This Dual Degree brings together IE Business School’s flagship International MBA with the exciting and cutting-edge Master in Creative Direction, Content & Branding. In just 19 months, it gives students a complete understanding of the fundamentals of management in our globalized world, and the expertise in the latest digital tools and technologies they’ll need to create meaningful campaigns and engage with consumers.

Through the International MBA, students will gain a firm grounding in the fundamentals of business and management, covering essential subjects such as corporate finance, marketing and strategy. We understand that each student’s professional journey is different, and that’s why the program is highly customizable, allowing students to design their own academic path through labs and immersion experiences. In addition, you’ll be working with the best faculty members and colleagues in our diverse ecosystem, enabling you to truly broaden your perspective and enhance your network.

After completing the International MBA, students proceed to the Master in Creative Direction, Content & Branding, where they’ll engage with the latest strategies and tools to tell effective brand stories. Students will gain a comprehensive understanding of topics including digital marketing and social media; data insights and visualizations; user-centered design; photography and graphic design, honing their skills through hands-on learning. Upon completion of this degree, students will possess a unique combination of skill sets in order to bridge the gap between creativity and management, and become an innovative leader in the world of visual and digital media.