Bachelor in Communication and Digital MediaBring out your creativity and make brands matter
- Core Courses
- Mandatory Courses
- Elective Courses
- Final project
- Credits needed to graduate
*This study plan may be subject to change.Contact the Admissions Department for details and updates
Welcome to your first year! Here you will be introduced to the world of communication through globalization and the digital media ecosystem in order to understand the context of this world. From the very beginning, you will be immersed in the MediaLab, acquiring skills to create content through photography, videography, graphic design, infographics, and writing techniques. You will complement your learning through our IE Module, where you’ll learn about interpersonal skills, humanities, and ethics. In these subjects, you will be able to work and interface with students from different degrees, which will provide you with different perspectives. If you want to start applying your knowledge in real companies, you can join one of the labs or do on an internship.
Throughout year two, you will explore the world of corporate communication, branding and visual storytelling, which will allow you to connect everything you’ve learned during year one and develop more complex content with a strong strategy behind it. You will also gain an understanding of the media and entertainment industries, social media and media relations. Since you’ll be applying communication to business, you will focus on developing your organizational, leadership and resource management skills, which will be vital for achieving your professional goals in the future. You will also have the chance to connect with the professional world by joining one of our labs or completing an internship.
To create meaningful content for your audiences, you need to understand who they are. You will learn the latest research methods and how to use consumer insights to create effective marketing strategies and high-impact advertising campaigns. The innovation lab will allow you to discover creative tools to unleash your ideas. You will also learn about other media formats through web design and gamification. Through the Integrated Communication Strategies course, you will be able to connect all the knowledge and skills you’ve gained so far. Through internships, youʼll experience first-hand what it’s like to work in the real world.
The first semester of your last year will look a little different; you can take electives, go on exchange, or complete an internship. The second semester will be focused on developing your final project, which will be complemented by management focused courses such as Creative Project Management, Entrepreneurship, and Consulting.