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Dual Degree International MBA + Master in Digital Marketing | IE University

Dual Degree International MBA + Master in Digital Marketing

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  • Dual Degree International Mba + Master In Digital Marketing
duration19 | 23 months*
languageEnglish
locationMadrid
intakeJanuary | September
Mode of StudyFull-Time
FormatIn person
Overview
The Program
Admissions
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Program DetailsThe Program
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Overview
Admissions

A Closer Look

This Dual Degree combines the International MBA and the Master in Digital Marketing, ensuring that students both deepen and expand their knowledge over the course of the program. As you embark on your IE University journey, you’ll complement in-depth expertise regarding the fundamentals of marketing with highly desirable management skills, preparing you to take the next step in your career. The International MBA portion of the program focuses on vital areas including managerial economics and corporate finance, and allows you to customize your education by choosing from various labs and immersion experiences.

The Master in Digital Marketing &, covers increasingly important areas such as branding, brand strategy, communication strategy, content creation and distribution, market research, customer insights and product innovation. By combining this skill set with the International MBA, students will develop an entrepreneurial mindset and gain a holistic and comprehensive understanding of the business landscape, enhancing distinct and varied—yet complementary—capabilities. After less than two years, you’ll graduate with advanced proficiency in both international business and digital marketing, and a newfound capability to drive truly meaningful change. This Dual Degree will transform you into a competitive, sought-after digital marketing professional and catapult your career to the top.

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Academic Journey | IE University

your academic journey

From the Opening Ceremony to graduation, the journey to your Dual Degree at IE University is strategically designed and paced for your success. Your education will be enriched by a thorough orientation, welcome sessions and numerous networking opportunities that are exclusive to Dual Degree students.

Most of our dual degree master’s programs enable students to graduate with a solid understanding of management as well as expertise in one specific field.

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CLASS PROFILE

  • GENDER (%)

    Male
    Female

  • REGION (%)

    Europe
    North America
    Latin America
    Asia Pacific

  • ACADEMIC BACKGROUND (%)

    Social Sciences
    Political Sciences
    Business
    Law
More info
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LIVING YOUR Master degree

Experience outside the classroom

Personal and professional transformation go hand in hand on the journey to the next best you. Studying in the heart of Madrid, you’ll find yourself surrounded by opportunities for both. Spain’s capital combines the dynamism of a global city with the inspiration of a cultural hotspot. 

Famed for its student-friendly environment, Madrid’s vibrant nightlife, affordable public transport and thriving alternative scene make it the ideal city in which to immerse yourself. And as home to global companies including Google, Microsoft and Apple, the scope for professional growth is governed only by your ambition. The International MBA is your journey; study in a city that helps you live every minute of it to the fullest.

Outside Classroom | IE University

NURTURING YOUR ENTREPRENEURIAL SPIRIT 

The journey to the next best you centers around equipping you with the skills and abilities you need to achieve tangible, real-world success. Nowhere illustrates that ethos better than IE’s Entrepreneurship & Innovation Center, where you’ll gain access to investors, mentors and a worldwide network of successful entrepreneurs with the knowledge and expertise to help you turn your ideas into reality. 

IE’s in-house incubator, Area 31, is a dedicated workspace for startups created by IE alumni. A home to businesses at every stage of development, it provides an ecosystem where you can explore every aspect of entrepreneurship and innovation, benefitting from the skills and experience of real-world visionaries and disruptors.

Nurturing your Entrepreneurial Spirit | IE University

EXTRACURRICULARS ​

Transformation begins with discovery. Embrace your passions and unearth new ones with more than 120 clubs to choose from at IE Business School. The most popular include IE Sports & Wellbeing, IE Net Impact Club and IE Women in Business. But wherever your interests lie, you’ll find a place to connect with like-minded people, enhance your wellbeing and power your personal development outside the classroom.

Extracurriculars | IE University

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