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Ana Rumschisky Terminiello


Ana Rumschisky Terminiello



Ana Rumschisky has a wide and varied experience in marketing in Spain, having worked in both blue-chip national and multinational companies. She has combined this practical experience with an excellent and relevant academic background.

“Marketing”, she says, “is a constantly evolving science, reflecting changes in consumers, society and technology.  These changes offer the marketing professional new challenges and the delight of discovery every day”.

After graduating from the UC professor Rumschisky worked with American multinationals initially in the health and beauty aids sector, before switching to the packaged foodstuffs area. In these companies, she had extensive experience working with multicultural teams on paneuropean marketing projects. This was followed by a switch to the fashion sector, before entering the world of publishing.

With her characteristic energy and enthusiasm Ana is currently a doctoral candidate at the Complutense University in Madrid.

Corporate Experience

• 2002 – 2005. Commercial and Marketing Director. Grupo Recoletos

• 2000 – 2002. Vice-President Marketing. Grupo Cortefiel

• 1996 – 1999. Marketing Director. Kraft Jacobs Suchard Iberia SA.

• 1994 – 1995. Marketing Director- Cheese Division. Kraft Jacobs Suchard Iberia SA.

• 1990 – 1994. Kraft Jacobs Suchard SA. Marketing Director- Chocolate Division

• 1989 – 1990. Marketing Director. Jacobs Suchard

• 1988 – 1989. Marketing Manager. Jacobs Suchard

• 1987 – 1988. Group Brand Manager. Jacobs Suchard

• 1985 – 1986. Brand Manager. Johnson Wax

• 1981 – 1984. Marketing trainee. Gillette España

Academic Experience

• 2005 – Present. Adjunct Professor of Marketing. IE Business School

• Professor of In-company Executive Education. (Strategic Marketing)

• ESCP Europe Associate Professor of Marketing. MIM

Academic Background

• 2009. PhD (cum laude), Universidad Complutense of Madrid

• 2004. PDG, IESE: Universidad of Navarra

• 1976 – 1981. Bachelor’s Degree in Communication, Journalism and Advertising, Universidad Complutense of Madrid

• Continuous training in all aspects of business management (Finance, HHRR, Marketing and Sales)

Other information of interest

• Nine times voted best professor by students of Executive MBA (2008, 2009 intakes), best professor of MIM (2010, 2011, 2012 and 2013 intakes) and best IMBA professor (2011, 2012, 2013 intakes).

• Awarded best professor of all IMBA intakes in December 2011 and best IE University masters professor in July 2013

• She conducted a the multimedia case about the Marketing Plan