Welcome to your first year! Here, you’ll acquire the basic tools you will use throughout your career to enhance brand communication. It is your introduction to the creative processes, research skills, basic management literacy, and visual, audiovisual and writing competencies that you will refine further and apply in years two, three and four.

In the first semester, you will be exposed to Communication Foundations and theory, Writing for Media and the wider world of Globalization and Cross-Cultural Communication. Other courses this semester include Photography, Writing Skills and Graphic Design and Infographics.

The second semester is when you’ll develop more creativity tools in Video Production and explore more theory in Public Opinion/Persuasion and Representation, Media Culture & Ethics in the Digital Era. You’ll also learn Research Techniques to laterally understand consumers and their choices. There are further mandatory courses in Excel, as well as courses in Management Literacy and the Humanities.

In year two, you will start building upon what you’ve already learned in the first year. As you continue to master these essential skills, you’ll also acquire new knowledge and competencies that are vital in modern communication and media.

The first semester features courses in Visual Storytelling and Web and App design. Apart from that, you’ll begin to explore the corporate world through Corporate Communication and Communication Law, and build Quantitative Research skills that will be crucial to understanding what consumers and audiences want.

In the second semester, you will dive deep into the Media and Entertainment Industries while completing courses in Digital Marketing and Social Media. Additionally, you’ll delve into the fascinating world of Public Relations and discover an array of Qualitative Research Methods to enhance your quantitative skills. You will also have the opportunity to rub elbows with students from other programs through transversal courses in Technology and Entrepreneurship.

In the third year, you’ll add the most advanced tools and specialized expertise to your skill set. This is where you will begin to fully apply everything you’ve learned in the preceding two years of the program.

The first semester features Media Relations and Media Training, complemented by courses in Consumer Behavior, Branding Reputation and Integrated Communication Strategies. Others include the Innovation Lab, where you’ll discover creative research methodologies to help you unleash your creativity. Meanwhile, IE IMPACT offers the option to develop multidisciplinary leadership skills in a transversal setting.

The second semester will look a little different. Here, you’ll get a chance to personalize your academic journey by pursuing electives that best align with your professional ambitions. Through our International Mobility office, we have agreements with more than 160 top institutions in 50 countries all over the world, allowing you to study your preferred elective course either at IE University or during an exchange semester abroad.

Alternatively, you could opt to take on a full-time internship instead, acquiring professional experience and applying what you’ve learned in a real-world setting.

The fourth and final year prepares you to enter the professional arena. In the first semester, you will study various courses including Advertising Management and Media Planning. In Creative Project Management (Part One, Research and Development), you will start working on a consultancy project with a real-life client, catering to their specific communication needs and strategy.

You’ll also have the opportunity to choose from one of two concentrations: Corporate Communication or Creative Content.

In the second semester, you will continue with Part Two of the Creative Project Management course, where you’ll produce and deliver the products you already identified and developed in the first part of the course. You’ll also explore the fascinating world of Political Communication and Advocacy Campaigns and, to top it off, become familiar with the latest artificial intelligence tools and their application in the professional world in the course, AI as a Professional Tool.

The program culminates with your capstone project. Here, you’ll put everything you’ve learned throughout the last four years into practice as you execute a personal project in your area of interest. Such projects can be creative, ranging from brand book development to advertising campaigns and documentary filmmaking; or they can be more corporate-minded, related to communication and brand positioning. Either way, your capstone project is the perfect opportunity to undertake an academic research project on a topic that fascinates you and positions you for future success.