Fernando Polo Hernanz

Fernando is CEO at Good Rebels a digital strategy and creative consultancy with offices in Europe and Latin America. Good Rebels works with companies like Toyota, Santander, IKEA, LG Electronics, L’Oréal or Decathlon at the intersection of people, brands and technology. He has participated in more than 100 seminars and conferences all around the world, speaking about how digital impacts on companies, culture and leadership. He is the author of the best-selling book “#Socialholic: All you need to know about social media marketing”, published by Planeta, currently in its 9th edition. He has also written “#Leadertarians: creating intrapreneurs in the digital age” published by Planeta in January 2015.

CORPORATE EXPERIENCE

• CEO, Good Rebels, 2009 – Present

• CMO, Domestika, 2007 – 2009

• CEO, Logistics Association Spain (CEL), 2006 – 2007

• Founder and CMO, Lastinfoo, 2002 – 2006

• Senior Consultant, IBM Consulting / PwC Consulting, 1997 – 2002

ACADEMIC EXPERIENCE

• Associate Professor Customer Centricity and Digital Transformation, IE Business School, 2014 – Present

• Guest Lecturer, Digital Culture, École Hôtelière de Lausanne, 2018 – Present

• Guest Lecturer, Leadership and Management, University of Sussex, 2018 – Present

ACADEMIC BACKGROUND

• Masters in Marketing and Sales, Fondation EPF (Paris), 1996

• Industrial Engineering, ICAI, 1995