Dual Degree International MBA + Master in Visual and Digital Media - The Program

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This Dual Degree brings together IE Business School’s flagship International MBA with the exciting and cutting-edge Master in Visual and Digital Media. In just 19 months, it gives students a complete understanding of the fundamentals of management in our globalized world, and the expertise in the latest digital tools and technologies they’ll need to create meaningful campaigns and engage with consumers.

Through the International MBA, students will gain a firm grounding in the fundamentals of business and management, covering essential subjects such as corporate finance, marketing and strategy. We understand that each student’s professional journey is different, and that’s why the program is highly customizable, allowing students to design their own academic path through labs and immersion experiences. In addition, you’ll be working with the best faculty members and colleagues in our diverse ecosystem, enabling you to truly broaden your perspective and enhance your network.

After completing the International MBA, students proceed to the Master in Visual and Digital Media, where they’ll engage with the latest strategies and tools to tell effective brand stories. Students will gain a comprehensive understanding of topics including digital marketing and social media; data insights and visualizations; user-centered design; photography and graphic design, honing their skills through hands-on learning. Upon completion of this degree, students will possess a unique combination of skill sets in order to bridge the gap between creativity and management, and become an innovative leader in the world of visual and digital media.


Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

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Your academic journey

19 Months


January to June

June to July

October to July

6 Months

2 Months

10 Months






International MBA Core

International MBA Lab

Master in Visual and Digital Media


The total tuition for this Dual Degree is €90,300*. IE University uses a rolling admissions process; therefore, there is no single application deadline. However, we recommend applying early given the limited number of places in the program.

The fee includes the following:

• All expenses related to academic learning, including: Access to relevant technology, multimedia learning tools, conferences, access to physical and digital library resources and access to the various IE Centers of Excellence.

• A contribution to the IE Foundation, a not-for-profit organization which supports students during and after the program.

Please bear in mind that the tuition fee does not include the admissions fee that amounts to €150. This amount is not refundable and cannot be deduced from the cost of the program. Admission to the program is valid for two successive intakes.

*Tuition fees are reviewed annually and are subject to change.

Learn more about the admission process and entry requirements

The Faculty

Ranging from a diverse number of nationalities and backgrounds, our faculty is made up of practitioners, entrepreneurs, executives, academic experts and even authors published in top journals who are completely accessible to students, guiding them in the path to accomplish their goals.

Explore each program

This dual degree is a combination of the two following programs. Explore their websites for more details.

Learn more about the admission process

  • After ending my year at IE University, I realized that I didn’t just broaden my knowledge in creative aspects, but I also got the chance to learn all about the managerial and digital areas that I had no idea about. I thought that the Master in Visual Digital Marketing focused more on the creative side when it really involves both, and it encourages students to try new things outside of their comfort zones. I am now proud to say that I have bridged that gap between those two topics—creativity and management—with the help of my international professors and classmates.

    Fatima Khalaf

    Community Manager, Bidaya Corporate Communications.

Dual Degrees Team


Dual Degree Team

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