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Antonio Moreno Pérez | IE Business School

Antonio Moreno Pérez

About me

I was born in Cartagena, Murcia in 1966 and lived in Valencia from 1992 to 2011. Despite this, I’m Madrileño at heart. After more than five years living in Madrid, I can safely say that it is the perfect city.

I’ve always had a hunger for knowledge. That’s why I’ve been developing my professional profile with ad hoc studies ever since I started working more than 20 years ago. This includes my degree in Fashion Design at the Center for Higher Education in Design in Madrid, and my master’s degree in Fashion Retail Business Management at the IL3 (the Institute for Lifelong Learning Foundation) at the University of Barcelona. With the goal of closing both a professional and personal chapter, I decided to enroll in the Executive MBA at IE Business School.

Antonio Moreno Pérez
Design Manager for Easy Wear at El Corte Inglés and professor at the Center for Higher Education in Design in Madrid
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Executive MBA
Antonio Moreno Pérez | IE Business School

"Shortly after starting the Executive MBA, I accepted a position of greater responsibility at El Corte Inglés and thanks to the training I received, I was able to confront this change in the most positive way possible."

Antonio Moreno Pérez

The decision to sign up for the Executive MBA was motivated by my current position as Design Manager of Easy Wear menswear at El Corte Inglés. After extensive experience within the men’s fashion industry, it was time to add a more strategic and global vision to my creative profile. With this program, I would be able to apply my newly acquired knowledge on teams, products and people to my company and career.

As Yves Saint Laurent said, “fashion is not an art, but you have to have an artist’s soul to dedicate yourself to it.” I have always shared this opinion. For me, the fashion industry is primarily a business. But to work in this sector, it is necessary to have a certain sensitivity that allows you to be aware of what is happening around you.

This perspective has not only guided my professional career as a designer, but it has helped me to develop my work as a professor at the Center for Higher Education in Design in Madrid with a vision geared more toward the industry.

DESCRIBE YOUR EXPERIENCE IN THE EXECUTIVE MBA IN ONE WORD.

Transformative.

HOW DO YOU THINK THAT THE EXECUTIVE MBA HAS CHANGED YOUR LIFE ON BOTH A PROFESSIONAL AND PERSONAL LEVEL?

The program has equally impacted me on both a professional and personal level. Throughout your time studying the Executive MBA, you become more aware of your abilities, the limits you set for yourself and how to overcome them in order to go one step further. You also learn to trust yourself more, and this confidence gives you great power when it comes to taking on any professional changes. Shortly after starting the Executive MBA, I accepted a position of greater responsibility at El Corte Inglés and thanks to the training I received, I was able to confront this change in the most positive way possible.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE WHO WAS ABOUT TO START THE PROGRAM?

I’d recommend that they don’t question their decision, not even for a moment. It’s the best decision they could ever make. It will be difficult, but it’s worth it in the end.

WHAT IS YOUR BEST MEMORY OF THE EXECUTIVE MBA SO FAR?

I’d have to say my experience as a class representative, as it has enabled me to be in constant contact with my classmates. I am able to help them deal with the academic issues that concern them in their daily lives.

WHAT ARE THE NETWORKING OPPORTUNITIES LIKE WHEN STUDYING THE EXECUTIVE MBA?

In my opinion, networking is one of the main factors that sets IE apart from the rest. The program offers an incredible platform with all sorts of tools and opportunities to promote networking among participants.

YOU HAVE BEEN SHORTLISTED FOR THE 2019 BEST EMBAS LIST (A RANKING THAT LISTS THE BEST EXECUTIVE MBA STUDENTS) IN POETS & QUANTS. DO YOU BELIEVE THAT THIS WILL HAVE ANY IMPACT ON YOUR CAREER?

Without a doubt. This kind of recognition has both a professional and personal impact. On a professional level, the management team I work for at El Corte Inglés were delighted that I was included on the list. It means that this achievement has reinforced the support that I’ve received from the moment in which I set out to study the Executive MBA as a way to consolidate my career progression within the company. On a personal level, it has given me the courage to tackle large projects such as the Executive MBA itself, and to try and push myself even further.

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