We live in a total experience economy, where we're inundated with messages every day. Now more than ever, it is important to know how to bridge the gap between creativity and management so that we can engage users and leverage the power of storytelling to adhere to a brand’s needs. The Master in Creative Direction, Content & Branding is a comprehensive, 10-month program that provides you with the necesssary tools to create and lead content and visual projects that engage users.
A common Core Period,designed to provide all our marketing, communication and sales students with creative, analytical, sales, business, strategic and digital marketing skills, is followed by a learning journey into your chosen specialization. Create the next best version of yourself as you launch a successful career on the path that most interests and excites you, complementing your knowledge with additional certifications in areas that matter: Salesforce, AWS, Google or IE University's Sustainability Certificate.
Then there's the immersive and experiential experiences that will make you stand out to prospective employers. See the work of major sector players firsthand in the Global Immersion Week or Social Impact Week, traveling to destinations that have included London and Ghana. Future optional trips will take you to Amsterdam and South Africa as you build the experience, purpose and mindset that tomorrow's employers are looking for.
Upon completion of your 10-month program, you’ll be presented with the option to continue your studies even further with an additional three-month Career Booster period. The Career Booster period is designed to assist you in honing your expertise in your selected industry. The Career Booster is available in specialized focuses on Marketing and Tech or on Marketing for Consumer Goods, Luxury and Fashion.
*The 2023-2024 intake starts on September 18th.
By studying a program in Marketing, Branding & Sales, you’ll be a part of something bigger than just your studies, something we call The Stage. All programs will benefit from The Stage experience, where students can collaborate and learn from each other. The Stage ensures that you not only create lifetime friendships and professional networks but will also have a well-rounded education that prepares you for the next stage: a successful career after graduation.
...want to harness their creative powers to produce powerful visual and digital media projects.
...a program that will enhance their creative skills, allowing them to develop content from idea to execution. They will understand and leverage the power of storytelling, produce innovative and compelling content and align their creative skills to a brand’s communication needs. Students will go on to work in roles such as advertising manager, creative content manager, digital media entrepreneur, video editor, web/app designer, brand manager and much more.
We believe that any career path within Marketing, Communications and Sales requires general competency in several key areas. Our approach is simple: first, lay the groundwork with a strong basis in the foundations; then, allow you to specialize by completing one of the unique master’s programs under the MARCOM umbrella.
You will cover building blocks that will help to enhance your creative, analytical, commercial, business, strategic and digital know-how.
You will gain a comprehensive understanding of cutting-edge tech and the newest platforms and methodologies used in digital media, honing your skills through hands-on learning.
You’ll dive into topics like Digital Marketing and Social Media, Internet Metrics and Analytics, Data Insights and Infographics, User-Centered Design, Web Design and Development, Interactive Storytelling and much more.
This area focuses on the skills and knowledge needed for careers in branding, visual communication, and digital media. Learn the latest trends and industry-standard tools.
You’ll study: Photography and Video Production; Graphic Design; Digital Copywriting; Storytelling; Advertising and Branded Content Creation; Entertainment Media Production; Creative Work in the Cultural Industries and more.
You will learn how to move and flow in the field of visual and digital media to stay relevant, at the top of your game and primed to succeed in any organization or with a venture of your own. You will gain skills in Strategy & Entrepreneurship, Brand Strategy and Intellectual Property, among others.
IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.
Learn by working on real, hands-on content production projects employing the latest technologies in a teamwork-driven international environment.
Guided by industry leaders, you’ll start designing and managing visual and digital media projects from the get-go and be prepared to work in a variety of creative industries as soon as you graduate.
The program combines training in visual and digital media content production with a strategic outlook on business and communication to put you in the forefront of some of the most exciting and creative career opportunities in today’s job market.
Our faculty is made up of a diverse group of academics and professionals who bring pedagogical rigor and real-world expertise into the classroom.
Click through the classes in each term to discover what they are all about.
This is a University Private Degree from IE University*. More Information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
The Master in Creative Direction, Content & Branding shows you how to leverage your creativity and unique vision and complement them with fundamental business skills to engage consumers and other stakeholders alike. It’s also expertly designed to unveil what’s next for you and what’s best for you, giving you what you need to realize your full potential. This unique journey of self-discovery and inner transformation will help you unlock your authentic self so you can become the most impactful professional you can be. We’ll help you learn about the current you—your interests, talents, blind spots and aspirations. Then, we’ll guide you, challenge you and provide the right environment to nurture your pursuit of the next best you.
