Dual Degree International MBA + Master in Strategic Marketing & Communication

duration19 | 23 months*
languageEnglish
locationMadrid
intakeJanuary | September
Mode of StudyFull-Time
FormatIn person
duration19 | 23 months*
languageEnglish
locationMadrid
intakeJanuary | September
Mode of StudyFull-Time
FormatIn person

A Closer Look

In today’s fast-paced society, companies are quickly realizing that they need to seek out new forms of engagement, open innovation and brand co-creation in order to stay relevant. As a result, there’s a high demand for versatile professionals who understand the latest trends in corporate communication, and can guide businesses through complex situations. This Dual Degree responds to these circumstances with a unique combination of IE Business School’s International MBA and Master Strategic Marketing & CommunicatiFirst, you’ll take on the IMBA, which provides a comprehensive overview of business fundamentals including accounting, managerial economics and corporate finance. You’ll be able to customize your educational journey with your choice of labs, international exchanges and more. Next, you’ll turn your attention to global digital strategies, strategic communication and marketing, and business analytics and research methods with the Master Strategic Marketing & Communication. Through hands-on projects and lessons taught by industry experts, you’ll gain the tools needed to fully understand and capitalize on the new forms of communication that are taking the world by storm.

This combination of general management skills, international business expertise and highly specialized communication knowledge will give you an added edge—transforming you into an ideal leader in the new digital economy and corporate world.

WANT TO KNOW MORE?

More info
Download Brochure
Download Brochure
IE Dual degree student

your academic journey

From the Opening Ceremony to graduation, the journey to your Dual Degree at IE University is strategically designed and paced for your success. Your education will be enriched by a thorough orientation, welcome sessions and numerous networking opportunities that are exclusive to Dual Degree students.

Most of our dual degree master’s programs enable students to graduate with a solid understanding of management as well as expertise in one specific field.

LIVING YOUR Master degree

Experience outside the classroom

Personal and professional transformation go hand in hand on the journey to the next best you. Studying in the heart of Madrid, you’ll find yourself surrounded by opportunities for both. Spain’s capital combines the dynamism of a global city with the inspiration of a cultural hotspot. 

Famed for its student-friendly environment, Madrid’s vibrant nightlife, affordable public transport and thriving alternative scene make it the ideal city in which to immerse yourself. And as home to global companies including Google, Microsoft and Apple, the scope for professional growth is governed only by your ambition. The International MBA is your journey; study in a city that helps you live every minute of it to the fullest.

Image

NURTURING YOUR ENTREPRENEURIAL SPIRIT 

The journey to the next best you centers around equipping you with the skills and abilities you need to achieve tangible, real-world success. Nowhere illustrates that ethos better than IE’s Entrepreneurship & Innovation Center, where you’ll gain access to investors, mentors and a worldwide network of successful entrepreneurs with the knowledge and expertise to help you turn your ideas into reality. 

IE’s in-house incubator, Area 31, is a dedicated workspace for startups created by IE alumni. A home to businesses at every stage of development, it provides an ecosystem where you can explore every aspect of entrepreneurship and innovation, benefitting from the skills and experience of real-world visionaries and disruptors.

Image

EXTRACURRICULARS ​

Transformation begins with discovery. Embrace your passions and unearth new ones with more than 120 clubs to choose from at IE Business School. The most popular include IE Sports & Wellbeing, IE Net Impact Club and IE Women in Business. But wherever your interests lie, you’ll find a place to connect with like-minded people, enhance your wellbeing and power your personal development outside the classroom.

Image

GET TO KNOW OUR COMMUNITY

IE UNIVERSITY