Master in Creative Direction, Content & Branding

We believe better business practices can be a force for change in the world, improving lives and protecting the environment. We call this Sustainable Business, and like all our programs, it's a cornerstone of the Master in Creative Direction, Content and Branding. We’ll ground you in the key concepts that make Sustainable Business a reality, including innovative leadership, ethics and sustainable corporate cultures. We all have a responsibility to the planet—none more so than the next generation of creative thinkers starting out at IE Business School. We’ll show you how to make sustainability a rich vein of thought that runs through your creativity, from strategy to visual implementation.

Bringing an entrepreneurial mindset to social issues is one of the most effective ways to use your business skills for the greater good. We call this Social Entrepreneurship, an approach that harnesses the power of your ingenuity and problem-solving abilities to tackle enduring social problems. Graduates of IE Business School thrive under the pressure of a tight deadline or a challenging target; we’ll help you use those traits to amplify the benefit you bring to the world around you by integrating social impact into your brand or organization's core values.

At IE Business School, we believe people matter just as much as results. In the creative sector this holds true perhaps more than anywhere else, and that's why it runs through the Master in Creative Direction, Content and Branding as a core principle. The next best version of you will produce the best possible outcomes for both your organization and consumers alike by focusing on the people within your organization and the customers outside it.