Martina Pasquini

Martina Pasquini holds a PhD in B&A and Management from Bocconi University. She is currently an Associate Professor of Strategy at IE University.  Her research interests are at the intersection of strategy, innovation management and entrepreneurship with particular attention on the role of demand, users, and communities of values. She has always been fascinated and attracted by companies that engage with different communities and have a social impact. Over the years, she has been granted prestigious research funds by the EU through the Marie-Curie Program, the Spanish Ministry of Science and Innovation, and FUNCAS institution for her research in strategies of shared value creation. Her current research deals with identity-based strategies, pro-social investments and initiatives, social and sustainable IPRs and their effect on differentiation advantage and companies’ performance. She is also involved in research in businesses with purpose, particularly B-Corporations. She currently teaches Strategic Management, Innovation Management & Technology Strategy and Research Methods at the undergraduate level. She has also taught Entrepreneurship & Innovation, Global Entrepreneurship, and Techniques for Innovation Management at the Master's level in leading European Universities. She regularly attends international conferences such as AoM, SMS, and DRUID and her works have been published in international journals such as Strategic Management Journal, Research Policy, and Journal of Business Venturing. She has been appointed as Representative at large in the Corporate Strategy Division of the Strategic Management Society (2018-2020) and currently, she has been elected Global Rep for Europe in the STR division at the AoM, she sits on the executive board of The Case Centre and in the board of the B-Academics, where she chairs the events committee.

Academic Background

• PhD Business Administration & Management, Bocconi University, Italy, 2012

• MSc Economics, Collegio Carlo Alberto CORIPE, Italy, 2007

• BA Political Science, University of Florence, Italy, 2004

Academic Experience

• Associate Professor of Strategy, IE University, 2023 - Present

• Assistant Professor of Strategy, IE University, 2014 - 2023

• Marie-Curie Research Fellow, EU – IE University, 2016 - 2018

• Assistant Professor of Strategy and Innovation, Southampton Business School, 2014

• Post-doc Researcher, University of Bologna, 2012 - 2014

• Adjunct Professor, Bocconi University, 2012 - 2014

Selected Publications

• Giarratana, M., Pasquini, M., Santaló, J. (2021). “Leveraging Synergies versus Resource Redeployment: Sales Growth and Variance in Product Portfolios of Diversified Firms”. Strategic Management Journal

• Barroso A., Giarratana M., Pasquini, M. (2019). “Product portfolio performance in new foreign markets: The EU trademark dual system”. Research Policy, Vol. 48 (1): 11-21

• Prandelli, E., Pasquini, M., Verona, G. (2016). “In User's Shoes: An Experimental Design on the Role of Perspective Taking in Discovering Entrepreneurial Opportunities”. Journal of Business Venturing, Vol. 31 (3): 287-301

• Munari, F., Pasquini, M., Toschi, L. (2015). “From the Lab to the Stock Market? An Analysis of University-oriented Seed Funds in Europe”. Journal of Technology Transfer, Vol. 40 (948)

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