The world of advertising and marketing is experiencing a digital revolution, and companies in every industry are quickly becoming aware of how important it is to listen to the customer. What’s more, they must use the information gathered to drive engaging, creative and cohesive campaigns that are seamless and effective—no matter the channel or medium. Now more than ever, the digital marketing industry needs leaders who can guide businesses through this exciting time; drive innovation in products and services; and build globally successful strategies and campaigns.

This Dual Degree aims to shape ambitious professionals in the business and marketing worlds into the versatile and innovative leaders of tomorrow. By combining the flagship, full-time International MBA with the Master in Digital Marketing, students will graduate with both the advanced management skills and marketing expertise they need to reach the top.

If you choose to join them, you’ll be challenged to use both the right and left sides of the brain, exploring how to respond creatively to each brand’s needs and aspirations while learning to effectively lead teams and manage client relationships. You’ll be taught by the best, and have the chance to interact with other leading professionals in your field to weave an impressive network of contacts. In short, this program will prepare you to go out into the world and make big things happen not only for brands and businesses, but for your own career.