Bachelor in Communication and Digital Media - Study Plan

Bring out your creativity and make brands matter
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A unique Bachelor in Communication and Digital Media

The study plan for the Bachelor in Communication and Digital Media at IE University has been designed with the prestigious academic experience at its core, our academic faculty’s expert knowledge and research in each area, and the linkages between the University and the professional world.

The Bachelor in Communication and Digital Media aims to teach young ambitious individuals to build the proper skill set to become professionals capable of facing real-world challenges.

Through our hands-on teaching methodology, students from the Bachelor in Communication and Digital Media will find the perfect ideal balance between what is studied throughout their degree and the projects that are applied based on real-world scenarios.

This will aid them to develop profiles that are able to adapt to new trends happening now in the 21st century.

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BACHELOR IN COMMUNICATION AND DIGITAL MEDIA STUDY PLAN

Year 1

1st semester

Courses
Type
ECTS
Syllabus
COMMUNICATION FOUNDATIONS
Type Core
ECTS 6
PHOTOGRAPHY
Type Mandatory
ECTS 6
GLOBALIZATION AND CROSS-CULTURAL COMMUNICATION
Type Core
ECTS 6
WRITING FOR MEDIA
Type Mandatory
ECTS 6
ORAL SKILLS (IE MODULE)
Type Mandatory
ECTS 3
WRITING SKILLS (IE MODULE)
Type Mandatory
ECTS 3

2nd semester

Courses
Type
ECTS
Syllabus
PUBLIC OPINION, PERSUASION AND ENGAGEMENT
Type Core
ECTS 6
VISUAL AND DIGITAL MEDIA CULTURE
Type Core
ECTS 6
GRAPHIC DESIGN AND INFOGRAPHICS
Type Mandatory
ECTS 6
PUBLIC AFFAIRS AND NON-MARKET STRATEGIES
Type Mandatory
ECTS 3
TECHNOLOGY FLUENCY (IE MODULE)
Type Core
ECTS 6
INTRODUCTION TO MANAGEMENT (IE MODULE)
Type Mandatory
ECTS 6

YEAR 2

1st semester

Courses
Type
ECTS
Syllabus
MEDIA AND ENTERTAINMENT INDUSTRIES
Type Core
ECTS 6
CORPORATE COMMUNICATION
Type Core
ECTS 6
DIGITAL MARKETING AND SOCIAL MEDIA
Type Mandatory
ECTS 6
VISUAL STORYTELLING
Type Mandatory
ECTS 6
EVENTS MANAGEMENT
Type Mandatory
ECTS 3
PROFESSIONAL SKILLS (IE MODULE)
Type Mandatory
ECTS 3

2nd semester

Courses
Type
ECTS
Syllabus
COMMUNICATION AND LAW
Type Core
ECTS 6
WEBS AND APPS DESIGN
Type Core
ECTS 6
BRANDING: IDENTITY, STRATEGY AND REPUTATION
Type Mandatory
ECTS 6
CONSUMER CULTURE
Type Mandatory
ECTS 3
MEDIA RELATIONS AND MEDIA TRAINING
Type Mandatory
ECTS 6
HUMANITIES (IE MODULE)
Type Mandatory
ECTS 6

Year 3

1st semester

Courses
Type
ECTS
Syllabus
ADVERTISING CREATIVITY
Type Mandatory
ECTS 6
INNOVATION LAB: CREATIVITY TOOLS
Type Mandatory
ECTS 6
ADVERTISING MANAGEMENT AND MEDIA DISTRIBUTION
Type Mandatory
ECTS 6
POLITICAL COMMUNICATION AND ADVOCACY CAMPAIGNS
Type Mandatory
ECTS 6
GAMIFICATION
Type Mandatory
ECTS 3
REPRESENTATION AND MEDIA ETHICS (IE MODULE)
Type Mandatory
ECTS 3

2nd semester

Courses
Type
ECTS
Syllabus
AUDIENCE
Type Mandatory
ECTS 6
INTEGRATED COMMUNICATION STRATEGIES
Type Mandatory
ECTS 6
MULTIMEDIA NARRATIVE AND INTERACTIVE DESIGN
Type Mandatory
ECTS 6
RESEARCH METHODS
Type Mandatory
ECTS 6
BRANDED CONTENT
Type Mandatory
ECTS 6

YEAR 4

1st semester

Courses
Type
ECTS
ELECTIVES
Type Electives
ECTS 30

2nd semester

Courses
Type
ECTS
FINAL PROJECT
Type TFG
ECTS 12
CREATIVE PROJECT MANAGEMENT
Type Mandatory
ECTS 6
GLOBAL CHALLENGES (IE MODULE)
Type Mandatory
ECTS 6
CONSULTING FOR COMMUNICATION
Type Mandatory
ECTS 6
Components
Credits
Core Courses
60
Mandatory Courses
138
Elective Courses
30
Final project
12
Credits needed to graduate
240

*This study plan may be subject to change.

Contact the Admissions Department for details and updates

Learn more about our Bachelor of Communication and Digital Media

FIRST YEAR

Welcome to your first year! Here you will be introduced to the world of communication through globalization and the digital media ecosystem in order to understand the context of this world. From the very beginning, you will be immersed in the MediaLab, acquiring skills to create content through photography, videography, graphic design, infographics, and writing techniques. You will complement your learning through our IE Module, where you’ll learn about interpersonal skills, humanities, and ethics. In these subjects, you will be able to work and interface with students from different degrees, which will provide you with different perspectives. If you want to start applying your knowledge in real companies, you can join one of the labs or do on an internship.

SECOND YEAR

Throughout year two, you will explore the world of corporate communication, branding and visual storytelling, which will allow you to connect everything you’ve learned during year one and develop more complex content with a strong strategy behind it. You will also gain an understanding of the media and entertainment industries, social media and media relations. Since you’ll be applying communication to business, you will focus on developing your organizational, leadership and resource management skills, which will be vital for achieving your professional goals in the future. You will also have the chance to connect with the professional world by joining one of our labs or completing an internship.

THIRD YEAR

To create meaningful content for your audiences, you need to understand who they are. You will learn the latest research methods and how to use consumer insights to create effective marketing strategies and high-impact advertising campaigns. The innovation lab will allow you to discover creative tools to unleash your ideas. You will also learn about other media formats through web design and gamification. Through the Integrated Communication Strategies course, you will be able to connect all the knowledge and skills you’ve gained so far. Through internships, youʼll experience first-hand what it’s like to work in the real world.

FOURTH YEAR

The first semester of your last year will look a little different; you can take electives, go on exchange, or complete an internship. The second semester will be focused on developing your final project, which will be complemented by management focused courses such as Creative Project Management, Entrepreneurship, and Consulting.