Dual Degree International MBA + Master in Digital Marketing - The Program

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DUAL DEGREE INTERNATIONAL MBA + MASTER IN DIGITAL MARKETING

This Dual Degree combines the IMBA and the Master in Digital Marketing, ensuring that students both deepen and expand their knowledge over the course of the program. As you embark on your IE journey, you’ll complement in-depth expertise regarding the fundamentals of marketing with highly desirable management skills, preparing you to take the next step in your career. The IMBA portion of the program focuses on vital areas including managerial economics and corporate finance, and allows you to customize our education by choosing from various labs and immersion experiences.

The Master in Digital Marketing covers increasingly important areas such as branding, brand strategy, communication strategy, content creation and distribution, market research, customer insights and product innovation. By combining this skill set with the IMBA, students will develop an entrepreneurial mindset and gain a holistic and comprehensive understanding of the business landscape, enhancing distinct and varied—yet complementary—capabilities. After less than two years, you’ll graduate with advanced proficiency in both international business and digital marketing, and a newfound capability to drive truly meaningful change. This Dual Degree will transform you into a competitive, sought-after digital marketing professional and catapult your career to the top.

WANT TO KNOW MORE?

Your academic journey

19 Months

Duration

January to June

June to July

October to July

6 Months

2 Months

10 Months

Location

Madrid

Madrid

Madrid

Subject

International MBA Core

International MBA Lab

Master in Digital Marketing

TUITION AND APPLICATION PROCESS

The total tuition for this Dual Degree is 90.300 euros*. IE uses a rolling admissions process; therefore, there is no single application deadline. However, we recommend applying early given the limited number of places in the program.

The fee includes the following:

• All expenses related to academic learning, including: Access to relevant technology, multimedia learning tools, conferences, access to physical and digital library resources and access to the various IE Centers of Excellence.

• A contribution to IE Foundation, a not-for-profit organization which supports students during and after the program.

Please bear in mind that the tuition fee does not include the admissions fee that amounts to 150€. This amount is not refundable and cannot be deduced from the cost of the program. Admission to the program is valid for two successive intakes.

*Tuition fees are reviewed annually and are subject to change.

The Faculty

Ranging from a diverse number of nationalities and backgrounds, our faculty is made up of practitioners, entrepreneurs, executives, academic experts and even authors published in top journals who are completely accessible to students, guiding them in the path to accomplish their goals.

Explore each program

This dual degree is a combination of the two following programs. Explore their websites for more details.

Learn more about the admission process

Explore
  • As the demand for digital marketing savvy increases, 64% of recruiters report there is a shortage of skilled marketing professionals.

    Forbes

Dual Degrees Team

ADMISSIONS DEPARTMENT

Dual Degree Team

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Upcoming Events
Event

28 sep 2020

IE Global Admissions Test (ONLINE)

A computer-based, general aptitude test for applicants

Online16:00, Online, English/Spanish

REGISTER Add to calendar
Event

29 sep 2020

IE Global Admissions Test (ONLINE)

A computer-based, general aptitude test for applicants

Online9:30, Online, English/Spanish

REGISTER Add to calendar
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