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By training and coaching businesses, SMEs will overcome existing barriers to sell online in Spain and abroad.

Amazon and IE University have announced today the launch of Despega, a program designed to boost the growth and the digitization of more than 50,000 small businesses across Spain in the wake of the pandemic, with the collaboration of ICEX España Exportación e Inversiones, CEPYME and AECOC . Spanish small businesses have been significantly impacted by the health emergency, with more than 96% of them believing that the crisis is affecting their business . Furthermore, only 19% of SMEs in Spain have digital stores with most small businesses claiming that the lack of digital knowledge and training as well as the need for an initial investment are the main blockers stopping them to start and be successful selling online.

Despega will provide online learning resources and business advice for entrepreneurs interested in designing an e-commerce business plan, and for small and medium size businesses interested in selling online.

03 Sep 2020