Master in Digital Marketing

What does your dream career look like? The Master in Digital Marketing is a transformative process that helps you define your ultimate career ambitions and explore the best options to get you there. Incorporating the latest on emerging tech and integrated strategies with in-demand visualization, leadership and digital transformation skills, you’ll be prepared for professional success in any sector.

The new demands of digitalization in an already evolving marketing, communication and sales ecosystem require a well-honed set of cognitive, behavioral and digital skills. Companies are now looking for competent professionals who can bring about meaningful change, capable of harnessing the power of quantitative and qualitative research, social media, integrated marketing strategy and more. The Master in Digital Marketing is designed to equip you with an in-demand skill set for maximum impact.

In today’s landscape, it’s no longer enough for businesses to be driven by the profit motive alone. The new world places a new set of responsibilities on business professionals, calling on you to leverage your skill set not just for professional advancement and to add value to your organization, but also to work toward a better future. A sense of purpose aligned with your ambitions will ensure your motivation for your entire career, and the Master in Digital Marketing will give you the tools and knowledge to help make the world a better place.

In a marketing and communication ecosystem that features a constant stream of messages to highly tech-savvy consumers, creative approaches to strategy and problem-solving are required. So the professionals who can deliver that creativity and strategic thinking are in high demand. We’ll teach you the skills you’ll need to research, design, deliver and manage cross-cultural campaigns, tell your story engagingly and succeed in a highly competitive landscape.

The Master in Digital Marketing delivers the behavioral skills you need to lead effectively and take your teams with you. How you behave in a crisis, your confidence in public speaking and your team-management skills, among many others, will prepare you to be the next best version of yourself in the challenging professional environment you’ll be navigating daily on your career journey.

Confidence with emerging tech and highly developed digital skills is essential in today’s marketing communication landscape. The Master in Digital Marketing does more than just deliver an understanding of omnichannel marketing. Through hands-on experiences in our immersive Tech Lab, we help you put your learnings into practice. This program equips you to draw actionable insights from qualitative and quantitative research, to digitally transform your organization’s processes and to effectively automate marketing functions.

We all have a responsibility to the planet—none more so than the next generation of digital marketing visionaries coming out of IE Business School. We'll show you how to make sustainability a rich vein of thought that runs through everything you do. Better practices in marketing can be a force for good in the world, improving lives and protecting the environment. That's why Sustainable Business is one of the cornerstones of our program. As part of your studies, we'll ground you in the key concepts that make Sustainable Business a reality, including the energy transition, regenerative business and how to incorporate sustainability into every area of an organization.

The Master in Digital Marketing brings an entrepreneurial mindset to the task of tackling enduring social problems through our Social Entrepreneurship approach. Using advanced marketing skills for the wider good by harnessing your creativity and digital know-how is a key part of maximizing your own personal and professional potential. Graduates of the program thrive under the pressure of a challenging campaign brief or a complex cultural context; we'll help you use your skills, knowledge and experience to amplify the benefit you bring to the world around you.

At IE Business School, we believe people matter. We call this Working Well. An inclusive workplace that prioritizes employee well-being is no longer an optional extra—it's key to creating an environment where people can thrive. No business can ignore the proven benefits in productivity, employee engagement and retention that high standards of well-being, diversity and equity bring to the organization. The Master in Digital Marketing, through its Diversity, Equity and Inclusion module and other courses such as Managing High-Performing Teams, delivers the people skills that matter.