Master in Digital Marketing

The fast pace of digital disruption has forced traditional marketing channels to step aside and make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand today’s digital consumers behavior through analytics, defining comprehensive strategies to optimize customer engagement and transforming data into action to maximize digital performance.

11 Months











*The 2022-2023 intake starts on September 26th.



This is a University Private Degree from IE Universidad*. More Information on what earning a University Private Degree from IE Universidad entails.

*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.

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Mónica Vila

Program Specialist

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are committed to staying ahead of the curve. They want to enhance customer engagement and maximize online performance through analytics and data-driven optimization as they learn to craft seamless and omnichannel marketing strategies.


a program that will guide them to master digital platforms and design integrated omnichannel marketing strategies, developing an in-demand and innovative skill set. After the program, students may work in roles such as: Digital Consultant Content Strategy Manager, Social Media Strategist, SEO/SEM Specialist, Digital Media Manager, Account Executive, Customer Analytics Specialist.

Key Areas of the Master in Digital Marketing

  • Pre-program

    The online pre-program will take place in September and ensure you’re fully prepared for the rest of the master’s program.

  • Strategic Marketing

    You will gain a holistic understanding of the latest strategies and methodologies used in marketing. You’ll cover topics such as e-commerce, marketplaces and physical distribution channels, branding, pricing and revenue management, and how to develop integrated media strategies.

  • Digital Marketing Tools

    This key area will introduce you to the cutting-edge platforms and tools used in digital marketing. Class topics include customer management, mobile marketing, lead management, SEO and paid search, marketing automation, influencer marketing, social media, content marketing and emailing, to name a few. This program will offer the use and practice of multiple key tools of common use in marketing departments and agencies, like AWS, BigML, Google, Hubspot, Salesforce, Tableau, amongst others. Students will have to pass Google Analytics IQ Certification as a Digital Analytics exercise.

  • Analytics, Tech and Data

    Today’s customer-driven market requires data, insight and strategies to create a seamless customer experience. This area will channel your focus on cloud marketing, martech, data analysis, consumer behavior, customer and market intelligence, and digital analytics.

  • Professional Power Skills

    Strong communication and critical thinking skills are the difference between average and extraordinary. You will develop in-demand skills in digital visualization and tech for marketing, project management, communication and team leadership to boost your employability.


IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.

Experience Madrid

Madrid is one of the most popular cities in Europe for Gen Z travelers, and is one of the most student friendly cities in Spain, with a great, affordable public transport network, cool underground culture and fabulous nightlife. But Spain’s capital is also home to international companies of the stature of Google, Microsoft and Apple, creating a myriad of opportunities for a professional experience.

Madrid is in a league of its own and provides the perfect backdrop for rounding off a unique educational experience.

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Dual Degrees

Customize your education based on your specific interests and passions through a Dual Degree to give your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with a Master’s in Management (if you have 0-2 years of experience) or an International MBA (if you have 3 or more years of experience) will position you on the threshold of two exciting worlds; acquiring a broader skillset and a competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:

Financial aid

We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.

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