This Dual Degree combines the International MBA and the Master in Digital Marketing, ensuring that students both deepen and expand their knowledge over the course of the program. As you embark on your IE University journey, you’ll complement in-depth expertise regarding the fundamentals of marketing with highly desirable management skills, preparing you to take the next step in your career. The International MBA portion of the program focuses on vital areas including managerial economics and corporate finance, and allows you to customize your education by choosing from various labs and immersion experiences.

The Master in Digital Marketing &, covers increasingly important areas such as branding, brand strategy, communication strategy, content creation and distribution, market research, customer insights and product innovation. By combining this skill set with the International MBA, students will develop an entrepreneurial mindset and gain a holistic and comprehensive understanding of the business landscape, enhancing distinct and varied—yet complementary—capabilities. After less than two years, you’ll graduate with advanced proficiency in both international business and digital marketing, and a newfound capability to drive truly meaningful change. This Dual Degree will transform you into a competitive, sought-after digital marketing professional and catapult your career to the top.