Master in Corporate & Marketing Communication - The Program

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IE Business School

The Corporate & Marketing Communication Master’s Degree

The Master in Corporate & Marketing Communication is divided into 3 terms and 5 key areas of knowledge and skills for professionals in Marcom. It is delivered in 2 formats so you can choose the option that best fits your lifestyle: Full-Time 10-months (immersive year in Madrid). Part-Time 15 months (online with 4 face-to-face periods in Madrid).

One program, two formats

Choose the program format best-suited for you.

Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

Discover more

Corporate & Marketing Communication Program Structure, full-time format

MASTER IN CORPORATE & MARKETING COMMUNICATION FULL-TIME

Duration

10 MONTHS

OCTOBER*-DECEMBER

DECEMBER-JANUARY

JANUARY-MARCH

MARCH-APRIL

APRIL-JULY

JULY

Location

MADRID

MADRID

MADRID

MADRID

Subject

TERM I

WINTER BREAK

TERM II

SPRING BREAK

TERM III

GRADUATION

*The start date for the 2021-2022 Academic Year will be the 20th of September 2021.

Corporate & Marketing Communication Program Structure, Part-Time Format

MASTER IN CORPORATE & MARKETING COMMUNICATION PART-TIME

Duration

15 MONTHS

MARCH

APRIL

MAY-JULY

JULY-AUGUST

SEPTEMBER-OCTOBER

OCTOBER-NOVEMBER

NOVEMBER-DECEMBER

DECEMBER-JANUARY

JANUARY-MARCH

MARCH

MARCH-APRIL

APRIL

APRIL-JULY

JULY

JULY

Location

ONLINE

MADRID

ONLINE

ONLINE

MADRID

ONLINE

ONLINE

MADRID

ONLINE

ONLINE

MADRID

MADRID

Subject

ONLINE PRE-PROGRAM

FACE-TO-FACE 1 WEEK

ONLINE PERIOD

SUMMER BREAK

ONLINE PERIOD

FACE-TO-FACE 2 WEEKS

ONLINE PERIOD

WINTER BREAK

ONLINE PERIOD

FACE-TO-FACE 1 WEEK

ONLINE PERIOD

SPRING BREAK

ONLINE PERIOD

FACE-TO-FACE 1 WEEK

GRADUATION DAY

What’s the Part-Time format like?

This 15-month program is both online and face-to-face— in other words, it’s liquid. We align and combine the best of technology, pedagogy and our world-class faculty, so you can experience multi-layered learning in a multi-faceted environment.

Online periods – Through our virtual campus, you get a challenging and highly interactive educational experience. The well-structured, faculty-led sessions fit into the modern professional’s busy schedule and can be accessed anywhere there is an internet connection. Engage with other global professionals in synchronous and asynchronous sessions including interactive small groups where you work on real-world, industry-based case studies.

  • Live SessionsOn Saturdays, you will connect to live video conference sessions engaging with your peers and professors in real time, discussing previously established topics for the week. These sessions are truly an extension of the traditional classroom experience, allowing you to negotiate and collaborate with your classmates in the same space, despite connecting from all over the globe.
  • Asynchronous online discussions – The forums allow you to participate in the faculty-led asynchronous sessions every week from Monday to Thursday. Professors will moderate these written discussions about chosen topics in order to achieve the learning objectives.

Face-To-Face Periods – get to know your diverse classmates even more through all-day workshops and classes that further develop your soft skills and teamwork. Explore Madrid after class and get to know your peers on a deeper level.

  • Roughly 5 weeks of full-time course work and networking with your peers in the heart of the Spanish capital, spread throughout the academic year.
  • This includes a visit to our campus in Segovia, to engage in workshops at one of our labs.

Note: due to the current situation, IE University has developed the Liquid Learning model which will ensure your studies continue even if travel is not possible for you at the moment.

Corporate & Marketing Communication Master Program Key Areas

  • CORPORATE BUSINESS & MANAGEMENT

    To work in businesses, it’s crucial to understand the foundations of how they operate and the impact that Communication & Marketing professionals have in the overall bottom line. Delve into Reputation Management, Strategy, Entrepreneurship, Ethics, and Corporate Governance to get the big picture.

  • STRATEGIC COMMUNICATION AND MARKETING

    In this area, you’ll nail down core topics like Branding and Corporate Identity, Strategic Marketing, Storytelling, Strategic Sponsoring and Partnership Management and Public Affairs.

  • COMMUNICATION AND MARKETING PLANS

    Obtain the marketing and communication skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing, Content Marketing, Internal Communication and Change Management and Integrated Marketing Communication.

  • TOOLS AND SKILLS FOR COMMUNICATION AND MARKETING

    No matter the sector or position, if you’re a Corporate and Marketing Communication professional, you must know how to think analytically and leverage data for key decision-making. In this program you’ll master subjects such as Research Methods in Communication and Marketing, Data Insights for Decision-making, Communication Planning, Measuring Intangibles and KPI’s.

The Final Consulting Project

At IE University we know there is no better way to learn than by doing. In this program, students will deep-dive into a hands-on consulting project for a real company, applying the skills and knowledge acquired throughout the program to resolve a Communication and Marketing dilemma.
Bola del mundo

Real-world approach

Students work in areas such as CSR, Internal Comms, PR, Marketing, and Branding. The winner is selected by global PR leader Weber Shandwick.

Perfil

Real-world clients

Over the past years, partners such as BBVA, McDonalds, LEGO, Burger King, Heineken, Google, PwC, Cartier, L'Oreal, Coca-Cola, Ikea, Huawei, and Telefónica have participated.

Tuerca

Real-world solutions

Implementation rate of nearly 50%: companies have adopted and applied the strategic recommendations offered by our students. The other 50% of the proposals have been partially implemented.

COMPANIES THAT COLLABORATE WITH THE PROGRAM

At IE University, we believe the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, students have the opportunity to experience the real world of work in the classroom through challenges, consulting projects, and multimedia simulations, applying their knowledge as they go. Here are some of the partner companies collaborating with the program:
  • Google
  • LEGO logo
  • Heineken logo
  • Leo Burnett logo
  • Pwc logo
  • Diageo logo
  • McDonald's logo
  • Westin logo

BROCHURE

Check out the brochures to explore more about the program.