Executive Master in Strategic Marketing and Communication

IE University is always at the forefront of innovation, fostering an environment that immerses students in the dynamic world of tech from the start. We regularly develop unique modules and programs to empower our students to lead in an era of increasing digital transformation.

IE University has developed a unique certification called the IE Digital Analytics Certificate: Google Analytics 4 (GA4). The groundbreaking program provides you with a comprehensive understanding of this new technology, equipping you to take a leading role in the field of digital analytics. You’ll learn how to practically plan a full marketing analytics plan over Google Analytics 4, configure it, create reports and extract valuable insights from your data.

In collaboration with leading experts in the field, this certification course will equip you with cutting-edge insights and practical skills in the realm of artificial intelligence tailored specifically for business applications. The certificate will be primarily conducted through Whatsapp, asynchronously and at your own pace, allowing flexible access to course materials. It will take you up to 4-5 hours to complete.

We strive to offer our Marketing, Communication & Sales students as many opportunities to participate in purpose-driven business projects as possible. With this in mind, we have designed a tailor-made Sustainability Certificate with a comprehensive and solution-focused approach to sustainability management applied to Marketing, Communication and Sales.

IE Business School has a Center for Social Innovation and Sustainability and with their guidance, we have launched this new certificate. Sustainability is at the core of what we do and this certificate gives you the skills to make a positive impact on a global scale.

With this course, you will develop the knowledge and skills necessary to successfully market sustainable products and services. In the pursuit of broader corporate social responsibility goals, many companies will turn toward more sustainable brand strategies and that’s where you come in—you’ll be able to lead them to environmental, economic and social responsibility ahead of the competition.

Sales and Business Development are becoming the fastest-growing fields in the new place of work. They are essential for fostering business growth, pitching and winning new clients, engaging effectively with internal and external stakeholders, selling ideas within your team, obtaining a higher budget to execute a project, developing new markets and staying one step ahead of your competitors.

IE Business School is launching this SalesForce certificate to provide you with SalesForce fundamentals to succeed in any commercial role. You’ll begin by learning the building blocks of Salesforce to better understand the customer journey, how to capture a lead, and how to engage and retail a client, while delivering a quality customer experience. Then, you’ll go on to become proficient in how an integrated CRM platform solves the challenges of connecting departments and customer data. You’ll understand reporting, user administration, sharing, customization and data management at a foundational level.

Upon completion, you’ll be connected to the SalesForce job bank of certified professionals.