Dual Degree International MBA + Master in Digital Marketing - The Program

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  • The Program
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This Dual Degree combines the International MBA and the Master in Digital Marketing, ensuring that students both deepen and expand their knowledge over the course of the program. As you embark on your IE University journey, you’ll complement in-depth expertise regarding the fundamentals of marketing with highly desirable management skills, preparing you to take the next step in your career. The International MBA portion of the program focuses on vital areas including managerial economics and corporate finance, and allows you to customize your education by choosing from various labs and immersion experiences.

The Master in Digital Marketing covers increasingly important areas such as branding, brand strategy, communication strategy, content creation and distribution, market research, customer insights and product innovation. By combining this skill set with the International MBA, students will develop an entrepreneurial mindset and gain a holistic and comprehensive understanding of the business landscape, enhancing distinct and varied—yet complementary—capabilities. After less than two years, you’ll graduate with advanced proficiency in both international business and digital marketing, and a newfound capability to drive truly meaningful change. This Dual Degree will transform you into a competitive, sought-after digital marketing professional and catapult your career to the top.


Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

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Your academic journey

19 Months


January to June

June to July

October to July

6 Months

2 Months

10 Months






International MBA Core

International MBA Lab

Master in Digital Marketing


The total tuition for this Dual Degree is €90,900*. IE University uses a rolling admissions process; therefore, there is no single application deadline. However, we recommend applying early given the limited number of places in the program.

The fee includes the following:

• All expenses related to academic learning, including: Access to relevant technology, multimedia learning tools, conferences, access to physical and digital library resources and access to the various IE Centers of Excellence.

• A contribution to the IE Foundation, a not-for-profit organization which supports students during and after the program.

Please bear in mind that the tuition fee does not include the admissions fee that amounts to €150. This amount is not refundable and cannot be deduced from the cost of the program. Admission to the program is valid for two successive intakes.

*Tuition fees are reviewed annually and are subject to change.

**To become an IE University student, all IE Community members should make a one-off contribution to the IE Foundation. This is a single payment of €1,200 to be made during the enrollment process.

Learn more about the admission process and entry requirements

The Faculty

Ranging from a diverse number of nationalities and backgrounds, our faculty is made up of practitioners, entrepreneurs, executives, academic experts and even authors published in top journals who are completely accessible to students, guiding them in the path to accomplish their goals.

Explore each program

This Dual Degree is a combination of the two following programs. Explore their websites for more details.

Learn more about the admission process

  • As the demand for digital marketing savvy increases, 64% of recruiters report there is a shortage of skilled marketing professionals.


Dual Degrees Team


Dual Degree Team

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Upcoming Events

5 jul 2022

IE Global Admissions Test (ONLINE)

A computer-based, general aptitude test for applicants

Online10:00, Online, English/Spanish

REGISTER Add to calendar

6 jul 2022

IE Global Admissions Test (ONLINE)

A computer-based, general aptitude test for applicants

Online16:00, Online, English/Spanish

REGISTER Add to calendar
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