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Martina Montauti


Martina Montauti



Martina Montauti is an Assistant Professor of Strategy at IE Business School. Her intellectual focus lies at the junction between Strategy and Organization Theory.

In her main stream of research, Martina investigates the formation, change, and obsolescence of industry sectors. Nowadays, the life-cycle of several products and industries is becoming increasingly shorter due to significant transformations in technology and customer preferences. To understand the consequences of such transformations, Martina analyzes the joint impact of economic, social and cognitive structures on key outcomes (e.g. firm entry, exit, and performance). With a strong interest in creative and hi-tech contexts, Martina has extensively analyzed the evolution of the music industry.

In a parallel stream of research, she has also explored budgeting practices as strategic responses to institutional changes in the higher education sector.

Martina’s research has appeared in international, peer-reviewed articles and academic conferences.

At IE Business School, Martina teaches Strategy courses at MBA, PhD, and master-level. In class, she exposes students to a rich diversity of theoretical and methodological approaches, stimulates critical thinking, and enjoys constructive class interactions that translate conceptual frameworks into real world’s opportunities and challenges.

Academic Background

• PhD – Economics (major in Management), Università della Svizzera italiana (Switzerland)

• Visiting PhD – Stephen M. Ross School of Business, University of Michigan (USA)

• M.Sc. in Management of Information Systems, Bocconi University (Italy)

• B.A. and M.A. – Philosophy, Università Cattolica del Sacro Cuore (Italy)

Professional Experience

• 2006-2009: Analyst and researcher for Micron Technology Italia Srl. (formerly Fab 9)

Latest Publications

  • Montauti, M. (2019). “Anchors in rough seas: Understanding category spanning as a souce of market coordination”. Forthcoming in Journal of Management Studies.
  • Montauti, M. & Wezel, F.(2016). “Charting the Territory: Recombination as a Source of Uncertainty for Potential Entrants”. Organization Science, Vol. 27(4): 954-971