This is a University Private Degree from IE University*. More Information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
The Master in Creative Direction, Content & Branding shows you how to leverage your creativity and unique vision and complement them with fundamental business skills to engage consumers and other stakeholders alike. It’s also expertly designed to unveil what’s next for you and what’s best for you, giving you what you need to realize your full potential. This unique journey of self-discovery and inner transformation will help you unlock your authentic self so you can become the most impactful professional you can be. We’ll help you learn about the current you—your interests, talents, blind spots and aspirations. Then, we’ll guide you, challenge you and provide the right environment to nurture your pursuit of the next best you.
What does your dream career look like? The Master in Creative Direction, Content & Branding is a transformative process that helps you define your end goals and explore the best options to get you there. Incorporating new insights resulting from our expert analysis of the latest labor market data and our continuous engagement with the global business community, the program delivers a unique fusion of creativity, strategy and practical experience to equip you with the dynamic skill set you’ll need to succeed in the creative sector, now and in the future.
Do you have what it takes to make things happen? In today’s world of work, this requires a well-honed set of cognitive, behavioral and digital skills. Companies are now looking for competent professionals who can bring about meaningful change, capable of harnessing the power of branding and creativity to communicate with consumers and really build connections. The Master in Creative Direction, Content & Branding is designed to maximize your potential for impact, equipping you to become a powerful and boundary-breaking creative professional.
In In today’s landscape, it’s no longer enough for businesses to be driven by the profit motive alone. The new world places a new set of responsibilities on business professionals, calling on you to leverage your skill set and work toward a better future. A sense of purpose also breathes new life into your career, stoking the embers of satisfaction and motivation that will serve you well throughout your professional journey. That’s why we are committed to helping you discover, define and align your unique purpose with your career. Through the Master in Creative Direction, Content & Branding, you will join a new era of global visionaries determined to change the world. landscape, it’s no longer enough for businesses to be driven by the profit motive alone. The new world places a new set of responsibilities on business professionals, calling on you to leverage your skill set and work toward a better future. A sense of purpose also breathes new life into your career, stoking the embers of satisfaction and motivation that will serve you well throughout your professional journey. That’s why we are committed to helping you discover, define and align your unique purpose with your career. Through the Master in Customer Experience & Innovation, you will join a new era of global leaders determined to change the world.
Customize your education based on your specific interests and passions through a dual degree that gives your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with a Master in Management (if you have zero to two years of experience) or an International MBA (if you have three or more years of experience) will position you on the threshold of two exciting worlds; acquiring a broader skill set and a competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:
0-2 years
0-3 years
Beatriz Hernandez-Canut - Assistant Professor, Master In Creative Direction, Content & Branding And Bachelor In Communication & Digital Media.
Academic Director Master in Creative Direction, Content & Branding, IE University
At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you.
Explore these two areas to find the specific program that fits your career goals.
"The program helped me shift my mindset as well as developed my skills to pursue my dream career in UX Design and side hustles in Product Management and Coding".
Julia Trang Nguyen
UX/UI Designer, Accenture Interactive
Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain, with a great, affordable public transport network, cool underground culture and fabulous nightlife. But Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for professional experience.
Madrid is in a league of its own and provides the perfect backdrop for rounding off a unique educational experience.
In today’s total experience economy, it’s more important than ever to bridge the gap between creativity and management so that we can engage users and leverage the power of storytelling to adhere to a brand’s needs. The Master in Creative Direction, Content and Branding gives you the necessary tools to create and lead content and visual projects that engage users.
IE University’s Master in Creative Direction, Content and Branding is a unique program which enables you to understand and leverage the power of storytelling, produce innovative and compelling content and align your creative skills to a brand’s communication needs.
The Master in Creative Direction, Content and Branding combines training in visual and digital media content production with a strategic outlook on business and communication to put you at the forefront of some of the most exciting and creative career opportunities in today’s job market.
The Master in Creative Direction, Content and Branding is a full-time, in-person program lasting ten months. You'll be studying in Madrid's bustling business hub.
The Master in Creative Direction, Content and Branding will be a distinct advantage if you’re aiming for a career as a creative director. It’s a career-focused program guided by industry leaders. You’ll start designing and managing visual and digital media projects from the get-go and be prepared to work in a variety of creative industries as soon as you graduate.
The Master in Creative Direction, Content and Branding has three main areas of focus: Digital Media and Technology; Visual Media and Creativity, and Business, Branding and Management.
The 1st term lasts three months: during this time you’ll study the core subjects, followed by specialist subjects including graphic design and creative and critical thinking. The 2nd term, also lasting three months, builds upon previously-acquired knowledge of digital and visual media, giving you the chance to explore the specific techniques and tools used in industry by accomplished professionals. The 3rd term, which lasts four months, introduces abstract modern concepts of the creative industry’s place in the corporate world, and further examines the industry from a business point of view. This culminates in the final project, where you’ll work in teams to focus on specific practical areas and phases of the development of a visual and digital media strategy, creating narrative content for social impact.