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Pedro Moreno de los Ríos


Pedro Moreno de los Ríos


Accounting & Management Control

Information Systems & Technology


Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, business development, omnichannel strategies, inbound marketing, SEM, SEO, e-commerce, CRO and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher at Universidad de Alcalá.

Corporate Experience

• Digital Strategy Manager, Quum Marketing y Comunicación Spain (2015)

• Independent Digital Consultant Spain (2014)

• Business Development Director, Avalon La Red de Expertos, Spain (2012-2014)

• Business Development Executive, Euro-Funding Advisory Group (2010-2012)

• Supervisor Online Video Production – The Walt Disney Company (2008-2010)

Academic Experience

Extensive experience as Adjunct Profesor, Academic Coordinator and Lead at several business schools and universities: IE, ESIC, Universidad Pontificia Comillas, ICEMD and Universidad de Alcalá.

Academic Background

• Ph.D. Information, Communication and Technology, Universidad de Alcalá, Spain (exp.2023)

• Master in Sales and Marketing Management, ESIC Business & Marketing School, Spain (2014)

• Master in Digital Business, ICEMD, Spain (2013)

• Law Degree, Universidad Pontificia Comillas, Spain (2012)