Master in Corporate & Marketing Communication - The Program

Guide organizations through the digital age with effective communication and marketing strategies to drive business value.

The Program

The Master in Corporate & Marketing Communication is divided into 3 terms and 5 key areas of knowledge and skills for professionals in Marcom. It is delivered in 2 formats so you can choose the option that best fits your lifestyle: Full-Time 10-months (immersive year in Madrid). Part-Time 12-months (online, with with 3 face-to-face periods in Madrid).

One program, two formats

Choose the program format best-suited for you.

Your journey, full-time format

MASTER IN CORPORATE & MARKETING COMMUNICATION FULL-TIME

When

10 MONTHS

OCTOBER-DECEMBER

DECEMBER-JANUARY

JANUARY-MARCH

MARCH-APRIL

APRIL-JULY

JULY

Where

MADRID

MADRID

MADRID

MADRID

What

TERM I

WINTER BREAK

TERM II

SPRING BREAK

TERM III

GRADUATION

Your journey, Part-Time Format

MASTER IN CORPORATE & MARKETING COMMUNICATION PART-TIME

When

12 MONTHS

APRIL

APRIL

APRIL-JULY

JULY-SEPTEMBER

SEPTEMBER-OCTOBER

OCTOBER-NOVEMBER

NOVEMBER-DECEMBER

DECEMBER-JANUARY

JANUARY-APRIL

APRIL

APRIL

Where

MADRID

MADRID

ONLINE

ONLINE

MADRID

ONLINE

ONLINE

MADRID

MADRID

What

PREOPENING WEEK

FACE-TO-FACE WEEK

ONLINE PERIOD

SUMMER BREAK

ONLINE PERIOD

FACE-TO-FACE 2 WEEKS

ONLINE PERIOD

WINTER BREAK

ONLINE PERIOD

FACE-TO-FACE 1 WEEK

GRADUATION

WHAT YOU'LL LEARN

  • Global Digital Strategies

    We don’t just keep up with changes on the digital front—we lead them. Master topics such as Technology Innovation, Customer-Centric Business, and Digital Transformation, and become a sought-after communication and marketing professional.

  • Business and Management

    To work in businesses, it’s crucial to understand the foundations of how they operate and the impact that Communication & Marketing professionals have in the overall bottom line. Delve into Management, Strategy, Entrepreneurship, Ethics, and Corporate Governance to get the big picture.

  • Strategic Communication

    In this area, you’ll nail down core topics like CSR and Social Impact, Branding, Reputation, Issues, Crisis, and Stakeholder Management, Non-Market Strategies, and Public Affairs.

  • Strategic Marketing

    Obtain the marketing skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing and Programmatic Advertising, Content Marketing, Strategic Sponsorship and Partnerships Management.

  • Business Analytics & Research Methods

    No matter the sector or position, if you’re a Corporate and Marketing Communication professional, you must know how to think analytically and leverage data for key decision-making. In this program you’ll master subjects such as Research Methods in Communication and Marketing, Data Visualization, Communication Planning, Measuring Intangibles and KPI’s.

The Final Consulting Project

At HST we know there is no better way to learn than by doing. In this program, students will deep-dive into a hands-on consulting project for a real company, applying the skills and knowledge acquired throughout the program to resolve a Communication and Marketing dilemma.

Real-world approach

Students work in areas such as CSR, Internal Comms, PR, Marketing, and Branding. The winner is selected by global PR leader Weber Shandwick.

Real-world clients

Over the past years, partners such as BBVA, McDonalds, LEGO, Burger King, Heineken, Google, PwC, Cartier, L'Oreal, Coca-Cola, Ikea, Huawei, and Telefónica have participated.

Real-world solutions

Implementation rate of nearly 50%: companies have adopted and applied the strategic recommendations offered by our students. The other 50% of the proposals have been partially implemented.

COMPANIES THAT COLLABORATE WITH THE PROGRAM

At HST, we believe the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, students have the opportunity to experience the real world of work in the classroom through challenges, consulting projects, and multimedia simulations, applying their knowledge as they go. Here are some of the partner companies collaborating with the program:
  • Google

BROCHURE

Check out the brochures to explore more about the program.

Hear from our students

Hear from our students

ALEJANDRO AGUERREVERE – Master in Corporate & Marketing Communication