The world of advertising and marketing is experiencing a digital revolution, and companies in every industry are quickly becoming aware of how important it is to listen to the customer. What’s more, they must use the information gathered to drive engaging, creative and cohesive campaigns that are seamless and effective—no matter the channel or medium. Now more than ever, the digital marketing industry needs leaders who can guide businesses through this exciting time; drive innovation in products and services; and build globally successful strategies and campaigns.
This Dual Degree aims to shape ambitious professionals in the business and marketing worlds into the versatile and innovative leaders of tomorrow. By combining the flagship, full-time International MBA with the Master in Digital Marketing & Analytics, students will graduate with both the advanced management skills and marketing expertise they need to reach the top.
If you choose to join them, you’ll be challenged to use both the right and left sides of the brain, exploring how to respond creatively to each brand’s needs and aspirations while learning to effectively lead teams and manage client relationships. You’ll be taught by the best, and have the chance to interact with other leading professionals in your field to weave an impressive network of contacts. In short, this program will prepare you to go out into the world and make big things happen not only for brands and businesses, but for your own career.
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ready to take the next step in their careers and reach the top tier of the marketing world.
an innovative program that combines managerial expertise with the latest topics in digital marketing.
high-level executives and Chief Marketing Officers at leading companies around the world.
This Dual Degree is a combination of the two following programs. Explore their websites for more details.
The International MBA is an official degree program. Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program. If educational prerequisites are not provided and/or if the requirements are not met on time, the student will not be able to request the official university degree as issued by the Spanish government. In this case, the studies will not be official under Spanish educational regulations.
Master in Digital Marketing & Analytics is a University Private Degree from IE Universidad*, and taught in IE Business School. More information on what earning a University Private Degree from IE Universidad entails.
*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.
At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you. Explore these 2 areas to find the specific program that fits with your career goals.