, 2023

China | Latin America | Politics | Ukraine

Article

The Universality of African History

Inclusion

The Universality of African History

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Celebrating African history is vital to understanding the past and the present and if we are to promote a better future, writes Antumi Toasijé.

Febrary 28, 2023

Inclusion

Article

Choosing Sustainable Growth over Scalability: A New Approach to Startups

Investment

Choosing Sustainable Growth over Scalability: A New Approach to Startups

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Sustainable growth must be valued over scaleability by venture capitalists in order to produce stronger companies and more stable returns, write Adun Okupe, Yasmin Osaghae, and Natalie Beinisch.

Febrary 27, 2023

Investment

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