duration19 | 23 months*
languageEnglish
locationMadrid
intakeJanuary | September
Mode of StudyFull-Time
FormatIn person
duration19 | 23 months*
languageEnglish
locationMadrid
intakeJanuary | September
Mode of StudyFull-Time
FormatIn person
Dual Degree Master in Management + Master in Creative Direction, Content & Branding
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- Dual Degree Master In Management + Master In Creative Direction, Content & Branding
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A Closer Look
Fuse original creative insights with strategic vision to leverage the power of storytelling. With this Dual Degree, students will gain a 360o understanding of the latest technologies and methodologies in digital media and hone their skills with practical, hands-on learning. This cutting-edge curriculum covers a wide range of topics including digital marketing and social media, data insights and visualization, user-centered design and internet analytics. The creative skills you’ll learn in branding and visual media are complemented by the managerial expertise you’ll acquire, meaning you’ll be well placed to jump into the top levels of any creative organisation.
At IE Business School, we believe in learning by doing. Thanks to our close relationships with top industry professionals, students will have the unique opportunity to work on a real-life project with top companies like Llorente & Cuenca and JP Morgan. The Dual Degree in Management and Visual & Digital Media will truly set students apart in the job market, where they’ll be primed to succeed in any organization or with a venture of their own.
WANT TO KNOW MORE?
YOUR ACADEMIC JOURNEY
From the Opening Ceremony to graduation, the journey to your Dual Degree at IE University is strategically designed and paced for your success. Your education will be enriched by a thorough orientation, welcome sessions and numerous networking opportunities that are exclusive to Dual Degree students.
Most of our dual degree master’s programs enable students to graduate with a solid understanding of management as well as expertise in one specific field.
CLASS PROFILE
GENDER (%)
Male
Female
REGION (%)
Europe
North America
Latin America
Asia Pacific
ACADEMIC BACKGROUND (%)
Social Sciences
Natural Sciences
Finance
Communication
MAKING EVERY MINUTE COUNT ​
AN EXPERIENCE LIKE NO OTHER​
Finding the right path for you goes beyond the classroom. A journey of discovery requires curiosity and a sense of adventure – and no city caters to those needs better than Madrid.  ​
Famed for its student-friendly environment, Spain’s capital offers everything you’d expect of a global city with an international outlook. A wealth of bars and restaurants combine with an all-night culture to make for a vibrant nightlife scene, while affordable and efficient public transportation makes it easy to get around. From food to sports to culture, Madrid is the ideal place to indulge your interests and discover new ones. And as a hub for the offices of giants like Apple, Microsoft and Google, there’s no shortage of places to indulge your ambition too.  ​
The Master in Management is an exploration of who you are and who you want to become. Make that journey inside the classroom and out.
CHASING NEW HORIZONS​
The IE Business School campus is more than just a place to study. In the Master in Management, you’ll be joining a unique ecosystem situated in the heart of Madrid’s business district – a cosmopolitan hub that will stimulate your creativity just as much as your work ethic. Offering access to the latest technology and ample spaces to workshop your entrepreneurial vision, our campus has everything you need to explore the career pathways that lay before you.
Outside the classroom, the Campus Life office is the beating heart of your experience, coordinating a huge range of activities to enable you to broaden your personal horizons and discover passions you never knew you had. And with plenty of opportunities for networking, there’s no better way to connect with peers from a diverse range of backgrounds. From taking part in campus TEDx talks to scuba diving in Alicante, with more than 120 student clubs to choose from, there’s an adventure waiting just for you.
NURTURING YOUR ENTREPRENEURIAL SPIRIT ​
It’s our mission to provide you with the opportunities for discovery that help define the best direction for you – then equip you with the tools to get you there. IE’s Entrepreneurship & Innovation Center is designed to do exactly that, creating a space where you can connect with investors, mentors and a worldwide network of successful entrepreneurs, providing inspiration and know-how in equal measure.  ​
At Area 31, IE’s in-house incubator, you’ll find a dedicated workspace for startups at every stage of development. Whether you’re still honing your entrepreneurial vision or looking for hard-earned experience from the real world, you’ll find the people and the expertise you need to help you turn plans into action.
