Estefania Szapiro
I'm a Digital Marketing professional based in Madrid with a background in Marketing Strategy, Account Management, and Sales. My experiences living, working, and studying in multiple countries have fueled my passion for exploring new cultures and connecting with people from diverse backgrounds. Outside of work, I’m an art enthusiast, foodie, and avid traveler.
"Fully leverage the IE network…it’s more powerful than you might think. Not only will you make lifelong friends, but a professor could end up becoming your boss (as happened in my case (twice)!). The network opens doors to professional opportunities and collaborations through both classmates and faculty, always put your best foot forward!"
DEFINE YOUR EXPERIENCE IN the Master in Digital Marketing in ONE WORD.
Introspective.
IN WHAT WAYS DO YOU THINK PROGRAM HAS CHANGED YOUR LIFE PROFESSIONALLY AND PERSONALLY?
The program’s focus on teamwork taught me so much, not only about working with others but also about myself. Collaborating with others pushed me to decide how I wanted to show up, not just for my teammates, but for myself. It was a transformative experience that strengthened my self-awareness and refined my ability to thrive in diverse team environments.
WHAT HAS BEEN YOUR FAVORITE MEMORY OF YOUR EXPERIENCE?
Winning the final team project was an unforgettable moment. After countless late nights and dedicated effort, receiving that recognition felt incredible. Beyond the achievement, my teammates had become close friends, almost like family. Sharing that experience with them and then celebrating that win together, while also realizing the program was coming to an end, was both exhilarating and bittersweet.
WHY DID YOU CHOOSE TO STUDY THIS PROGRAM AT IE?
IE offered the perfect combination I was looking for: a truly global student body, a strong focus on innovation and technology (essential in digital marketing), and the opportunity to study in the world’s best city. The curriculum also met my goal of strengthening my technical skills in digital marketing, with direct learning from professors actively involved in the industry and up-to-date with the latest trends.
WHAT WERE SOME OF THE MAIN CHALLENGES THAT YOU ENCOUNTERED ON YOUR WAY? HOW DID YOUR MASTER PROGRAM AND IE HELP YOU THROUGH THESE CHALLENGES?
One of the biggest challenges was working in diverse teams with varying levels of experience. Initially, I struggled with wanting to do things my way and staying in control. But with the program’s workload, I had to learn to trust my teammates and let go. I discovered the true value of collaboration, allowing others’ ideas to shine and appreciating the strengths that everyone brought to the table. Also giving myself time to enjoy the city, travel and have fun with friends.
WHAT IS NETWORKING LIKE in the Master in Digital Marketing?
Networking at IE is amazing. With students from around the world, you’re exposed to diverse cultures and perspectives. Professors are incredibly accessible and open to building relationships, which is invaluable both personally and professionally. The network you build here is a lifelong asset.
