The study plan for the Bachelor in Communication and Digital Media at IE University has been designed with the prestigious academic experience at its core, our academic faculty’s expert knowledge and research in each area, and the linkages between the University and the professional world.
The Bachelor in Communication and Digital Media aims to teach young ambitious individuals to build the proper skill set to become professionals capable of facing real-world challenges.
Through our hands-on teaching methodology, students from the Bachelor in Communication and Digital Media will find a perfect balance between what is studied throughout their degree and the projects that are applied based on real-world scenarios.
This will aid them to develop profiles that are able to adapt to new trends happening now in the 21st century.
Welcome to your first year! Here you will be introduced to the world of communication through globalization and the digital media ecosystem in order to understand the context of this world. From the very beginning, you will be immersed in the MediaLab, acquiring skills to create content through photography, videography, graphic design, infographics, and writing techniques. You will complement your learning through our IE Impact, where you’ll learn about interpersonal skills, humanities, and ethics. In these subjects, you will be able to work and interface with students from different degrees, which will provide you with different perspectives. If you want to start applying your knowledge in real companies, you can join one of the labs or do on an internship.
Throughout year two, you will explore the world of corporate communication, branding and visual storytelling, which will allow you to connect everything you’ve learned during year one and develop more complex content with a strong strategy behind it. You will also gain an understanding of the media and entertainment industries, social media and media relations. Since you’ll be applying communication to business, you will focus on developing your organizational, leadership and resource management skills, which will be vital for achieving your professional goals in the future. You will also have the chance to connect with the professional world by joining one of our labs or completing an internship.
To create meaningful content for your audiences, you need to understand who they are. You will learn the latest research methods and how to use consumer insights to create effective marketing strategies and high-impact advertising campaigns. The innovation lab will allow you to discover creative tools to unleash your ideas. You will also learn about other media formats through web design and gamification. Through the Integrated Communication Strategies course, you will be able to connect all the knowledge and skills you’ve gained so far. Through internships, youʼll experience first-hand what it’s like to work in the real world.
The first semester of your last year will look a little different; you can take electives, go on exchange, or complete an internship. The second semester will be focused on developing your final project, which will be complemented by management focused courses such as Creative Project Management, Entrepreneurship, and Consulting.
Join Brian Hallet's session on brand communication through storytelling. Learn to create captivating stories and narratives that resonate with audiences and elevate your brand.
IE University considers multiple language acquisition to be a key element of its educational model, leading to success in both work and study.
The Language Center at IEU is proud to offer students the possibility to study a wide range of languages, including French, German, Portuguese, Chinese, Arabic, Spanish, and English. With such a large variety of options, our students are able to personalize their academic path to meet their future career plans and objectives.
IE Business School has been granted the prestigious “Triple Crown Accreditation” by the most highly respected business school accreditation associations. This honor is shared with a select few, with a mere 97 business schools worldwide (less than 1% of all business schools in the world) as of March 2020. The “Triple Crown Accreditation” certifies that the IE Business School's unique education model—based on innovative teaching methodologies and a commitment to breaking boundaries—is among the best in the world.
At IE University, the Bachelor in Communications and Digital Media takes 4 years to complete.
Along the 4 years of the Bachelor you will study different subjects. Some are: communications foundations, writing for media, visual and digital media culture, consumer behavior, branded content, among others. You can see the complete study plan at: https://www.ie.edu/university/studies/academic-programs/bachelor-communication/the-program#content
Communications can be a challenging and rewarding bachelor's degree, but whether it is considered "easy" or not will depend on the individual student and their strengths, interests, and goals.
The Bachelor in Communication and Digital Media aims to teach young ambitious individuals to build the proper skill set to become professionals capable of facing real-world challenges. Through our hands-on teaching methodology, students from the Bachelor in Communication and Digital Media will find a perfect balance between what is studied throughout their degree and the projects that are applied based on real-world scenarios.