Josipa Basic

Josipa Bauser is a user research leader, professor and customer centricity adviser. She has +12 years of experience in building user research practice, scaling research activities and operations and leading teams in conducting research activities in all stages of the product development lifecycle, to inform product strategy and design. She has worked for several startups and international corporations in the San Francisco area and Berlin. Currently, she is a Global Head of Research and Research Operations at SumUp.

Josipa holds a PhD degree in Information Science and Learning Technologies from the University of Missouri, USA, specializing in Human-Computer Interaction and Product Experience.

CORPORATE EXPERIENCE

• Global Head of Research and Research Operations, SumUp, Germany, 2021 – Present

• UX Research Manager, Amazon, Berlin, 2016 – 2020

• User Research Lead, Wrap Media LLC, San Francisco, 2015 – 2016

• User Experience Researcher, Wells Fargo Bank, San Francisco, 2014 – 2015

• User Experience Researcher, Information Experience Lab, Missouri, USA, 2010 – 2013

ACADEMIC EXPERIENCE

• Adjunct Professor of Qualitative Research & Analysis, IE University, Spain, 2020 – Present

• Assistant Professor of Human Computer Interaction and Information Architecture, University of Zadar, Croatia, 2016 – Present

• Instructor, Usability of Online Information Systems and Services, Online Information Searching Behavior, University of Missouri, Columbia, MO, USA 2010 – 2013