"The PhD program at IE Business School not only provides me with a solid foundation for conducting behavioral research, it also gives me a new perspective to see the world around me."

Xiaozhou, China

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Xiaozhou Zhou

About me

My passion is using behavioral theories to solve real-life problems. My dissertation centers around the psychology of giving. I study consumers’ donation behaviors and help nonprofits develop effective marketing strategies. With my background in finance, I am also interested in how consumers make decisions that benefit their financial well-being. Before joining IE, I had experience working at a family office and at a start-up hedge fund.

Xiaozhou Zhou, China


PhD candidate in Marketing

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