What does your dream career look like? The Master in Creative Direction, Content & Branding is a transformative process that helps you define your end goals and explore the best options to get you there. Incorporating new insights resulting from our expert analysis of the latest labor market data and our continuous engagement with the global business community, the program delivers a unique fusion of creativity, strategy and practical experience to equip you with the dynamic skill set you’ll need to succeed in the creative sector, now and in the future.
Do you have what it takes to make things happen? In today’s world of work, this requires a well-honed set of cognitive, behavioral and digital skills. Companies are now looking for competent professionals who can bring about meaningful change, capable of harnessing the power of branding and creativity to communicate with consumers and really build connections. The Master in Creative Direction, Content & Branding is designed to maximize your potential for impact, equipping you to become a powerful and boundary-breaking creative professional.
In In today’s landscape, it’s no longer enough for businesses to be driven by the profit motive alone. The new world places a new set of responsibilities on business professionals, calling on you to leverage your skill set and work toward a better future. A sense of purpose also breathes new life into your career, stoking the embers of satisfaction and motivation that will serve you well throughout your professional journey. That’s why we are committed to helping you discover, define and align your unique purpose with your career. Through the Master in Creative Direction, Content & Branding, you will join a new era of global visionaries determined to change the world. landscape, it’s no longer enough for businesses to be driven by the profit motive alone. The new world places a new set of responsibilities on business professionals, calling on you to leverage your skill set and work toward a better future. A sense of purpose also breathes new life into your career, stoking the embers of satisfaction and motivation that will serve you well throughout your professional journey. That’s why we are committed to helping you discover, define and align your unique purpose with your career. Through the Master in Customer Experience & Innovation, you will join a new era of global leaders determined to change the world.
Customize your education based on your specific interests and passions through a dual degree that gives your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with a Master in Management (if you have zero to two years of experience) or an International MBA (if you have three or more years of experience) will position you on the threshold of two exciting worlds; acquiring a broader skill set and a competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:
Beatriz Hernandez-Canut - Assistant Professor, Master In Creative Direction, Content & Branding And Bachelor In Communication & Digital Media.
Academic Director Master in Creative Direction, Content & Branding, IE University
At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you.
Explore these two areas to find the specific program that fits your career goals.
Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain, with a great, affordable public transport network, cool underground culture and fabulous nightlife. But Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for professional experience.
Madrid is in a league of its own and provides the perfect backdrop for rounding off a unique educational experience.
In today’s total experience economy, it’s more important than ever to bridge the gap between creativity and management so that we can engage users and leverage the power of storytelling to adhere to a brand’s needs. The Master in Creative Direction, Content and Branding gives you the necessary tools to create and lead content and visual projects that engage users.
IE University’s Master in Creative Direction, Content and Branding is a unique program which enables you to understand and leverage the power of storytelling, produce innovative and compelling content and align your creative skills to a brand’s communication needs.
The Master in Creative Direction, Content and Branding combines training in visual and digital media content production with a strategic outlook on business and communication to put you at the forefront of some of the most exciting and creative career opportunities in today’s job market.
The Master in Creative Direction, Content and Branding is a full-time, in-person program lasting ten months. You'll be studying in Madrid's bustling business hub.
The Master in Creative Direction, Content and Branding will be a distinct advantage if you’re aiming for a career as a creative director. It’s a career-focused program guided by industry leaders. You’ll start designing and managing visual and digital media projects from the get-go and be prepared to work in a variety of creative industries as soon as you graduate.
The Master in Creative Direction, Content and Branding has three main areas of focus: Digital Media and Technology; Visual Media and Creativity, and Business, Branding and Management.
The 1st term lasts three months: during this time you’ll study the core subjects, followed by specialist subjects including graphic design and creative and critical thinking. The 2nd term, also lasting three months, builds upon previously-acquired knowledge of digital and visual media, giving you the chance to explore the specific techniques and tools used in industry by accomplished professionals. The 3rd term, which lasts four months, introduces abstract modern concepts of the creative industry’s place in the corporate world, and further examines the industry from a business point of view. This culminates in the final project, where you’ll work in teams to focus on specific practical areas and phases of the development of a visual and digital media strategy, creating narrative content for social impact.