Go back

Manuel Álvarez de la Gala Pasquín


Manuel Álvarez de la Gala Pasquín



Manuel Álvarez de la Gala is a Digital Marketing Professional with over 17 years’ experience in this field. He began his professional career at Unilever, then left to participate in the implementation of two digital startups, before moving to Havas Media Group where he still works. Since he started in 2000, he has developed his professional career in the company through various positions, including Client Services Director, Innovation Director, Business Development Manager and finally Director of the Madrid office. In 2014 he moved to a new international role as Global Digital Director of Forward Media, a company he helped to found with the mission of the digital transformation of the Telefónica Account in 17 markets.

Álvarez de la Gala has been a professor of Marketing at IE Business School since 2008 for several specialized programs, MBA and Senior Management Programs, where he also manages the program in Marketing Management. He is also a regular speaker at industry trade fairs and international conferences.

Álvarez de la Gala holds a PhD in Communication and Digital Advertising from the Complutense University of Madrid and a BA from the University of Alcalá and Leeds Beckett University. He holds an MBA from IE Business School, AMP by INSEAD. In addition he has specialized training in Mobile Business by IE and Integral Communication Program by INSEAD and Columbia University.