Executive Master in Strategic Marketing and Communication
Executive Master in Strategic Marketing and Communication
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BUILD A 360º STRATEGIC MARKETING MINDSET
BUILD A 360º STRATEGIC MARKETING MINDSET
This 15-month, part-time program is designed to permit professionals to earn their degree online while continuing to work. The program combines online sessions with face-to-face sessions in Madrid spread over the duration of the program.
The program is divided into three terms that focus on developing a range of key competencies, including Corporate Business and Management, Strategic Communication and Marketing, Communication and Marketing Plans, and Tools and Skills for Communication and Marketing. The skills gained through the program range from branding and corporate identity to digital marketing to measuring intangibles and KPIs. The program culminates in a final project where you’ll devise a solution to a communications dilemma faced by a real-world company.
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PILLARS OF THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION
PILLARS OF THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION
Program Structure
EXPLORE THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION PROGRAM
EXPLORE THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION PROGRAM
- Description
- TERMS
- Final Project
- First term6 months
- Second term5 months
- THIRD term4 months
- Description
- TERMS
- Final Project
*Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.
UNIVERSITY PRIVATE DEGREE
UNIVERSITY PRIVATE DEGREE
This is a University Private Degree from IE Universidad*, and taught in IE Business School. More Information on what earning a University Private Degree from IE Universidad entails.
*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.
FROM THE ACADEMIC DIRECTOR
FROM THE ACADEMIC DIRECTOR
Cristina Vicedo, explains in-depth the Executive Master in Strategic Marketing & Communication
TACKLE YOUR FINAL PROJECT WITH A REAL COMPANY
TACKLE YOUR FINAL PROJECT WITH A REAL COMPANY
Before completing the program, students will deep-dive into a final consulting project for a company that they already work for, allowing them to bring hands-on benefits to their current professional lives and apply the skills and knowledge that they have acquired throughout the program to resolve a communication and marketing dilemma. These are just a few examples of the companies our students have worked with in the past:
BEYOND THE PROGRAM
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
IE DIGITAL ANALYTICS CERTIFICATE: GA4
Read more >AI for Business Certificate
Read more >SUSTAINABILITY CERTIFICATE
Read more >IE-SALESFORCE CERTIFICATE
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IE VENTURE LAB
IE VENTURE LAB
As a student or alumni you can be part of IE's Venture Lab. Here, you will be trained as an aspiring entrepreneurs to validate, design and prepare their startup projects for launch. Here you will have a full incubation program that takes you from the idea stage to your MVP.
MARCOM SPEAKER SERIES
MARCOM SPEAKER SERIES
Once a month, students will have the chance to hear from top speakers from different companies in the Marketing, Communication & Sales (MARCOM) industry. In the past, speakers have represented such leading companies as Kantar, McKinsey & Company, Interbrand and Fjord, to name a few.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
What are the core modules in the program?
The Executive Master in Strategic Marketing & Communication is built around four key areas: Corporate Business and Management; Strategic Communication and Marketing; Communication and Marketing Plans; and finally, Tools and Skills for Communication and Marketing. Your final project then harnesses everything you've learned as you tackle a real-world business challenge.
Are there elective or specialized tracks available?
The program focuses on several key competencies to provide a holistic education in the MARCOM sector. However, you can opt into additional, career-building certifications that allow you to demonstrate particular expertise in several competitive areas, including Digital Analytics, AI for Business, Sustainability or Salesforce expertise.
Does the program include real-world case studies or projects?
Yes. Your final project will challenge you to combine all the new skills, knowledge and practical experience you've gained through the program in taking on a real consulting project, designing and presenting a corporate communications strategy for a sector-leading company.
Is there an international or immersive learning component?
Three face-to-face residential periods gather you and peers from around the world in Madrid, a global city and European hub of business and innovation. These outstanding networking opportunities bring you into direct contact with classmates and faculty from wide-ranging international backgrounds and industries alike. What's more, the final project isn't just immersive—it's a real-world challenge working for a real international company.
How is the blended learning format structured across study terms?
The first term lasts six months, with modules such as Entrepreneurship, Branding, Business & Media, Digital Strategy, Management & Leadership Skills and more. Term two is a five-month period covering Behavioral Science & Customer Insights, CX, Change Management and Data Visualization, among others. The third term, which runs for four months, explores Data Strategy & Digital Analytics, Ethics & Corporate Governance, Sales Management & Business Development and more. Your final project will tie everything together.