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Fernando Corral Cantó


Fernando Corral Cantó


Human Resources and Organisational Behaviour

Fernando Corral is currently founding partner at Criteria Advisors, a boutique consulting firm focused on leadership/ team development, and organizational/HR consulting. Additionally, he works as a business coach, both for leaders and executive teams, and teaches as adjunct professor at reputed international business schools such as IE, EOI, Nebrija and Euschool.

Prior to these roles, he has developed an executive and managerial career in the HR and finance areas at the corporate world for more than 25 years in companies like HP and Deloitte. He is a certified coach and has research interests in team coaching and digital transformation. At the personal level, he is married with two children, resides in Madrid, and loves playing music and travelling.

Corporate Experience

• Founding partner, Criteria Advisors, Spain 2013-Present

• Facilitator, Arbinger Institute, Spain, 2018-Present

• Associate coach, BetterUp coaching, Spain 2019-Present

• Area Director, Otto Walter, Spain 2010-2013

• VP of HR, European University, Spain, 2008-2010

• Program director, EOI, Spain, 2004-Present

• VP HR, Maersk Iberia & Morocco, Spain 2003-2004

• HR Director, Deloitte Consulting, Spain and Portugal2000-2003

• HR Director, Bull, Spain and Portugal 1998-2000

• HR Manager, Hewlett-Packard, Spain and Portugal, 1989-1998

• Recruitment and Selection Manager, NCR, Spain and Portugal, 1987-1989

• Finance Administrator, Alox, Spain, 1981-1986

Academic Experience

• Adjunct Professor of Leading People and Teams and HR, IE Business School, Spain, 2012-Present

• Associate Professor of HR and Program Director, Nebrija Business School, Spain and Latam, 2003-Present

• Associate Professor of HR and Program Director, EOI Business School, Spain and Latam, 2003-Present

• Associate Professor of Leadership, Communication skills and HR, U-Tad, Spain 2012-Present

• Associate Professor of HR, Euschool, Spain, 2012-Present

• Researcher of Team Coaching (PhD), UCM, Spain, 2013-2016

• Visiting professor: ESADE, ICADE, IESE (Spain), Unibe, PUCMM (Dominican Republic), UPC (Perú), UCAB (Venezuela), Speaker at RRHH congress (Costa Rica, Panamá, DR)

Academic Background

• Ph.D. in Social Psychology, UCM, Spain, 2016

• Executive MBA in HR, IE Business School, Spain, 1988

• Postgraduate in Labor Relations, IE Business School, 1995

• Postgraduate in HR, ICADE, 1989

• Bachelor in Psychology, UCM, Spain, 1986

• Professional certifications: Professional Certified Coach by ICF, Belbin, MBTI, The Leadership Circle and Collective Leadership by TCL, Team Diagnostic Assessment by TCI, Outward       Mindset and Outward Leadership by Arbinger Institute, BetterUp coaching, U-Lab by MIT, Targeted Selection by DDI