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Insights

Insights Smart Society (23)

IoT: A New Ally for Marketing

By Marcos Eguillor. The Internet of Things (IoT) is not just the big trend of the moment; it’s the seed of major...

15 / 02 / 2018

Smart Society

Technology: Disruptive Innovation in the Tourism Industry

By Rodrigo Martínez. Not all innovation is technological. Although digital transformation has reached the tourism industry...

10 / 07 / 2017

Smart Society

Cities of the Future: Challenges of Architecture and Design

Interview with Martha Thorne, Dean of the IE School of Architecture and Design and Executive Director of the Pritzker...

02 / 06 / 2017

Smart Society

Testing and Learning: Cultural Transformation in the Digital Age

By Bernardo Crespo. That technology is more necessary now than ever is beyond all doubt. What is often overlooked is...

30 / 05 / 2017

Smart Society

Diversity in Organizations: Different People, Rowing Together

By Celia de Anca. Diversity, if managed properly, nourishes organizations with individual differences that come together...

09 / 05 / 2017

Smart Society

Data-driven organizations

Josep Curto talks to us about the challenges many organizations are facing as they become data-driven.

24 / 04 / 2017

Smart Society

On design…

With Deyan Sudjic, director of the Design Museum in London.

18 / 04 / 2017

Smart Society

Digital Transformation: A Concept Born of Fear

By Bernardo Crespo. Digital is a lever for transformation, a new strategy vector; it is a path, not a goal.

23 / 03 / 2017

Smart Society

Big Data: A Critical Path to Develop New Business Opportunities

By Víctor Martín Robles and Demetrio Barragán. In the last decade, society has undergone a digital revolution...

15 / 03 / 2017

Smart Society

Evolutionary Urbanism and New Tourism Models

By Manuel Pérez Romero. Urban design needs to be in tune with the natural and cultural development of cities...

13 / 03 / 2017

Smart Society

The social role of architecture

Martha Thorne talks to us about the social role of architecture, describing some practical examples.

24 / 01 / 2017

Smart Society

Keys to understanding smart cities

By Ricard Frigola. Cities are the ecosystem, the meeting point for two of the new realities that will define...

18 / 01 / 2017

Smart Society

Designing the Offices of the 21st Century

Interview with Guzmán de Yarza Blache, Director of the Master in Design for Work, Retail and Learning Environments at the IE...

09 / 01 / 2017

Smart Society

Evolutionary Urbanism

Manuel Pérez Romero explains how the time factor constitutes a design strategy and discusses the importance of keeping...

04 / 01 / 2017

Smart Society

I Hashtag, Therefore I Am

By Cristina Mateo. Marketing and communication are gaining influence in architecture and design, in an environment...

03 / 01 / 2017

Smart Society

Lean Cities

By Felipe Amado Quintana. The concept of ‘lean’, first mooted at Toyota’s operations department, has an important role...

03 / 01 / 2017

Smart Society

Challenges for smart cities

Antoine Picon, Harvard professor and president of the Le Corbusier Foundation, answers our questions at a lecture...

11 / 10 / 2016

Smart Society

On design…

With James P. Cramer, Honorary Member of The American Institute of Architects and Honorary Member of the International...

11 / 10 / 2016

Smart Society

Sustainable development of cities

Interview with Ellis Juan, General Coordinator of the IDB’s Emerging and Sustainable Cities Initiative (ESCI).

11 / 10 / 2016

Smart Society

Open Plan, or blurring the limits of space

By Guzmán de Yarza Blache. Farewell to the traditional office. Hello to the workspaces of the future...

11 / 10 / 2016

Smart Society

Keep reading!

Insights

On new architecture…

With Farshid Moussavi, Architect and Founder of the architectural practice FMA (Farshid Moussavi Architecture).

16 / 02 / 2018

Smart Society

Insights

IoT: A New Ally for Marketing

By Marcos Eguillor. The Internet of Things (IoT) is not just the big trend of the moment; it’s the seed of major...

15 / 02 / 2018

Smart Society

Insights

Robots and Automation to Take Up Leadership

By Ricardo Pérez. The exponential development and maturity of new technologies pose new challenges to the organizations...

08 / 02 / 2018

Smart Society

Insights

On values…

With Marcos de Quinto, former Executive Vice President and CMO at The Coca-Cola Company.

02 / 02 / 2018

Smart Society

Insights

Big Data, in the DNA of the organization

Víctor Martín Robles and Demetrio Barragán break down in this infographic the keys that every organization must take...

12 / 01 / 2018

Smart Society

Insights

On personal branding…

With Mauro Porcini, SVP & Chief Design Officer at PepsiCo.

03 / 01 / 2018

Smart Society